Hi, I'm Sofia Longo, a Digital Marketing Specialist with over 4 years of experience working in dynamic and innovative companies across IT, pharmaceutical, and financial sectors. I specialize in developing multichannel digital strategies, managing performance-driven campaigns, and boosting brand visibility online. I thrive when handling complex projects and have a keen eye for data analysis and cross-functional team collaboration. I’m passionate about creating engaging content and driving results through online and offline marketing strategies. I enjoy collaborating with agencies, clients, and stakeholders to optimize performance and constantly improve marketing outcomes. Let’s connect and explore how we can achieve great marketing success together!

Hi, I'm Sofia Longo, a Digital Marketing Specialist with over 4 years of experience working in dynamic and innovative companies across IT, pharmaceutical, and financial sectors. I specialize in developing multichannel digital strategies, managing performance-driven campaigns, and boosting brand visibility online. I thrive when handling complex projects and have a keen eye for data analysis and cross-functional team collaboration. I’m passionate about creating engaging content and driving results through online and offline marketing strategies. I enjoy collaborating with agencies, clients, and stakeholders to optimize performance and constantly improve marketing outcomes. Let’s connect and explore how we can achieve great marketing success together!

Available to hire

Hi, I’m Sofia Longo, a Digital Marketing Specialist with over 4 years of experience working in dynamic and innovative companies across IT, pharmaceutical, and financial sectors. I specialize in developing multichannel digital strategies, managing performance-driven campaigns, and boosting brand visibility online. I thrive when handling complex projects and have a keen eye for data analysis and cross-functional team collaboration.

I’m passionate about creating engaging content and driving results through online and offline marketing strategies. I enjoy collaborating with agencies, clients, and stakeholders to optimize performance and constantly improve marketing outcomes. Let’s connect and explore how we can achieve great marketing success together!

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Italian
Fluent
English
Intermediate
Spanish; Castilian
Intermediate

Work Experience

Digital Marketing Specialist at Wealthype S.p.a.
January 31, 2025 - July 9, 2025
I developed and managed online and offline marketing strategies, consistently monitoring performance and optimizing KPIs. Designed, implemented, and analyzed email marketing campaigns to enhance engagement and conversation rates (newsletter/DEM). Executed and analyzed social media advertising campaigns across various platforms to drive engagement and conversion rates. Handled CRM and SEM activities (SEO/SEA), focusing on data analysis and continuous improvement of results. Collaborated closely with agencies and managed client and stakeholder relationships to ensure the effectiveness of all initiatives.
Digital Marketing Specialist at Coree S.r.l.
December 31, 2021 - July 9, 2025
Managed social media channels and created engaging content while developing and implementing online and offline marketing strategies with continuous performance monitoring. Conducted CRM activities including reporting and KPI analysis. Led influencer marketing initiatives to strengthen brand presence. Researched, organized and managed company’s participation in industry-relevant events and trade fairs, including handling applications, requirements, graphic materials, and relationships with clients, suppliers, and investors. Oversaw marketing budget management and collaborated closely with agencies and clients to ensure campaign and project success.

Education

Master of Science at Università Cattolica del Sacro Cuore - Milano
January 1, 2019 - December 31, 2021
Bachelor degree at Alma Mater Studiorum - Università di Bologna
January 1, 2016 - December 31, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Life Sciences, Financial Services