Available to hire
I am a recent MSc Digital Marketing graduate with distinction and nearly two years of experience executing and optimizing paid media campaigns. I am proficient in Google Analytics, Meta Ads, and A/B testing to enhance key performance metrics. I bring strong communication skills, stakeholder management, and data-driven insights to support multifamily leasing and digital lead generation initiatives.
I have a passion for learning and exploring new digital trends on social media, especially Instagram and TikTok, for content creation and storytelling. I manage the marketing for Lafeu Candle from idea to execution, staying up to date with trends to ensure effective marketing. I also enjoy traveling, exploring cultures through travel and exchange programs, and practice yoga to maintain a healthy work-life balance.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Chinese
Intermediate
English
Advanced
Indonesian
Fluent
Work Experience
Astra Partnership Officer at AstraPay, Indonesia
January 31, 2023 - August 12, 2025Designed marketing strategies for Astra's top two Automotive partners nationwide and maintained connections within Astra's Automotive Business Unit. Negotiated partnership collaborations to enhance performance. Acquired over 900 two-wheeler merchants in 2022 and successfully launched 6 payment channels in that year. Exceeded transaction targets within automotive partners by 177% in 2022.
Astra Partnership Officer at AstraPay
January 31, 2023 - August 8, 2025Managed marketing strategies for the two largest Astra Automotive partners nationwide. Established and maintained connections across Astra Automotive Business Units. Negotiated partnerships to enhance collaboration and performance. Acquired over 900 two-wheeler merchants in 2022. Supported the launch of six payment channels in 2022. Exceeded transaction targets within automotive partners by approximately 177% in 2022.
Astra Partnership Officer at AstraPay, Indonesia
January 31, 2023 - July 9, 2025Designed marketing strategies for Astra Automotive partners nationwide. Established and maintained business connections within Astra Business Units. Negotiated collaborations with partners to enhance performance. Acquired over 900 two-wheeler merchants in 2022 and facilitated the launching of 6 payment channels. Achieved 177% of targeted transactions with automotive partners in 2022.
Business Development Intern at Shopee, Indonesia
March 31, 2021 - August 12, 2025Administered daily flash sales for the top 11 beauty and lifestyle brands. Negotiated brand participation in regular and ad hoc campaigns. Executed merchant SKU management for weekly retail reports and recorded brand visibility for major campaigns. Managed SKU registration, purchasing requests, and voucher requests for retail brands.
Business Development Intern at Shopee
March 31, 2021 - August 8, 2025Administered daily flash sales for top beauty and lifestyle brands. Negotiated brand participation in regular and ad hoc campaigns. Executed merchant SKUs for weekly retail reports and managed brand visibility on key campaigns such as 3.3 and 4.4. Also handled SKU registration and voucher requests to support retail brands.
Business Development Intern at Shopee, Indonesia
March 31, 2021 - July 9, 2025Administered daily flash sales for top beauty and lifestyle brands. Negotiated brand participation in business-as-usual and ad hoc campaigns. Executed SKU administration for retail reporting, tracked campaign visibility, and managed SKU and voucher requests.
Founder & Marketing Lead at Lafeu Candle, Indonesia
October 1, 2020 - PresentFounded and currently lead a handmade decorative candle business specializing in dessert-shaped scented candles for gifting and home decor. Conducted A/B testing on ad creatives and copy to enhance engagement and lower CPC, analyzing performance using GA4 and Meta Pixel for data-driven decisions. Developed and executed comprehensive social media marketing strategies on Instagram and TikTok, including content planning, visual design, copywriting, and performance tracking. Produced and edited marketing content with Canva and CapCut, bolstering brand narrative and customer engagement. Improved website SEO using Rank Math, boosting search visibility and organic reach. Used organic and paid media insights to retarget audiences via Meta Ads aligned with seasonal trends. Managed daily operations including production, packaging, customer service, and orders, ensuring smooth performance. Managed advertising budgets and coordinated campaigns with seasonal product launches.
Founder & Marketing Lead at Lafeu Candle
October 1, 2020 - PresentFounded and lead a handmade decorative candle business specializing in dessert-shaped scented candles for gifting and home decor. Developed and executed comprehensive social media marketing strategies on Instagram and TikTok, including content planning, visual design, copywriting, and performance tracking. Created and edited product photography and promotional videos using Canva and CapCut. Designed candle collections and seasonal concepts based on consumer trends. Planned and managed paid ad campaigns via Meta Ads Manager with A/B testing of creatives to optimize engagement and costs. Monitored ad performance with GA4 and Meta Pixel focusing on key metrics. Improved website SEO using Rank Math and employed organic and paid content strategies to enhance brand visibility. Managed daily business operations including production, packaging, customer service, and order fulfillment.
Founder & Marketing Lead at Lafeu Candle, Indonesia
October 1, 2020 - PresentFounded and led a handmade decorative candle business specializing in dessert-shaped scented candles. Developed and executed social media marketing strategies across Instagram and TikTok including content planning, visual design, copywriting, and performance tracking. Created product photography and promotional videos using Canva and CapCut. Managed paid advertising campaigns through Meta Ads Manager optimizing audience targeting, budgeting, and creative testing. Monitored ad performance with GA4 and Meta Pixel, improved website SEO using Rank Math, and integrated organic content with paid retargeting strategies. Managed daily business operations including production, packaging, customer service, and order fulfillment.
Marketing Intern at Ethnicraft, Indonesia
March 31, 2019 - August 12, 2025Analyzed and wrote monthly sales reports. Designed Instagram stories and planned Instagram feeds for the following month. Assisted in decorating Ethnicraft showroom for a television program.
Marketing Intern at Ethnicraft
March 31, 2019 - August 8, 2025Performed monthly sales report analysis. Designed Instagram Stories and planned the feed content. Assisted in decorating for a television program to enhance brand exposure.
Marketing Intern at Ethnicraft, Indonesia
March 31, 2019 - July 9, 2025Analyzed and prepared monthly sales reports. Designed Instagram Stories and planned the Instagram feed for the upcoming month. Assisted with decorating for a television program.
Education
MSc at University of Liverpool, UK
January 1, 2023 - December 31, 2024Bachelor's degree at Prasetiya Mulya Business School, Indonesia
January 1, 2017 - December 31, 2021Exchange Program at National Taiwan University, Taiwan
January 1, 2020 - December 31, 2020MSc in Digital Marketing & Analytics at University of Liverpool
January 1, 2023 - December 31, 2024Bachelor's degree in Business at Prasetiya Mulya Business School
January 1, 2017 - December 31, 2021Exchange Program - Bachelor's Degree Business Administration at National Taiwan University
January 1, 2020 - December 31, 2020MSc in Digital Marketing & Analytics at University of Liverpool, UK
January 1, 2023 - January 1, 2024Bachelor's degree in Business at Prasetiya Mulya Business School, Indonesia
January 1, 2017 - January 1, 2021Exchange Program - Bachelor's Degree Business Administration at National Taiwan University, Taiwan
January 1, 2020 - December 31, 2020Qualifications
Chinese – Language HSK 3
October 1, 2021 - October 31, 2021Chinese Language – TOCFL level 3 (Intermediate)
January 1, 2021 - December 31, 2021Google Search Ads Certification
September 1, 2024 - September 30, 2024Certified Digital Marketing Professional – DMI x AMA
January 1, 2025 - January 31, 2025Chinese – Language HSK 3
October 1, 2021 - August 8, 2025Chinese Language – TOCFL level 3 (Intermediate)
January 11, 2030 - August 8, 2025Google Search Ads Certification
September 1, 2024 - August 8, 2025Certified Digital Marketing Professional – DMI x AMA
January 1, 2025 - August 8, 2025Chinese – Language HSK 3
October 1, 2021 - August 12, 2025Chinese Language – TOCFL level 3 (Intermediate)
January 11, 2030 - August 12, 2025Google Search Ads Certification
September 1, 2024 - August 12, 2025Certified Digital Marketing Professional – DMI x AMA
January 1, 2025 - August 12, 2025Industry Experience
Consumer Goods, Retail, Financial Services, Software & Internet, Professional Services, Education, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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