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I'm an ambitious marketing professional with six years of experience in Australian agency and in-house roles, delivering integrated offline and online campaigns across the wine, banking, and finance sectors. Recently relocated to Amsterdam, I'm eager to apply my digital marketing expertise to the Dutch market while learning and adapting to its unique dynamics. I bring a proven track record in driving brand growth and incremental sales through data-driven strategy, marketing planning, e-commerce, and team leadership. Passionate about solving brand challenges, I enjoy blending channels and platforms to create impactful campaigns that meet business objectives. With a strong interest in market research and consumer insights, I stay up to date with trends and innovations through ongoing learning and reading, ensuring the brands I work with remain forward-thinking.…I'm an ambitious marketing professional with six years of experience in Australian agency and in-house roles, delivering integrated offline and online campaigns across the wine, banking, and finance sectors. Recently relocated to Amsterdam, I'm eager to apply my digital marketing expertise to the Dutch market while learning and adapting to its unique dynamics. I bring a proven track record in driving brand growth and incremental sales through data-driven strategy, marketing planning, e-commerce, and team leadership. Passionate about solving brand challenges, I enjoy blending channels and platforms to create impactful campaigns that meet business objectives. With a strong interest in market research and consumer insights, I stay up to date with trends and innovations through ongoing learning and reading, ensuring the brands I work with remain forward-thinking.

Martin Muller

Digital Marketer, Marketing Strategist, Performance Marketer, +3

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I'm an ambitious marketing professional with six years of experience in Australian agency and in-house roles, delivering integrated offline and online campaigns across the wine, banking, and finance sectors. Recently relocated to Amsterdam, I'm eager to apply my digital marketing expertise to the Dutch market while learning and adapting to its unique dynamics. I bring a proven track record in driving brand growth and incremental sales through data-driven strategy, marketing planning, e-commerce, and team leadership. Passionate about solving brand challenges, I enjoy blending channels and platforms to create impactful campaigns that meet business objectives. With a strong interest in market research and consumer insights, I stay up to date with trends and innovations through ongoing learning and reading, ensuring the brands I work with remain forward-thinking.…I'm an ambitious marketing professional with six years of experience in Australian agency and in-house roles, delivering integrated offline and online campaigns across the wine, banking, and finance sectors. Recently relocated to Amsterdam, I'm eager to apply my digital marketing expertise to the Dutch market while learning and adapting to its unique dynamics. I bring a proven track record in driving brand growth and incremental sales through data-driven strategy, marketing planning, e-commerce, and team leadership. Passionate about solving brand challenges, I enjoy blending channels and platforms to create impactful campaigns that meet business objectives. With a strong interest in market research and consumer insights, I stay up to date with trends and innovations through ongoing learning and reading, ensuring the brands I work with remain forward-thinking.

Available to hire

I’m an ambitious marketing professional with six years of experience in Australian agency and in-house roles, delivering integrated offline and online campaigns across the wine, banking, and finance sectors. Recently relocated to Amsterdam, I’m eager to apply my digital marketing expertise to the Dutch market while learning and adapting to its unique dynamics.

I bring a proven track record in driving brand growth and incremental sales through data-driven strategy, marketing planning, e-commerce, and team leadership. Passionate about solving brand challenges, I enjoy blending channels and platforms to create impactful campaigns that meet business objectives. With a strong interest in market research and consumer insights, I stay up to date with trends and innovations through ongoing learning and reading, ensuring the brands I work with remain forward-thinking.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Microsoft Excel

Intermediate

Amazon Web Services

Intermediate

Language

English

Fluent

Work Experience

Digital Media Marketer at Treasury Wine Estates

February 1, 2025 - June 30, 2025

Global wine company that manages vineyards, produces and markets a diverse portfolio of premium wines, and distributes them worldwide. • Managed end-to-end campaign delivery for multiple Treasury Wine Estates brands, from brief to post-campaign reporting. • Planned and executed integrated media campaigns in the alcohol industry across social (Meta and TikTok), search (Google Ads), Youtube, programmatic native and display, digital OOH, audio, retail media channels. • Conducted consumer research to shape quarterly and annual strategies for global leading brands including Penfolds and 19 Crimes. • Translated data insights into actionable strategies using Google Analytics, Looker Studio, and Power BI. • Built media plans and managed content workflows to ensure timely and effective campaign execution. • Drove e-commerce sales for Penfolds through multi-channel performance marketing including search, social, programmatic and affiliate marketing. • Led incrementality testing to optimise spend efficiency and maximise profitability across brand portfolios. • Managed end-to-end affiliate program rollout for Penfolds, including RFP, onboarding and ongoing performance management. • Supported martech operations including Meta CAPI, Google Enhanced Conversions and system integrations including CDPs, DSPs, pixel tracking, viewability and analytics tools.

Biddable Manager at Mindshare Australia

February 1, 2023 - January 31, 2024

Managed an annual $4M paid social budget for National Australia Bank products across Meta, TikTok, Snapchat, LinkedIn, and Pinterest. Executed paid search marketing campaigns across Google Ads aiming for awareness and conversions. Tested new features and strategies for market leadership in innovation. Responsible for end-to-end campaign management, from insights to reporting. Managed two media coordinators, providing training and guidance.

Associate Biddable Manager at Mindshare Australia

January 2, 2022 - January 31, 2023

• Planning web conversion, lead generation, consideration and awareness campaigns. Presenting results and optimizations in weekly client meetings, while keeping them updated on innovation opportunities and trends within the evolving media landscape. • Experience in audience planning, custom event creation, tag management, AB tests, and brand lift studies. • Managing coordinators' progress and providing performance feedback.

Biddable Executive at Mindshare Australia

February 1, 2021 - January 1, 2022

Handled social and programmatic campaign trafficking, implementation, monitoring, and client presentations for National Australia Bank products.

Coordinator - GroupM Graduate Program at Mindshare Australia

February 1, 2020 - January 30, 2021

Generated competitive reports for creative recommendations, involved in television and out-of-home buying, tracked programmatic performance and reported weekly to clients.

Loyalty and Promotions Officer at Mazda Australia

October 1, 2018 - January 31, 2020

Identified repeat customers and developed loyalty offers via email and phone. Assisted with organizing and judging competitions on the Mazda Facebook page.