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Hi, I'm Mingjue Liu, a Marketing Content Specialist with extensive experience in digital campaigns, cross-cultural brand partnerships, and content strategy. I've had the privilege to lead exciting projects, develop engaging content across various social media platforms, and work collaboratively with global teams to ensure messaging resonates across different cultures. Currently, I am advancing my studies in Media & Creative Industries at Erasmus University Rotterdam, building on a Bachelor of Science in Apparel Design and Technology from Purdue University. I am passionate about blending creativity with data-driven insights to create compelling brand stories and effective marketing strategies that truly connect with consumers.…Hi, I'm Mingjue Liu, a Marketing Content Specialist with extensive experience in digital campaigns, cross-cultural brand partnerships, and content strategy. I've had the privilege to lead exciting projects, develop engaging content across various social media platforms, and work collaboratively with global teams to ensure messaging resonates across different cultures. Currently, I am advancing my studies in Media & Creative Industries at Erasmus University Rotterdam, building on a Bachelor of Science in Apparel Design and Technology from Purdue University. I am passionate about blending creativity with data-driven insights to create compelling brand stories and effective marketing strategies that truly connect with consumers.

Mingjue Liu

Marketing Strategist, Content Producer, Digital Marketer, +2

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Hi, I'm Mingjue Liu, a Marketing Content Specialist with extensive experience in digital campaigns, cross-cultural brand partnerships, and content strategy. I've had the privilege to lead exciting projects, develop engaging content across various social media platforms, and work collaboratively with global teams to ensure messaging resonates across different cultures. Currently, I am advancing my studies in Media & Creative Industries at Erasmus University Rotterdam, building on a Bachelor of Science in Apparel Design and Technology from Purdue University. I am passionate about blending creativity with data-driven insights to create compelling brand stories and effective marketing strategies that truly connect with consumers.…Hi, I'm Mingjue Liu, a Marketing Content Specialist with extensive experience in digital campaigns, cross-cultural brand partnerships, and content strategy. I've had the privilege to lead exciting projects, develop engaging content across various social media platforms, and work collaboratively with global teams to ensure messaging resonates across different cultures. Currently, I am advancing my studies in Media & Creative Industries at Erasmus University Rotterdam, building on a Bachelor of Science in Apparel Design and Technology from Purdue University. I am passionate about blending creativity with data-driven insights to create compelling brand stories and effective marketing strategies that truly connect with consumers.

Available to hire

Hi, I’m Mingjue Liu, a Marketing Content Specialist with extensive experience in digital campaigns, cross-cultural brand partnerships, and content strategy. I’ve had the privilege to lead exciting projects, develop engaging content across various social media platforms, and work collaboratively with global teams to ensure messaging resonates across different cultures.

Currently, I am advancing my studies in Media & Creative Industries at Erasmus University Rotterdam, building on a Bachelor of Science in Apparel Design and Technology from Purdue University. I am passionate about blending creativity with data-driven insights to create compelling brand stories and effective marketing strategies that truly connect with consumers.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Dutch

Beginner

Chinese

Fluent

Work Experience

Marketing Content Specialist at GOAT Group

March 31, 2023 - July 10, 2025

Led development and execution of promotional campaigns and cross-cultural brand partnerships, managing campaign briefs, budgets, influencer sourcing, and content production. Designed and managed weekly content across multiple social media platforms such as WeChat, Weibo, Rednote, and TikTok, aligning with consumer behavior and trends. Delivered performance reports using Google Analytics and social platform insights to optimize strategy. Collaborated globally to ensure consistency in messaging and content localization.

Digital Editor at I.T Apparels Ltd.

July 31, 2021 - July 10, 2025

Produced weekly WeChat and Weibo content in line with fashion trends, brand partnerships, and promotional calendars. Supported digital campaigns by coordinating creative assets and working with cross-functional teams.

Marketing Assistant at Prolivon

June 30, 2019 - July 10, 2025

Conducted audience and competitor research to support marketing campaigns and social media content creation. Managed the brand's digital presence and developed culturally informed content.