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Hi, I’m Imche! I see myself as a passionate and versatile marketing specialist with a strong background in brand activation, digital marketing, content creation, and retail operations. With hands-on experience across the sports, fashion, lifestyle, and wine sectors (including brands like Salomon and private label wines). I’ve led campaigns from concept to execution - delivering smart, results-driven strategies that boost visibility, sales, and brand connection. What sets me apart? I thrive in fast-paced environments, work independently with confidence, and build strong relationships, whether it’s with internal teams, retail partners, or influencers. I’ve worn many hats across marketing, sales, events, and communication, which gives me a 360° understanding of how to activate a brand across channels. I bring sharp intuition, a practical mindset, and a genuine love for turning strategy into action - whether it’s developing content calendars, localizing global campaigns, or creating standout retail moments. Ready to bring energy, structure, and impact to your next project! :)…Hi, I’m Imche! I see myself as a passionate and versatile marketing specialist with a strong background in brand activation, digital marketing, content creation, and retail operations. With hands-on experience across the sports, fashion, lifestyle, and wine sectors (including brands like Salomon and private label wines). I’ve led campaigns from concept to execution - delivering smart, results-driven strategies that boost visibility, sales, and brand connection. What sets me apart? I thrive in fast-paced environments, work independently with confidence, and build strong relationships, whether it’s with internal teams, retail partners, or influencers. I’ve worn many hats across marketing, sales, events, and communication, which gives me a 360° understanding of how to activate a brand across channels. I bring sharp intuition, a practical mindset, and a genuine love for turning strategy into action - whether it’s developing content calendars, localizing global campaigns, or creating standout retail moments. Ready to bring energy, structure, and impact to your next project! :)

Imche Augustyn

Marketer, Brand Strategist, Marketing Strategist, +2

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Hi, I’m Imche! I see myself as a passionate and versatile marketing specialist with a strong background in brand activation, digital marketing, content creation, and retail operations. With hands-on experience across the sports, fashion, lifestyle, and wine sectors (including brands like Salomon and private label wines). I’ve led campaigns from concept to execution - delivering smart, results-driven strategies that boost visibility, sales, and brand connection. What sets me apart? I thrive in fast-paced environments, work independently with confidence, and build strong relationships, whether it’s with internal teams, retail partners, or influencers. I’ve worn many hats across marketing, sales, events, and communication, which gives me a 360° understanding of how to activate a brand across channels. I bring sharp intuition, a practical mindset, and a genuine love for turning strategy into action - whether it’s developing content calendars, localizing global campaigns, or creating standout retail moments. Ready to bring energy, structure, and impact to your next project! :)…Hi, I’m Imche! I see myself as a passionate and versatile marketing specialist with a strong background in brand activation, digital marketing, content creation, and retail operations. With hands-on experience across the sports, fashion, lifestyle, and wine sectors (including brands like Salomon and private label wines). I’ve led campaigns from concept to execution - delivering smart, results-driven strategies that boost visibility, sales, and brand connection. What sets me apart? I thrive in fast-paced environments, work independently with confidence, and build strong relationships, whether it’s with internal teams, retail partners, or influencers. I’ve worn many hats across marketing, sales, events, and communication, which gives me a 360° understanding of how to activate a brand across channels. I bring sharp intuition, a practical mindset, and a genuine love for turning strategy into action - whether it’s developing content calendars, localizing global campaigns, or creating standout retail moments. Ready to bring energy, structure, and impact to your next project! :)

Available to hire

Amsterdam, Amsterdam-Centrum, Ne...

Hi, I’m Imche!

I see myself as a passionate and versatile marketing specialist with a strong background in brand activation, digital marketing, content creation, and retail operations.
With hands-on experience across the sports, fashion, lifestyle, and wine sectors (including brands like Salomon and private label wines). I’ve led campaigns from concept to execution - delivering smart, results-driven strategies that boost visibility, sales, and brand connection.

What sets me apart?
I thrive in fast-paced environments, work independently with confidence, and build strong relationships, whether it’s with internal teams, retail partners, or influencers. I’ve worn many hats across marketing, sales, events, and communication, which gives me a 360° understanding of how to activate a brand across channels.

I bring sharp intuition, a practical mindset, and a genuine love for turning strategy into action - whether it’s developing content calendars, localizing global campaigns, or creating standout retail moments.

Ready to bring energy, structure, and impact to your next project! :)

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Afrikaans

Fluent

Dutch

Intermediate

Work Experience

Marketing Specialist – Brand Communication & Retail Activation at Amer Sports - Salomon | Netherlands

December 31, 2023 - July 9, 2025

Managed end-to-end retail marketing campaign execution, ensuring on-brand delivery across digital, retail, and in-store channels. Analyzed sales and consumer data to develop seasonal retail activation plans, driving growth for key retail partners. Led planning and production of immersive event activations and product storytelling experiences to increase shopper engagement. Created cross-channel campaigns integrating in-store POS, digital promotion, ambassador engagement, and retailer co-op marketing. Oversaw vendors and production partners to execute visual merchandising, showroom setups, branded displays, and retail space rollouts.

International Marketing & Business Development Manager at Zidela Wines | South Africa

December 31, 2021 - July 9, 2025

Conducted market research, sales analysis, and competitor mapping for new product launches and category growth strategies. Developed and implemented tailored retail launch strategies, marketing toolkits, and promotional plans for global retail chains in 15+ markets (Europe, USA, Russia). Built and maintained strategic relationships with distributors, buyers, retailers, and supply partners, negotiating pricing, shelf placement, and promotional support to maximize sales. Led B2B sales pitches, crafted brand presentations, and closed high-value contracts, securing multi-SKU listings with major retailers. Coordinated production and delivery of branded packaging, POS materials, promotional assets, and trade marketing collateral. Organized and executed in-store promotions, retailer activations, VIP client events, and trade fair participation. Managed annual marketing budgets and production timelines ensuring cost-efficiency and ROI. Monitored campaign performance, reporting actionable insigh

Junior Marketing and Business Support at Zidela Wines | South Africa

December 31, 2014 - July 9, 2025

Built and maintained strategic relationships with B2B partners across international markets, increasing client retention and brand loyalty. Managed trade fair participation, coordinating logistics and representing the brand at global industry events. Developed marketing collateral and client proposals tailored to specific market needs and local preferences. Oversaw budget tracking and logistics planning for international travel and hospitality engagements.