I'm a Paid Media Specialist with experience managing budgets of up to €100K/month across Meta (Facebook & Instagram), Google Ads, and LinkedIn. I’ve worked with +100 clients in Europe, the USA, and Canada—covering both B2B and B2C sectors including e-commerce, aesthetic clinics, legal and tax firms, local businesses, therapists, B2B industrial machinery and more. I previously worked on behalf of Google, advising top UK media agencies on best practices and performance strategies. My focus is on building high-performing ad funnels, attracting qualified leads, and improving ROAS month over month through testing, data analysis, and a deep understanding of client needs. Let’s connect if you're looking for someone experienced, reliable, and results-oriented to manage or improve your paid media campaigns.…

Monica Vazquez

5.0 (2 reviews)

I'm a Paid Media Specialist with experience managing budgets of up to €100K/month across Meta (Facebook & Instagram), Google Ads, and LinkedIn. I’ve worked with +100 clients in Europe, the USA, and Canada—covering both B2B and B2C sectors including e-commerce, aesthetic clinics, legal and tax firms, local businesses, therapists, B2B industrial machinery and more. I previously worked on behalf of Google, advising top UK media agencies on best practices and performance strategies. My focus is on building high-performing ad funnels, attracting qualified leads, and improving ROAS month over month through testing, data analysis, and a deep understanding of client needs. Let’s connect if you're looking for someone experienced, reliable, and results-oriented to manage or improve your paid media campaigns.…

Available to hire

I’m a Paid Media Specialist with experience managing budgets of up to €100K/month across Meta (Facebook & Instagram), Google Ads, and LinkedIn. I’ve worked with +100 clients in Europe, the USA, and Canada—covering both B2B and B2C sectors including e-commerce, aesthetic clinics, legal and tax firms, local businesses, therapists, B2B industrial machinery and more.

I previously worked on behalf of Google, advising top UK media agencies on best practices and performance strategies.

My focus is on building high-performing ad funnels, attracting qualified leads, and improving ROAS month over month through testing, data analysis, and a deep understanding of client needs.

Let’s connect if you’re looking for someone experienced, reliable, and results-oriented to manage or improve your paid media campaigns.

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Language

Spanish; Castilian
Fluent
English
Fluent
Catalan; Valencian
Fluent
Italian
Intermediate

Work Experience

Freelance Marketing Consultant
January 1, 2019 - Present
Managed Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads for lead generation and e-commerce clients, with monthly budgets of up to 70K. Paid Media Manager for 6 international marketing agencies such as ClickMage, Tic Tag and Beyond The Big. Developed 360° marketing strategies including paid media, CRM, e-mail marketing, social media, media, events, partnerships, rebranding, and more, coordinating a team of 6 people. Social Media Manager for clients in crypto, health, touristic & startup sectors.
Senior Google Ads Account Manager at Teleperformance, on behalf of Google
January 1, 2024 - July 9, 2025
Managed +500 Google Ads accounts in Search, Display, Demand Gen, Performance Max, Shopping, Apps and YouTube Campaigns. Supported several companies, PYMES and Agencies in Spain and the UK developing their online marketing strategy. Used Google Analytics 4, Google Merchant Center & Google Tag Manager. Awarded Top Performer in the Spanish market among 60+ consultants. Promoted to Pod-Lead, coordinating and training a team of 5 consultants. Consultant for Top Agencies in the UK providing weekly strategic support.
Senior Marketing Manager at ECIJA, Top 10 International Law Firms in Spain
January 1, 2023 - July 9, 2025
Developed and implemented a 360º marketing strategy based on data. Managed CRM to send email marketing campaigns and automation. Improved online presence through Social Media strategy including organic and paid media (Twitter Ads, LinkedIn Ads & Google Ads). Developed cross-selling plans to increase sales. Led and coordinated 12 teams to run marketing projects for clients and media, shared by main Spanish media. Led 2 international law groups to acquire new clients through partnerships. Ran webinars and organised events. Managed ECIJA's Google My Business profile to improve positioning and launched a review campaign.
Communications Assistant at Llorente y Cuenca, Top 3 Communications Agency in Spain
January 1, 2020 - July 9, 2025
Organised a Netflix event to present a new movie. Developed brand storytelling for the 5* hotel Dolce Sitges. Developed medium-term communications plan for Getaround. Worked with clients such as Singapore Airlines, Panasonic, WeWork, Sagardi & Sercotel.
Communications Assistant at The Council of Europe, Strasbourg
December 31, 2018 - July 9, 2025
Developed communications plan for launching the European Convention of Human Rights (ECHR) Impact Project on social media and promoted the website. Managed Instagram, Facebook, Twitter, and Vimeo content to increase outreach. Assisted Parliamentary sessions writing press releases in English. Contacted journalists and prepared reports for press conferences.

Education

Postgraduate in E-commerce at ESIC Business School, Spain
January 1, 2021 - December 31, 2021
Master's at University of London, UK
January 1, 2018 - December 31, 2019
Bachelor's at University of Barcelona & Bologna, Spain & Italy
January 1, 2012 - December 31, 2017

Qualifications

Executive Program in Marketing Analytics at ESADE Business School
January 1, 2021 - December 31, 2022

Industry Experience

Healthcare, Travel & Hospitality, Financial Services, Energy & Utilities, Education, Agriculture & Mining, Media & Entertainment, Non-Profit Organization, Retail, Software & Internet, Real Estate & Construction, Professional Services, Transportation & Logistics, Computers & Electronics, Telecommunications, Consumer Goods, Manufacturing