Hi, I'm Olaia Senra, a passionate digital strategist with over 8 years of experience helping brands connect with their ideal communities and foster lasting relationships. I have a knack for launching effective campaigns, developing content strategies, and leveraging data-driven techniques to optimize digital marketing efforts across multiple platforms. I love being at the intersection of creativity and technology, building brand visibility, and driving engagement through innovative strategies. When I'm not strategizing, you'll find me working on my independent art brand or exploring new ways to integrate neuromarketing with user experience.…

Olaia Senra

Hi, I'm Olaia Senra, a passionate digital strategist with over 8 years of experience helping brands connect with their ideal communities and foster lasting relationships. I have a knack for launching effective campaigns, developing content strategies, and leveraging data-driven techniques to optimize digital marketing efforts across multiple platforms. I love being at the intersection of creativity and technology, building brand visibility, and driving engagement through innovative strategies. When I'm not strategizing, you'll find me working on my independent art brand or exploring new ways to integrate neuromarketing with user experience.…

Available to hire

Hi, I’m Olaia Senra, a passionate digital strategist with over 8 years of experience helping brands connect with their ideal communities and foster lasting relationships. I have a knack for launching effective campaigns, developing content strategies, and leveraging data-driven techniques to optimize digital marketing efforts across multiple platforms.

I love being at the intersection of creativity and technology, building brand visibility, and driving engagement through innovative strategies. When I’m not strategizing, you’ll find me working on my independent art brand or exploring new ways to integrate neuromarketing with user experience.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced
Italian
Advanced

Work Experience

Founder, Artist & Content Creator at Amor Psique Studio
September 1, 2024 - Present
Leading creative projects as founder and content creator. Focused on artistic direction, content production, and building an engaged community.
Founder, Artist & Content Creator at Amor Psique Studio
September 1, 2024 - Present
Founder, Artist & Content Creator at Amor Psique Studio
September 1, 2024 - Present
Digital Marketing Strategist at Freelance
November 1, 2023 - Present
Founded and built an independent art brand, managing creative direction, content strategy, and e-commerce on Etsy. Reached over 20K monthly viewers via multi-platform content campaigns, building a loyal community and brand visibility. Featured in Studio Visit Book Vol. 3 and selected for curated exhibitions, enhancing artistic credibility and cultural relevance.
Digital Marketing Strategist at Freelance
November 1, 2023 - Present
Founded and built an independent art brand, managing all aspects of creative direction, content strategy, and e-commerce operations on Etsy. Reached over 20K monthly viewers through multi-platform content campaigns, building a loyal community and growing brand visibility. Featured in Studio Visit Book Vol. 3 and two curated exhibitions, reinforcing artistic credibility and cultural relevance.
Digital Marketing Strategist at Freelance
November 1, 2023 - Present
Founded and managed an independent art brand including creative direction, content strategy, and e-commerce on Etsy. Reached over 20K monthly viewers through multi-platform content campaigns, built a loyal community and increased brand visibility, and was featured in notable exhibitions and publications adding artistic credibility.
Digital Marketing Strategist at Granstudio
October 31, 2023 - July 9, 2025
Launched PPC campaigns achieving a €0.30 CPC on Meta Ads, maximizing budget efficiency. Used personal brand as live case study testing and iterating organic LinkedIn strategy achieving 11K+ impressions with 3.25% engagement rate. Built AI automations for lead generation workflows and client proposal development with custom-tailored content.
Digital Marketing Strategist at Granstudio
October 31, 2023 - July 9, 2025
Launched a PPC campaign for Green Cross in Turin, achieving a €0.30 cost per click on Meta Ads, maximizing budget efficiency. Used her own brand as a live case study to test and iterate organic LinkedIn strategies, achieving over 11K impressions and a 3.25% engagement rate. Built AI automations for lead generation workflows and client proposal development, creating custom documents with tailored content.
Digital Marketing Strategist at Granstudio
October 31, 2023 - July 9, 2025
Launched a PPC campaign achieving cost-effective CPC on Meta Ads, tested and iterated organic LinkedIn strategy achieving high impressions and engagement, built AI automations for lead generation workflows and tailored client proposals.
Social Media Manager at Carlo Ratti Associati
October 31, 2022 - July 9, 2025
Managed social media channels and interpreted performance metrics ensuring effective online presence. Focus on high-converting design, messaging, and content creation.
Digital Marketing Manager at Scribit Design (Carlo Ratti Associati)
October 31, 2022 - July 9, 2025
Grew Instagram following to over 30K, with +15K new followers in the period reaching 1.5M users. Elevated engagement rate to 5.22% by optimizing social media strategies collaborating with PR on paid and organic campaigns. Enhanced online presence through immersive content boosting platform interactions.
Digital Marketing Manager at Makr Shakr (Carlo Ratti Associati)
October 31, 2022 - July 9, 2025
Launched newsletter campaigns with a 27.7% open rate and managed B2B and PR CRM lists for successful campaign launches. Managed collaborations with influencers in travel and entertainment to drive traffic to new venues. Established a successful UGC strategy to revamp content strategy. Led launch of a new website improving brand visibility and online engagement. Launched talent acquisition campaign gaining 800+ Instagram followers and 400+ job applicants at low cost. Developed marketing plan improving internal processes and campaign execution efficiency.
Social Media Manager at Carlo Ratti Associati
October 31, 2022 - July 9, 2025
Managed social media channels and interpreted performance metrics, ensuring an effective online presence. Refined high-converting design, concise messaging, and content creation. Supported brand reputation through market research and social media analytics.
Digital Marketing Manager at Scribit Design (Carlo Ratti Associati)
October 31, 2022 - July 9, 2025
Grew Instagram following to over 30K with a gain of +15K new followers during the reporting period, reaching 1.5 million users. Elevated engagement to 5.22% by optimizing social media strategies and collaborating with PR on paid and organic campaigns. Enhanced online presence with immersive content, significantly boosting studio interaction across platforms.
Digital Marketing Manager at Makr Shakr (Carlo Ratti Associati)
October 31, 2022 - July 9, 2025
Launched newsletter campaigns with a 27.7% open rate and managed B2B and PR CRM lists for successful campaign launches. Managed collaborations with influencers in travel and entertainment to drive traffic to new venue openings. Established a user-generated content (UGC) strategy to revamp the brand’s content. Led the launch of a new website that bridged a decade-long brand visibility gap and increased online engagement. Launched a talent acquisition campaign gaining over 800 Instagram followers and 400+ job applicants at less than €1 cost each. Developed a marketing plan to improve internal processes and enhance campaign execution efficiency.
Social Media Manager at Carlo Ratti Associati
October 31, 2022 - July 9, 2025
Managed Instagram growth reaching over 30K followers, increased engagement rates by optimizing social media strategies, and enhanced online presence through content and collaboration with PR teams.
Digital Marketing Manager at Scribit Design (Carlo Ratti Associati)
October 31, 2022 - July 9, 2025
Grew Instagram following significantly with a large audience reach, elevated engagement rate by optimizing social media strategies and collaborating with PR on paid and organic campaigns, and enhanced online presence with immersive content boosting studio interactions.
Digital Marketing Manager at Makr Shakr (Carlo Ratti Associati)
October 31, 2022 - July 9, 2025
Launched newsletter campaigns with a high open rate, managed B2B and PR CRM lists for campaigns, collaborated with influencers in travel and entertainment, established a UGC strategy revamping brand content, led a new website launch bridging a brand visibility gap and boosting engagement, executed a talent acquisition campaign gaining Instagram followers and job applicants with low cost, and developed a marketing plan improving internal processes and campaign execution efficiency.
Digital Marketing Executive at GT6 Peluquerías
September 30, 2019 - July 9, 2025
Built a multi-platform digital strategy for a B2C startup gaining 300+ daily followers and 30K total, fueling a $2.4M crowdfunding success. Managed CRM lists targeting customers, journalists, subscribers, and influencers. Collaborated with influencers reaching 240K+ users boosting engagement. Established profitable partnerships generating approx. $13K in revenue from sales events.
Digital Marketing Executive at GT6 Peluquerías
September 30, 2019 - July 9, 2025
Built a multi-platform digital strategy for a B2C startup, gaining 300+ daily followers and 30K total followers contributing to a $2.4M crowdfunding success. Managed CRM lists targeting customers, journalists, organic email subscribers, and influencers. Collaborated with influencers for over 240K user reach and boosted engagement rates significantly. Established profitable partnerships generating approximately $13K from two sales events.
Digital Marketing Executive at GT6 Peluquerías
September 30, 2019 - July 9, 2025
Built a multi-platform digital strategy gaining significant followers and fueling a successful crowdfunding campaign, managed CRM lead lists targeting various customer segments, collaborated with influencers reaching a large audience and boosting engagement, and established profitable partnerships generating revenue from sales events.
PR & Sales Intern at Brando Eyewear
October 31, 2017 - July 9, 2025
Transformed local business presence attracting younger clientele and expanding brand reach. Boosted sales implementing strategic marketing initiatives. Managed social media and content creation to enhance visibility.
PR & Sales Intern at Brando Eyewear
October 31, 2017 - July 9, 2025
Transformed a local business presence by attracting a younger clientele, rapidly expanding brand reach. Boosted sales through strategic top-of-funnel marketing initiatives. Focused on social media management and content creation to enhance brand visibility.
PR & Sales Intern at Brando Eyewear
October 31, 2017 - July 9, 2025
Transformed business presence attracting a younger clientele, expanded brand reach rapidly, boosted sales by implementing strategic top-of-funnel marketing initiatives, and focused on social media management and content creation to enhance brand visibility.
Marketing & Publicity Intern at Brighthelm Centre
March 31, 2017 - July 9, 2025
Assisted sales and PR in luxury fashion, supporting brand reputation, market research, and social media analytics.
Marketing & Publicity Intern at Brighthelm Centre
March 31, 2017 - July 9, 2025
Assisted sales and public relations in the luxury fashion sector, supporting brand reputation, market research, and social media analytics.
Marketing & Publicity Intern at Brighthelm Centre
March 31, 2017 - July 9, 2025
Assisted sales and PR in luxury fashion, supported brand reputation, conducted market research, and handled social media analytics.

Education

Bachelor's at Foro Europeo Business School of Navarre
September 1, 2013 - July 31, 2016
Bachelor of Marketing, Advertising & Finance at Foro Europeo Business School of Navarre
September 1, 2013 - July 31, 2016
Bachelor of Marketing, Advertising & Finance at Foro Europeo Business School of Navarre
September 1, 2013 - July 31, 2016

Qualifications

Postgraduate Course in Neuromarketing Applied to UX (User Experience)
May 1, 2024 - July 31, 2024
Postgraduate Course in Neuromarketing Applied to UX
May 1, 2024 - July 31, 2024
Postgraduate Course in Neuromarketing Applied to UX
May 1, 2024 - July 31, 2024

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Professional Services, Consumer Goods

Skills

Experience Level