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Hi, I'm Isabel Raya Pérez, a Marketing Digital and E-Commerce professional specializing in creating and executing web and paid media strategies. I design campaigns in digital media and social networks, providing value to brands while analyzing user behaviors and trends. I am proactive, creative, and have a strategic vision that helps me deliver effective marketing solutions. I enjoy collaborating directly with clients to develop strategic proposals and manage projects with detailed reporting. My expertise includes paid media management, social media strategy, content creation, and data analytics to optimize campaign performance and enhance user experience.…Hi, I'm Isabel Raya Pérez, a Marketing Digital and E-Commerce professional specializing in creating and executing web and paid media strategies. I design campaigns in digital media and social networks, providing value to brands while analyzing user behaviors and trends. I am proactive, creative, and have a strategic vision that helps me deliver effective marketing solutions. I enjoy collaborating directly with clients to develop strategic proposals and manage projects with detailed reporting. My expertise includes paid media management, social media strategy, content creation, and data analytics to optimize campaign performance and enhance user experience.

Isabel Raya Pérez

Copywriter, UX Designer, UI Designer, +2

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Hi, I'm Isabel Raya Pérez, a Marketing Digital and E-Commerce professional specializing in creating and executing web and paid media strategies. I design campaigns in digital media and social networks, providing value to brands while analyzing user behaviors and trends. I am proactive, creative, and have a strategic vision that helps me deliver effective marketing solutions. I enjoy collaborating directly with clients to develop strategic proposals and manage projects with detailed reporting. My expertise includes paid media management, social media strategy, content creation, and data analytics to optimize campaign performance and enhance user experience.…Hi, I'm Isabel Raya Pérez, a Marketing Digital and E-Commerce professional specializing in creating and executing web and paid media strategies. I design campaigns in digital media and social networks, providing value to brands while analyzing user behaviors and trends. I am proactive, creative, and have a strategic vision that helps me deliver effective marketing solutions. I enjoy collaborating directly with clients to develop strategic proposals and manage projects with detailed reporting. My expertise includes paid media management, social media strategy, content creation, and data analytics to optimize campaign performance and enhance user experience.

Available to hire

Hi, I’m Isabel Raya Pérez, a Marketing Digital and E-Commerce professional specializing in creating and executing web and paid media strategies. I design campaigns in digital media and social networks, providing value to brands while analyzing user behaviors and trends. I am proactive, creative, and have a strategic vision that helps me deliver effective marketing solutions.

I enjoy collaborating directly with clients to develop strategic proposals and manage projects with detailed reporting. My expertise includes paid media management, social media strategy, content creation, and data analytics to optimize campaign performance and enhance user experience.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Spanish; Castilian

Fluent

Portuguese

Beginner

Work Experience

Digital Marketing Specialist at DENTSU CREATIVE

May 31, 2024 - July 9, 2025

Diseñar estrategias efectivas para los distintos clientes aumentando su visibilidad en redes sociales. Planificar y ejecutar campañas de email marketing dirigidas tanto al público B2B como al público B2C. Planificación, desarrollo y optimización de campañas de pago en Google Ads, Meta Ads y otras plataformas publicitarias. Gestión de presupuestos y reporting de resultados.

Digital Marketing Specialist at UVEDOBLEKÁ

May 1, 2024 - Present

Gestión y optimización de campañas en Meta, LinkedIn y Google Ads. Creación de calendarios editoriales, definición de tono y categorías de contenido, coordinación con diseño y redacción de copys. Redacción publicitaria para campañas digitales y redes sociales, alineada con la identidad de marca y técnicas de storytelling. Interlocución directa con clientes, elaboración de propuestas estratégicas, seguimiento de proyectos y reporting mensual.

Marketing & Ecommerce Specialist at HENRY SCHEIN SCHMIDT

October 31, 2023 - July 9, 2025

Desarrollar contenido atractivo y optimizado para web, mejorando la experiencia de usuario. Diseñar campañas publicitarias en plataformas digitales y redes sociales. Gestión de campañas de email marketing y creación de contenido. Realizar análisis de datos para evaluar el rendimiento de las campañas, identificando áreas de mejora y ajustando estrategias en consecuencia.

Analista Financiero at BORROX

October 31, 2022 - July 9, 2025