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Hi, I'm Alexandra Figueroa Fernandez, a Bachelor of Communications with a passion for digital advertising. I've had the opportunity to work across various sectors like education, retail, tourism, entertainment, and e-commerce, helping brands grow with creative and data-driven digital strategies. I'm proactive, creative, and results-oriented, always aiming to deliver the best outcomes for my clients and teams. Over the years, I’ve managed over a million dollars in advertising campaigns and developed expertise in media planning, web management, email marketing, and content creation. I'm committed to continuous learning and enjoy collaborating closely with clients and suppliers to optimize campaigns and deliver measurable results.…Hi, I'm Alexandra Figueroa Fernandez, a Bachelor of Communications with a passion for digital advertising. I've had the opportunity to work across various sectors like education, retail, tourism, entertainment, and e-commerce, helping brands grow with creative and data-driven digital strategies. I'm proactive, creative, and results-oriented, always aiming to deliver the best outcomes for my clients and teams. Over the years, I’ve managed over a million dollars in advertising campaigns and developed expertise in media planning, web management, email marketing, and content creation. I'm committed to continuous learning and enjoy collaborating closely with clients and suppliers to optimize campaigns and deliver measurable results.

Alexandra Figueroa Fernandez

Digital Marketer, Marketing Strategist, Performance Marketer, +2

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Hi, I'm Alexandra Figueroa Fernandez, a Bachelor of Communications with a passion for digital advertising. I've had the opportunity to work across various sectors like education, retail, tourism, entertainment, and e-commerce, helping brands grow with creative and data-driven digital strategies. I'm proactive, creative, and results-oriented, always aiming to deliver the best outcomes for my clients and teams. Over the years, I’ve managed over a million dollars in advertising campaigns and developed expertise in media planning, web management, email marketing, and content creation. I'm committed to continuous learning and enjoy collaborating closely with clients and suppliers to optimize campaigns and deliver measurable results.…Hi, I'm Alexandra Figueroa Fernandez, a Bachelor of Communications with a passion for digital advertising. I've had the opportunity to work across various sectors like education, retail, tourism, entertainment, and e-commerce, helping brands grow with creative and data-driven digital strategies. I'm proactive, creative, and results-oriented, always aiming to deliver the best outcomes for my clients and teams. Over the years, I’ve managed over a million dollars in advertising campaigns and developed expertise in media planning, web management, email marketing, and content creation. I'm committed to continuous learning and enjoy collaborating closely with clients and suppliers to optimize campaigns and deliver measurable results.

Available to hire

Hi, I’m Alexandra Figueroa Fernandez, a Bachelor of Communications with a passion for digital advertising. I’ve had the opportunity to work across various sectors like education, retail, tourism, entertainment, and e-commerce, helping brands grow with creative and data-driven digital strategies. I’m proactive, creative, and results-oriented, always aiming to deliver the best outcomes for my clients and teams.

Over the years, I’ve managed over a million dollars in advertising campaigns and developed expertise in media planning, web management, email marketing, and content creation. I’m committed to continuous learning and enjoy collaborating closely with clients and suppliers to optimize campaigns and deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Spanish; Castilian

Fluent

Work Experience

Media planner 360° at IPG MEDIABRANDS - INITIATIVE

May 31, 2023 - July 9, 2025

Direct coordination with regional-level clients and suppliers. Advising on the benefits of various advertising products to achieve set goals. Efficient and prompt response to clients with the aim of maintaining positive service. Development of digital plans focused on tactical campaigns, creation of guidelines and digital strategies, and daily coordination with the client.

Digital Advisor at ATTACH MEDIA

December 31, 2021 - July 9, 2025

Monthly planning of digital strategies, creation of reports through Analytics and Data Studio. Coordination with the client and external suppliers. Identifying improvement opportunities during campaign execution and creation of proposals to enhance brand awareness and performance.

Media Analyst at DIGITAL MIX

December 31, 2020 - July 9, 2025

Digital planning based on the performance of strategies and tactical actions. Coordinate and supervise the development of ads for campaigns. Tracking and seeking improvement points to optimize campaign results.

Digital Media Coordinator at MEDIA MARKETING LAB

April 30, 2024 - July 9, 2025

Development and supervision of the digital strategy (E-commerce). Constant coordination with the internal team and clients regarding findings and improvement options. Optimization of Conversion Funnels and analysis of digital metrics at all levels of objectives.

Freelancer Digital Marketer

April 1, 2024 - Present

Creating, implementing and optimizing digital platforms including Meta Ads, Tiktok Ads, Google Ads, and more. Search Engine Optimization for landing pages using Search Console and Page Speed Insights. Digital strategy, web optimization, and content creation.

Digital Marketing Executive at HISPANO CITY

November 30, 2020 - July 9, 2025

Design and video creation using Canva, Illustrator and Photoshop. Web management and design with Shopify and WordPress. Media buying and content strategy for platforms like TikTok, LinkedIn, and Pinterest. Executing email marketing campaigns with Mailchimp and workflow automation using Zapier.

Digital Media Coordinator at MEDIA MARKETING LAB

April 30, 2024 - July 9, 2025

Developed and supervised digital strategies focused on e-commerce. Maintained continuous coordination with internal teams and clients to share findings and propose improvement options. Optimized conversion funnels and analyzed digital metrics across all levels of campaign objectives.

Media Planner 360° at IPG MEDIABRANDS - INITIATIVE

May 31, 2023 - July 9, 2025

Direct coordination with regional clients and suppliers. Advised on benefits of different advertising products to meet goals. Maintained efficient client communication for excellent service. Developed digital plans and strategies for tactical campaigns with daily coordination with clients.

Digital Advisor at ATTACH MEDIA

December 31, 2021 - July 9, 2025

Monthly planning of digital strategies, creation of reports using Analytics and Data Studio. Coordinated with clients and external suppliers, identified improvement opportunities during campaign execution, and created proposals to enhance brand awareness and performance.

Media Analyst at DIGITAL MIX

December 31, 2020 - July 9, 2025

Planned digital campaigns based on strategy performance and tactical actions. Coordinated and supervised ad development for campaigns. Tracked progress and identified optimization points for better campaign results.

Digital Marketing Executive at HISPANO CITY

November 30, 2020 - July 9, 2025

Managed digital marketing activities, including email marketing, media buying, content strategy, and design using Canva, Illustrator, and Photoshop. Used platforms such as Shopify and WordPress for web management and design.

Freelancer Digital Marketer

April 1, 2024 - Present

Created and optimized digital strategies, web optimization, and content creation across various platforms including Meta Ads, TikTok Ads, and Google Ads. Performed SEO optimization on landing pages using analytics tools like Search Console and Page Speed Insights.