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Hi! I'm Yanjue Hong, a results-driven paid social specialist with over three years of experience leading full-funnel campaigns across platforms like TikTok, Meta, and RED. I thrive on balancing creative storytelling with data-backed strategies to drive brand awareness and conversions. I enjoy collaborating across teams and optimizing campaigns to achieve the best outcomes. Based in Amsterdam, I love working in fast-paced, international environments where I get to continuously learn and improve. When I'm not focused on marketing, you can find me playing tennis, exploring photography, or experimenting with new recipes in the kitchen.…Hi! I'm Yanjue Hong, a results-driven paid social specialist with over three years of experience leading full-funnel campaigns across platforms like TikTok, Meta, and RED. I thrive on balancing creative storytelling with data-backed strategies to drive brand awareness and conversions. I enjoy collaborating across teams and optimizing campaigns to achieve the best outcomes. Based in Amsterdam, I love working in fast-paced, international environments where I get to continuously learn and improve. When I'm not focused on marketing, you can find me playing tennis, exploring photography, or experimenting with new recipes in the kitchen.

Yanjue Hong (Christina)

Digital Marketer, Influencer Marketing Manager, Marketing Strategist, +2

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Hi! I'm Yanjue Hong, a results-driven paid social specialist with over three years of experience leading full-funnel campaigns across platforms like TikTok, Meta, and RED. I thrive on balancing creative storytelling with data-backed strategies to drive brand awareness and conversions. I enjoy collaborating across teams and optimizing campaigns to achieve the best outcomes. Based in Amsterdam, I love working in fast-paced, international environments where I get to continuously learn and improve. When I'm not focused on marketing, you can find me playing tennis, exploring photography, or experimenting with new recipes in the kitchen.…Hi! I'm Yanjue Hong, a results-driven paid social specialist with over three years of experience leading full-funnel campaigns across platforms like TikTok, Meta, and RED. I thrive on balancing creative storytelling with data-backed strategies to drive brand awareness and conversions. I enjoy collaborating across teams and optimizing campaigns to achieve the best outcomes. Based in Amsterdam, I love working in fast-paced, international environments where I get to continuously learn and improve. When I'm not focused on marketing, you can find me playing tennis, exploring photography, or experimenting with new recipes in the kitchen.

Available to hire

Hi! I’m Yanjue Hong, a results-driven paid social specialist with over three years of experience leading full-funnel campaigns across platforms like TikTok, Meta, and RED. I thrive on balancing creative storytelling with data-backed strategies to drive brand awareness and conversions. I enjoy collaborating across teams and optimizing campaigns to achieve the best outcomes.

Based in Amsterdam, I love working in fast-paced, international environments where I get to continuously learn and improve. When I’m not focused on marketing, you can find me playing tennis, exploring photography, or experimenting with new recipes in the kitchen.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Language

English

Advanced

French

Beginner

Dutch

Beginner

Chinese

Fluent

Work Experience

FILA KIDS Marketing Specialist at FILA CHINA

April 30, 2025 - July 9, 2025

Created and managed multi-channel digital campaigns integrating paid social, influencer marketing, and content seeding to drive awareness, consideration, and conversion. Owned paid social strategy across TikTok/Meta/RED (China’s Instagram) to drive full-funnel acquisition and retention, achieving 1B+ impressions. Optimized campaign performance outperforming benchmarks. Managed influencer activations and coordinated with micro/mid-tier KOLs for product launches and seasonal campaigns. Directed 10+ integrated campaigns with brand storytelling across digital and physical touchpoints, managing €3M+ budget while aligning EC, creative, CRM, and retail teams for seamless execution. Analyzed campaign and channel performance weekly to extract actionable insights informing media mix strategy and conversion funnel optimization.

Content Marketing Intern at TIKTOK CHINA

February 29, 2020 - July 9, 2025

Planned 3 branded Hashtag Challenge campaigns in the lifestyle sector, generating 200M+ impressions and 30K+ UGC videos. Researched viral formats across fashion and lifestyle categories, including product unboxing and styling tutorials, to guide brand content strategy. Gained platform-side insights on TikTok’s algorithm to help brands create content optimized for reach and engagement.

Sports Marketing Center Intern at ANTA Group

January 1, 2018 - February 28, 2018

Contributed to the 2018 Winter Olympics campaign by managing sponsorship of over 5,000 products for the Chinese delegation, driving brand exposure.