Available to hire
Hi, I’m Virinchi Nallala, a results-driven digital marketing professional with a strong track record of building brand presence and driving measurable growth across Google Ads, social media, and content marketing. I love turning data into action, creating engaging content, and partnering with creators to amplify reach and impact. I thrive in remote and collaborative environments, enjoy solving marketing challenges, and am passionate about driving ROI for clients across real estate and consumer brands.
In my day-to-day, I blend strategy, creative execution, and analytics to optimize campaigns, nurture audiences, and generate high-quality leads. I’m always exploring new tools and trends to stay ahead, and I take pride in clear communication, cross-team collaboration, and delivering tangible results for sustainable growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Advanced
Work Experience
Digital Marketing Manager at Freelancing India
February 1, 2025 - PresentApplied ABM strategies to tailor UGC content and paid campaigns for clients in the real estate sector, driving personalized engagement and a 50% increase in engagement. Monitored KPIs (engagement, ROAS, traffic quality) and optimized campaigns through bid adjustments and A/B testing, improving overall campaign efficiency by 30%. Planned and developed content strategies for real estate brands, executed targeted campaigns on Facebook and Instagram to convert engaged audiences into followers and high-quality leads. Combined storytelling with paid media across Google Ads, Facebook, and Instagram to generate leads and direct visits to locations.
Digital Marketing Manager at Freelancing India
February 1, 2025 - PresentApplied account-based marketing (ABM) strategies to tailor UGC content and paid campaigns for real estate clients; improved engagement by 50%; monitored KPIs (engagement, ROAS, traffic quality) and optimized campaigns with bid adjustments and A/B testing; improved campaign efficiency by 30%; developed content strategies for real estate brands and executed targeted Facebook and Instagram campaigns; combined storytelling with paid media across Google Ads, Facebook and Instagram to generate leads and store visits.
Digital Marketing Manager at Freelancing India
February 1, 2025 - PresentManaged multiple social media channels and generated UGC for food and real estate brands. Developed content strategies for real estate brands, ran paid ads on Facebook/Instagram, and tracked campaign results with actionable optimization suggestions.
Digital Marketing Manager at Freelancing India
February 1, 2025 - PresentManaged multiple social media channels and created UGC for food and real estate brands to grow online presence. Planned and executed content strategies for real estate, ran paid ads on Facebook and Instagram, and tracked performance using Google Sheets and Excel with actionable optimization recommendations.
Digital Marketing Manager at Freelancing India
February 1, 2025 - PresentApplied account-based marketing (ABM) strategies to tailor UGC content and paid campaigns for real estate clients, improving engagement by 50%. Evaluated marketing program performance by monitoring KPIs like engagement rates, ROAS, and traffic quality; optimized campaigns through bid adjustments and A/B testing improving efficiency by 30%. Planned and developed content strategies for real estate social media to attract target audience and build trust. Executed targeted Facebook and Instagram ad campaigns converting audiences into followers and leads. Combined storytelling with paid media to boost audience retention.
Remote Digital Marketing Specialist at Wing Assistant
May 31, 2024 - October 16, 2025Developed, executed, and monitored marketing campaigns across multiple digital platforms, ensuring effective reach and engagement. Maintained consistent branding across accounts; used Business Suite and Hootsuite to track performance and optimize content strategy. Researched influencers and partnerships to expand reach; produced blog posts, website pages, and social media content; provided admin support to marketing and strategy teams; monitored KPIs, adjusted bids/budgets, and reviewed keyword performance to improve efficiency. Collaborated with design teams for assets and conducted trend, competitor, and market research to stay ahead. Executed SEO strategies and keyword research to improve rankings and organic traffic.
Remote Digital Marketing Specialist at Wing Assistant
May 31, 2024 - October 15, 2025Developed and monitored marketing campaigns across digital platforms, ensured consistent branding, and used analytics tools to optimize performance. Researched influencers and partnerships to broaden brand reach and produced blog and social content to boost engagement. Managed KPIs, adjusted bids, and collaborated with design and marketing teams. Executed SEO-focused activities and keyword research to improve organic traffic.
Digital Marketing Specialist at Wing Assistant (Berkeley, California) Remote
May 31, 2024 - July 9, 2025Developed, executed, and monitored marketing campaigns across various digital platforms ensuring effective reach and engagement. Ensured consistent branding leading to increased brand recognition. Utilized social media management and analytics tools like Business Suite and Hootsuite for performance tracking and content optimization. Researched influencers and formed strategic partnerships to expand brand reach. Produced engaging content for blogs, articles, websites, and social media. Provided administrative support facilitating smooth campaign execution. Monitored KPIs and adjusted bids and budgets to improve campaign efficiency. Collaborated with design teams for creative assets and marketing team for content development. Executed SEO strategies and conducted keyword research to boost organic traffic.
Remote Assistant Marketing Manager at Nextquest
May 1, 2024 - PresentManaged and optimized paid advertising campaigns across Google Ads and ad networks (Traffic Stars, Traffic Junky) to drive targeted traffic and improve ROI. Directed social media content, achieving 14.66% follower growth per week with reels that generated 4.5M and 2M views and over 150K interactions per content. Achieved 3.5% engagement growth through UGC and trend-based content, and maintained a consistent brand voice across ads and creatives. Delivered 40% ROAS from a €14,000/month budget by refining ad copies and landing pages. Used Funnel Flux for real-time attribution and data-driven decision making. Coordinated with internal teams and external stakeholders (UGC creators, influencers) to boost brand awareness. Planned content and campaigns aligned with brand guidelines; contributed to landing page creation and optimization; managed influencer campaigns via Blossm.
Remote Digital Marketing Specialist at Wing Assistant
May 1, 2024 - October 15, 2025Developed and managed digital marketing campaigns across multiple platforms; ensured consistent branding; used Business Suite and Hootsuite for analytics; researched influencers and partnerships to expand reach; produced blog posts and social content; provided admin and coordination support; monitored KPIs, adjusted bids and budgets, and performed keyword research to improve SEO; collaborated with design and marketing teams; conducted trend and competitive analysis; improved search rankings and organic traffic.
Remote Assistant Marketing Manager at Nextquest
May 1, 2024 - PresentManaged and optimized paid advertising campaigns across Google Ads and ad network platforms; grew social media followers by 14.66% per week; produced brand content including reels with 4.5M and 2M views; generated 150K+ interactions per content; achieved 3.5% engagement growth using UGC; created reels aligned with trends to boost reach and conversions; drove 40% ROAS from a €14,000/month budget; used Funnel Flux for real-time data analysis; designed mood boards and maintained consistent brand voice; collaborated with internal teams and external creators; planned campaigns and landing pages; supported influencer marketing; improved marketing funnel and managed multiple paid channels (Meta, X, Snapchat, YouTube, TikTok).
Remote Assistant Marketing Manager at Nextquest
May 1, 2024 - PresentManaged and optimized paid advertising campaigns across Google Ads and Ad Network platforms, increased targeted traffic and campaign ROI. Oversaw social media content, achieving significant follower growth and high content views, and leveraged UGC to boost engagement. Refined ad copies to drive conversions and achieve 40% ROAS from a €14,000/month budget. Collaborated with internal and external stakeholders to maintain brand voice and created landing pages for paid campaigns. Monitored performance using attribution tools and coordinated with multiple teams to optimize the marketing funnel.
Remote Digital Marketing Specialist at Wing Assistant
May 1, 2024 - October 15, 2025Developed, executed, and monitored marketing campaigns across various digital platforms, ensuring effective reach and engagement. Maintained consistent branding across accounts, utilized Business Suite and Hootsuite for performance tracking, and formed strategic influencer partnerships. Produced content for blogs, website pages, and social media, supported campaign coordination, monitored KPIs, adjusted bids, and conducted keyword performance reviews to improve efficiency. Collaborated with design and strategy teams, performed trend research, and implemented SEO strategies to improve rankings and organic traffic.
Remote Assistant Marketing Manager at Nextquest
May 1, 2024 - PresentManaged and optimized paid advertising campaigns across Google Ads and ad network platforms to drive targeted traffic and improve campaign ROI. Increased social media follower growth by 14.66% weekly, created brand content including reels with 4.5M and 2M views, and generated over 150K interactions per content. Leveraged UGC and trending formats to drive engagement (3.5% growth). Achieved 40% ROAS from a €14,000/month budget by refining ad copies and improving conversions. Used Funnel Flux for real-time analytics, designed mood boards, and maintained consistent brand voice across creatives and campaigns. Collaborated with internal teams and external stakeholders (UGC creators and influencers), supported landing page creation, and enhanced the marketing funnel across paid search and social channels. Managed influencer marketing via Blossm and provided operational support for a seamless user experience.
Assistant Marketing Manager at Nextquest (Amsterdam, Netherlands) Remote
May 1, 2024 - PresentManaged and optimized paid advertising campaigns across Google Ads and Ad Network platforms driving targeted traffic and improving campaign ROI. Managed social media page and increased follower growth by 14.66 % per week through engaging brand content including reels. Created brand and non-brand content achieving millions of views and over 150K interactions per content, boosting visibility and engagement. Leveraged user-generated content (UGC) and viral formats driving 3.5% engagement growth. Achieved 40% ROAS from a €14000/month budget by refining ads and conversions on Meta and ad networks. Used Funnel Flux attribution tool for real-time data analysis to enhance campaign performance. Designed mood boards and maintained brand voice across creatives collaborating with teams and influencers. Improved marketing funnel and managed paid search and social media ads over platforms like Meta, X, Snapchat, YouTube, TikTok. Handled influencer marketing via Blossm along with scheduling, captio
Junior Digital Marketing at Pergo
October 31, 2022 - October 15, 2025Developed social media advertising strategy, managed ad budgets, and executed end-to-end digital campaigns to build brand awareness. Created strategy decks, managed content calendars, and published content. Tracked results and analyzed metrics to refine future campaigns.
Junior Digital Marketing at Pergo Rajahmundry, Andhra Pradesh
October 31, 2022 - July 9, 2025Developed social media advertising strategies and managed social ads budget to optimize campaign performance. Ideated, implemented, and managed end-to-end digital campaigns to drive brand awareness and engagement across platforms. Created presentations on research, strategy, insights, and campaign planning supporting marketing teams. Managed digital content calendar and social media by planning, developing, scheduling and publishing strategic content. Led cost-effective Instagram and Facebook advertising campaigns focused on brand awareness. Tracked and analyzed campaign results and made strategic improvements based on traffic, coupon redemptions, and customer feedback.
Junior Digital Marketing at Pergo
October 1, 2022 - October 16, 2025Developed social media advertising strategy and managed the social ads budget to optimize campaign performance. Ideated and managed end-to-end digital campaigns to drive brand awareness and engagement across platforms. Created presenting decks with research, strategy, insights, and campaign planning to support strategy and marketing teams. Managed the digital content calendar, oversaw social media efforts, and led Instagram and Facebook campaigns focused on brand awareness. Tracked and shared campaign results using Google Sheets and Excel, providing actionable suggestions to improve content performance. Conducted detailed analysis of metrics like traffic, coupon redemptions, and customer feedback to refine future strategies.
Junior Digital Marketing at Pergo
October 1, 2022 - October 15, 2025Developed social media advertising strategy and managed budget; end-to-end campaigns across platforms; created decks and supported strategy with research; managed content calendar; led Instagram and Facebook ads focused on brand awareness; tracked results using Google Sheets and Excel; analyzed traffic, coupon redemptions, and customer feedback to refine future strategies.
Junior Digital Marketing at Pergo
October 1, 2022 - October 15, 2025Developed social media advertising strategy and managed budgets to optimize ROI. Planned and executed end-to-end digital campaigns across platforms to drive brand awareness and engagement. Created decks covering research, strategy, insights, and planning; managed content calendar and social efforts. Led cost-effective Instagram and Facebook ads, tracked results, and analyzed metrics to refine future strategies based on traffic, coupon redemptions, and customer feedback.
Digital Marketing Intern at Swaantana Health Care
April 30, 2021 - October 16, 2025Uploaded blog posts, updated service and clinician pages on WordPress, and added SEO keywords based on Google Keyword Planner to enhance web content. Assisted with data entry, reporting, and lead segregation for lead management. Reached out to healthcare websites, directories, and referral partners to request backlinks, boosting domain authority and SEO rankings. Designed brochures and static social posts using Canva, maintaining brand consistency across platforms.
Digital Marketing Intern at Swaantana Health Care
April 30, 2021 - October 15, 2025Uploaded blog posts, updated WordPress pages with SEO keywords, and facilitated lead management. Built backlinks by reaching out to healthcare domains, designed brochures and social posts with Canva to maintain brand consistency.
Digital Marketing Intern at Swaantana Health Care Hyderabad, Telangana
April 30, 2021 - July 9, 2025Uploaded blog posts, updated service and clinician pages on WordPress, and implemented SEO keywords to enhance web content. Assisted with data entry, reporting, and lead segregation for analysis. Reached out to healthcare websites and partners to build backlinks, boosting SEO rankings. Designed brochures and static social media posts using Canva maintaining brand consistency.
Digital Marketing Intern at Swaantana Health Care
April 1, 2021 - October 15, 2025Uploaded blog posts and updated WordPress pages with SEO keywords; assisted with data entry and lead segregation; reached out to healthcare websites for backlinks to boost domain authority; designed brochures and static posts using Canva; maintained brand guidelines.
Digital Marketing Intern at Swaantana Health Care
April 1, 2021 - October 15, 2025Uploaded blog posts and updated service/clinician pages with SEO keywords from Keyword Planner. Assisted with data entry, reporting, and lead segregation. Reached out to healthcare domains for backlinks to boost domain authority and improve SEO rankings. Designed brochures and static social posts using Canva, ensuring brand consistency.
Education
Bachelor Of Technology at Indian Institute Of Information Technology Dharwad, Karnataka
August 1, 2017 - August 31, 2021Bachelor Of Technology in Computer Science at Indian Institute Of Information Technology Dharwad
January 11, 2030 - August 1, 2021Bachelor Of Technology in Computer Science at Indian Institute Of Information Technology Dharwad
January 11, 2030 - August 1, 2021Bachelor Of Technology in Computer Science at Indian Institute Of Information Technology Dharwad, Karnataka
January 11, 2030 - August 1, 2021Bachelor of Technology in Computer Science at Indian Institute Of Information Technology Dharwad, Karnataka
January 11, 2030 - August 1, 2021Qualifications
SEO Toolkit Exam
January 1, 2021 - December 31, 2021SMM Fundamental Exam
January 1, 2021 - December 31, 2021Social Media Tool Kit Exam
January 1, 2021 - December 31, 2021Search Engine Marketing
January 1, 2021 - December 31, 2021SEMRUSH
January 11, 2030 - October 15, 2025SEO Toolkit Exam
January 11, 2030 - October 15, 2025SMM Fundamental Exam
January 11, 2030 - October 15, 2025Social Media Tool Kit Exam
January 11, 2030 - October 15, 2025Search Engine Marketing
January 11, 2030 - October 15, 2025SEMrush Certification (SEMrush Virtual Academy)
January 11, 2030 - October 15, 2025SEO Toolkit Exam
January 11, 2030 - October 15, 2025SMM Fundamental Exam
January 11, 2030 - October 15, 2025Social Media Tool Kit Exam
January 11, 2030 - October 15, 2025SEMrush Virtual Academy SEO Toolkit Exam
January 11, 2030 - October 16, 2025SMM Fundamental Exam
January 11, 2030 - October 16, 2025Social Media Toolkit Exam
January 11, 2030 - October 16, 2025Search Engine Marketing Exam
January 11, 2030 - October 16, 2025Industry Experience
Real Estate & Construction, Media & Entertainment, Professional Services, Healthcare, Agriculture & Mining, Software & Internet, Education, Retail, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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