Available to hire
I am an experienced Digital Marketing & E-commerce Specialist with over 6 years of international experience. I specialize in creating innovative communication strategies and managing digital campaigns across diverse industries like technology, hospitality, retail, health and wellness, entertainment, and healthcare. I am passionate about optimizing campaigns to maximize ROI and KPIs while working collaboratively to drive exceptional results.
I enjoy leveraging my skills in SEO, PPC, social media marketing, and conversion rate optimization to help businesses grow online. With a knack for data analysis and budget management, I strive to craft targeted paid campaigns and enhance customer journeys, ultimately delivering strong business impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
German
Intermediate
Work Experience
Digital Marketing & E-commerce Specialist at Homesmiths
February 28, 2025 - July 9, 2025Developed and executed digital marketing strategies across paid channels to drive traffic and online sales. Managed e-commerce operations including product listings, content updates, promotions, and performance tracking across platforms. Planned and optimized paid campaigns (Google Ads, Meta, etc.) to achieve ROAS and conversion goals. Conducted website and funnel performance analysis using tools like Google Analytics and Search Console for continuous optimization. Collaborated with cross-functional teams to align marketing efforts with product launches and seasonal campaigns. Successfully led and optimized Meta and Google Ads campaigns for seasonal collections (e.g. Christmas), achieving a ROAS of 10x within budget.
Senior Digital Marketing Specialist at Fitness First Middle East
February 29, 2024 - July 9, 2025Developed and executed multi-channel paid marketing campaigns, increasing website traffic and conversions. Managed a digital ad budget of $40,000, optimizing campaigns across Google Ads and Meta to achieve an average ROAS of 6x. Implemented SEO strategies, leading to a 10% growth in organic traffic and improving keyword rankings to the top 1-2 positions on Google. Led a team of 5 marketers, enhancing campaign efficiency and improving overall team productivity. Planned and managed B2C campaigns across SEO, PPC, social media, and email marketing channels. Supported Google App & Apple search ad campaigns specifically in driving app installs and engagement. Conducted A/B testing and analyzed ad performance to improve ROI. Led the development of CRO strategies optimizing the customer journey from landing page to checkout and beyond.
SEO & SMM Specialist at One World Rental Global Event Technology
March 31, 2022 - July 9, 2025Conducted keyword research and optimized website content. Improved technical SEO, including site speed, schema markup, and mobile friendliness. Executed link-building and outreach strategies. Used Google Analytics & GA4 to measure SEO performance. Launched and optimized paid ads on Meta, LinkedIn, and other platforms. Managed both B2B and B2C campaigns across multiple international markets, including Middle East, North America, UK, Australia, and Netherlands.
Digital Marketing Executive at Flex Group of Companies | Eve Medical Center L.L.C.
December 31, 2020 - July 9, 2025Developed strategies across SEO, PPC, social media, and email marketing. Created and scheduled engaging content across Facebook, Instagram, LinkedIn, and other platforms. Prepared reports on traffic, conversions, and campaign ROI. Created and managed email campaigns for customer engagement and retention. Optimized email automation, segmentation, and A/B testing.
Digital Marketing & E-commerce Specialist at Homesmiths
February 28, 2025 - July 9, 2025Developed and executed digital marketing strategies across paid channels to drive traffic and online sales. Managed e-commerce operations including product listings, content updates, promotions, and performance tracking across platforms. Planned and optimized paid campaigns (Google Ads, Meta, etc.) to achieve ROAS and conversion goals. Conducted website and funnel performance analysis using tools like Google Analytics and Search Console for continuous optimization. Collaborated with cross-functional teams to align marketing efforts with product launches and seasonal campaigns. Successfully led and optimized Meta and Google Ads campaigns for seasonal collections (e.g. Christmas), achieving a ROAS of 10x within budget.
Senior Digital Marketing Specialist at Fitness First Middle East
February 29, 2024 - July 9, 2025Developed and executed multi-channel paid marketing campaigns, increasing website traffic and conversions. Managed a digital ad budget of $40,000, optimizing campaigns across Google Ads and Meta to achieve an average ROAS of 6x. Implemented SEO strategies, leading to a 10% growth in organic traffic and improving keyword rankings to the top 1-2 positions on Google. Led a team of 5 marketers, enhancing campaign efficiency and improving overall team productivity. Planned and managed B2C campaigns across SEO, PPC, social media, and email marketing channels. Supported Google App & Apple search ad campaigns specifically in driving app installs and engagement. Conducted A/B testing and analyzed ad performance to improve ROI. Led the development of CRO strategies optimizing the customer journey from landing page to checkout and beyond.
SEO & SMM Specialist at One World Rental Global Event Technology
March 31, 2022 - July 9, 2025Conducted keyword research and optimized website content. Improved technical SEO, including site speed, schema markup, and mobile friendliness. Executed link-building and outreach strategies. Used Google Analytics & GA4 to measure SEO performance. Launched and optimized paid ads on Meta, LinkedIn, and other platforms. Managed both B2B and B2C campaigns across multiple international markets including Middle East, North America, UK, Australia, and Netherlands.
Digital Marketing Executive at Flex Group of Companies | Eve Medical Center L.L.C.
December 31, 2020 - July 9, 2025Developed strategies across SEO, PPC, social media, and email marketing. Created and scheduled engaging content across Facebook, Instagram, LinkedIn, and other platforms. Prepared reports on traffic, conversions, and campaign ROI. Created and managed email campaigns for customer engagement and retention. Optimized email automation, segmentation, and A/B testing.
Digital Marketing & E-commerce Specialist at Homesmiths
February 28, 2025 - July 9, 2025Developed and executed digital marketing strategies across paid channels to drive traffic and online sales. Managed e-commerce operations including product listings, content updates, promotions, and performance tracking across platforms. Planned and optimized paid campaigns (Google Ads, Meta, etc.) to achieve ROAS and conversion goals. Conducted website and funnel performance analysis using tools like Google Analytics and Search Console. Collaborated with cross-functional teams to align marketing with product launches and seasonal campaigns. Successfully led and optimized Meta and Google Ads campaigns for seasonal collections, achieving a 10x ROAS within budget.
Senior Digital Marketing Specialist at Fitness First Middle East
February 28, 2024 - July 9, 2025Developed and executed multi-channel paid marketing campaigns, increasing website traffic and conversions. Managed a digital ad budget of $40,000, optimizing campaigns across Google Ads and Meta to achieve an average ROAS of 6x. Implemented SEO strategies leading to 10% growth in organic traffic and improved keyword rankings. Led a team of 5 marketers to enhance campaign efficiency and team productivity. Planned and managed B2C campaigns across SEO, PPC, social media, and email marketing channels. Supported app install campaigns via Google App & Apple Search Ads. Conducted A/B testing and led development of CRO strategies optimizing the customer journey from landing page to checkout and beyond.
SEO & SMM Specialist at One World Rental Global Event Technology
March 31, 2022 - July 9, 2025Conducted keyword research and optimized website content. Improved technical SEO including site speed, schema markup, and mobile friendliness. Executed link-building and outreach strategies. Used Google Analytics & GA4 to measure SEO performance. Launched and optimized paid ads on Meta, LinkedIn, and other platforms. Managed both B2B and B2C campaigns across multiple international markets.
Digital Marketing Executive at Flex Group of Companies | Eve Medical Center L.L.C.
December 31, 2020 - July 9, 2025Developed strategies across SEO, PPC, social media, and email marketing. Created and scheduled engaging content across Facebook, Instagram, LinkedIn, and other platforms. Prepared reports on traffic, conversions, and campaign ROI. Managed email campaigns for customer engagement and retention. Optimized email automation, segmentation, and A/B testing.
Digital Marketing & E-commerce Specialist at Homesmiths - Dubai, United Arab Emirates
February 28, 2025 - July 9, 2025Developed and executed digital marketing strategies across paid channels to drive traffic and online sales. Managed e-commerce operations including product listings, content updates, promotions, and performance tracking across platforms. Planned and optimized paid campaigns (Google Ads, Meta, etc.) to achieve ROAS and conversion goals. Conducted website and funnel performance analysis using tools like Google Analytics and Search Console for continuous optimization. Collaborated with cross-functional teams to align marketing efforts with product launches and seasonal campaigns. Successfully led and optimized Meta and Google Ads campaigns for seasonal collections (e.g. Christmas), achieving a ROAS of 10x within budget.
Senior Digital Marketing Specialist at Fitness First Middle East – Dubai, United Arab Emirates
February 29, 2024 - July 9, 2025Developed and executed multi-channel paid marketing campaigns, increasing website traffic and conversions. Managed a digital ad budget of $40,000, optimizing campaigns across Google Ads and Meta to achieve an average ROAS of 6x. Implemented SEO strategies, leading to a 10% growth in organic traffic and improving keyword rankings to the top 1-2 positions on Google. Led a team of 5 marketers, enhancing campaign efficiency and improving overall team productivity. Planned and managed B2C campaigns across SEO, PPC, social media, and email marketing channels. Supported Google App & Apple search ad Campaigns specifically in driving app installs and engagement. Conducted A/B testing and analyzed ad performance to improve ROI. Led the development of CRO strategies optimizing the customer journey from landing page to checkout and beyond.
SEO & SMM Specialist at One World Rental Global Event Technology - Dubai, United Arab Emirates
March 31, 2022 - July 9, 2025Conducted keyword research and optimized website content. Improved technical SEO, including site speed, schema markup, and mobile friendliness. Executed link-building and outreach strategies. Used Google Analytics & GA4 to measure SEO performance. Launched and optimized paid ads on Meta, LinkedIn, and other platforms. Managed both B2B and B2C campaigns across multiple international markets, including Middle East, North America, UK, Australia, and Netherlands.
Digital Marketing Executive at Flex Group of Companies | Eve Medical Center L.L.C. - Dubai, United Arab Emirates
December 31, 2020 - July 9, 2025Developed strategies across SEO, PPC, social media, and email marketing. Created and scheduled engaging content across Facebook, Instagram, LinkedIn, and other platforms. Prepared reports on traffic, conversions, and campaign ROI. Created and managed email campaigns for customer engagement and retention. Optimized email automation, segmentation, and A/B testing.
Digital Marketing & E-commerce Specialist at Homesmiths
February 28, 2025 - July 9, 2025Developed and executed digital marketing strategies across paid channels to drive traffic and online sales. Managed e-commerce operations including product listings, content updates, promotions, and performance tracking across platforms. Planned and optimized paid campaigns (Google Ads, Meta, etc.) to achieve ROAS and conversion goals. Conducted website and funnel performance analysis using tools like Google Analytics and Search Console for continuous optimization. Collaborated with cross-functional teams to align marketing efforts with product launches and seasonal campaigns. Successfully led and optimized Meta and Google Ads campaigns for seasonal collections (e.g. Christmas), achieving a ROAS of 10x within budget.
Senior Digital Marketing Specialist at Fitness First Middle East
February 29, 2024 - July 9, 2025Developed and executed multi-channel paid marketing campaigns, increasing website traffic and conversions. Managed a digital ad budget of $40,000, optimizing campaigns across Google Ads and Meta to achieve an average ROAS of 6x. Implemented SEO strategies, leading to a 10% growth in organic traffic and improving keyword rankings to the top 1-2 positions on Google. Led a team of 5 marketers, enhancing campaign efficiency and improving overall team productivity. Planned and managed B2C campaigns across SEO, PPC, social media, and email marketing channels. Supported Google App & Apple search ad campaigns specifically in driving app installs and engagement. Conducted A/B testing and analyzed ad performance to improve ROI. Led the development of CRO strategies optimizing the customer journey from landing page to checkout and beyond.
SEO & SMM Specialist at One World Rental Global Event Technology
March 31, 2022 - July 9, 2025Conducted keyword research and optimized website content. Improved technical SEO including site speed, schema markup, and mobile friendliness. Executed link-building and outreach strategies. Used Google Analytics & GA4 to measure SEO performance. Launched and optimized paid ads on Meta, LinkedIn, and other platforms. Managed both B2B and B2C campaigns across multiple international markets, including Middle East, North America, UK, Australia, and Netherlands.
Digital Marketing Executive at Flex Group of Companies | Eve Medical Center L.L.C.
December 31, 2020 - July 9, 2025Developed strategies across SEO, PPC, social media, and email marketing. Created and scheduled engaging content across Facebook, Instagram, LinkedIn, and other platforms. Prepared reports on traffic, conversions, and campaign ROI. Created and managed email campaigns for customer engagement and retention. Optimized email automation, segmentation, and A/B testing.
Education
Bachelor of Science at University of Punjab
April 1, 2014 - January 31, 2018Bachelor of Science at University of Punjab
April 1, 2014 - January 31, 2018Bachelor of Science at University of Punjab
April 1, 2014 - January 31, 2018Bachelor of Science at University of Punjab - Pakistan
April 1, 2014 - January 31, 2018Bachelor of Science at University of Punjab
April 1, 2014 - January 31, 2018Qualifications
Fundamentals of Digital Marketing - Google Certification
January 1, 2023 - December 31, 2023Local & International Ecommerce - iskills.pk
January 1, 2023 - December 31, 2023SEO, Blogging & Affiliate Marketing - iskills.pk
January 1, 2023 - December 31, 2023Search Engine Optimization - Corvit.com
January 1, 2023 - December 31, 2023Social Media Marketing: ROI - LinkedIn Learning
January 1, 2023 - December 31, 2023META Marketing Analytics - Coursera
January 1, 2023 - December 31, 2023Google Ads Essential Training - Head of Content Strategy, Learning
January 1, 2023 - December 31, 2023Fundamentals of Digital Marketing - Google Certification
January 1, 2020 - December 31, 2020Local & International Ecommerce - iskills.pk
January 1, 2020 - December 31, 2020SEO, Blogging & Affiliate Marketing - iskills.pk
January 1, 2020 - December 31, 2020Search Engine Optimization - Corvit.com
January 1, 2020 - December 31, 2020Social Media Marketing: ROI - LinkedIn Learning
January 1, 2021 - December 31, 2021META Marketing Analytics - Coursera
January 1, 2021 - December 31, 2021Google Ads Essential Training - Head of Content Strategy, Learning
January 1, 2021 - December 31, 2021Industry Experience
Travel & Hospitality, Retail, Healthcare, Media & Entertainment, Consumer Goods, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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