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Hi, I’m Aina, a performance-driven digital marketer with a passion for analytics and campaign optimization. I specialize in managing paid campaigns, CRM automation, and cross-channel growth strategies to help businesses achieve measurable results. I enjoy leveraging tools like Google Ads, GA4, GTM, and Looker Studio to optimize paid media performance. I thrive on collaborating with cross-functional teams to drive personalized communications and enhance customer engagement. With experience in A/B testing, funnel diagnostics, and UX improvements, I’m always eager to learn and apply the latest marketing strategies to make a real impact.…Hi, I’m Aina, a performance-driven digital marketer with a passion for analytics and campaign optimization. I specialize in managing paid campaigns, CRM automation, and cross-channel growth strategies to help businesses achieve measurable results. I enjoy leveraging tools like Google Ads, GA4, GTM, and Looker Studio to optimize paid media performance. I thrive on collaborating with cross-functional teams to drive personalized communications and enhance customer engagement. With experience in A/B testing, funnel diagnostics, and UX improvements, I’m always eager to learn and apply the latest marketing strategies to make a real impact.

Aina Mart

Digital Marketer, Marketing Strategist, Performance Marketer, +2

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Hi, I’m Aina, a performance-driven digital marketer with a passion for analytics and campaign optimization. I specialize in managing paid campaigns, CRM automation, and cross-channel growth strategies to help businesses achieve measurable results. I enjoy leveraging tools like Google Ads, GA4, GTM, and Looker Studio to optimize paid media performance. I thrive on collaborating with cross-functional teams to drive personalized communications and enhance customer engagement. With experience in A/B testing, funnel diagnostics, and UX improvements, I’m always eager to learn and apply the latest marketing strategies to make a real impact.…Hi, I’m Aina, a performance-driven digital marketer with a passion for analytics and campaign optimization. I specialize in managing paid campaigns, CRM automation, and cross-channel growth strategies to help businesses achieve measurable results. I enjoy leveraging tools like Google Ads, GA4, GTM, and Looker Studio to optimize paid media performance. I thrive on collaborating with cross-functional teams to drive personalized communications and enhance customer engagement. With experience in A/B testing, funnel diagnostics, and UX improvements, I’m always eager to learn and apply the latest marketing strategies to make a real impact.

Available to hire

Hi, I’m Aina, a performance-driven digital marketer with a passion for analytics and campaign optimization. I specialize in managing paid campaigns, CRM automation, and cross-channel growth strategies to help businesses achieve measurable results. I enjoy leveraging tools like Google Ads, GA4, GTM, and Looker Studio to optimize paid media performance.

I thrive on collaborating with cross-functional teams to drive personalized communications and enhance customer engagement. With experience in A/B testing, funnel diagnostics, and UX improvements, I’m always eager to learn and apply the latest marketing strategies to make a real impact.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Spanish; Castilian

Fluent

Catalan; Valencian

Fluent

French

Intermediate

Work Experience

Digital Marketeer at SparkOptimus

May 31, 2025 - July 9, 2025

Managed Google and LinkedIn Ads, improving CTR and conversions via optimized segmentation and funnel alignment. Executed A/B testing strategies that improved campaign performance and led to more informed content deployment. Led CRM automation initiatives using Mailerlite, Pipedrive and Zapier to boost lead nurturing and reduce conversion time. Managed SparkOptimus’s website using Webflow, improving UX and engagement metrics. Improved CRM segmentation accuracy by 30% through contact database cleaning and better list logic. Created marketing performance dashboards with Looker Studio for campaign reporting and strategic analysis. Conducted user research and data deep dives to uncover pain points in the marketing funnel and drive lead generation strategies.

Research Intern at Leiden Academic Centre for Drug Research (LACDR)

June 30, 2023 - July 9, 2025

Designed and implemented data-driven research strategies, applying critical thinking to complex problems. Delivered analytical reports to inform long-term research positioning, contributing to cross-functional knowledge sharing.

Research Intern at Radboud Institute for Molecular Sciences

June 30, 2021 - July 9, 2025

Carried out advanced experimental techniques and data interpretation, requiring high attention to detail and adherence to strict protocols. Coordinated tasks in a collaborative lab setting, honing cross-functional teamwork and precision.