Influencer Impact Report: Turning Campaign Data into Brand Authority

Project at a Glance

Data-led industry report built around 17K+ influencer campaigns, used to position the brand as a
thought leader and re-engage key partners.

Client

SaaS | Freelance | 2025

The Challenge

The client wanted to strengthen its credibility within the influencer marketing space and start
using its proprietary data to lead the conversation, something competitors were already doing
regularly. They’d never published an internal data report before and needed help identifying a
compelling angle that aligned with their positioning and resonated with media and partners.

Method

I began with a competitor content audit to identify what others were publishing and where the
whitespace was. One gap stood out: very few reports focused on the efficiency of working with
smaller creators; an area where my client had deep insight and a clear value proposition.

I analysed a large number of campaign records to surface meaningful benchmarks and trends.
AI tools were used to help build the initial structure of the report and an accompanying press
release. Once the direction was signed off, I brought in a freelance copywriter to refine the final
draft and tone. I also coordinated with a designer to produce supporting visuals that helped
simplify and spotlight the key takeaways.

Key Deliverables

● A branded industry report grounded in proprietary campaign data
● A media-ready press release to support outreach and distribution
● Coordination with freelance contributors (copy + design)

Results

The report secured 10 media features and was used by the client’s sales teams to re-engage
dormant brand contacts. The client now plans to make this a recurring campaign, having seen
the impact of turning internal data into external storytelling.