Monica Vazquez

Available to hire

I'm a Paid Media Specialist with experience managing budgets of up to €100K/month across Meta (Facebook & Instagram), Google Ads, and LinkedIn.

About

I’m a Paid Media Specialist with experience managing budgets of up to €100K/month across Meta (Facebook & Instagram), Google Ads, and LinkedIn. I’ve worked with +100 clients in Europe, the USA, and Canada—covering both B2B and B2C sectors including e-commerce, aesthetic clinics, legal and tax firms, local businesses, therapists, B2B industrial machinery and more.

I previously worked on behalf of Google, advising top UK media agencies on best practices and performance strategies.

My focus is on building high-performing ad funnels, attracting qualified leads, and improving ROAS month over month through testing, data analysis, and a deep understanding of client needs.

Let’s connect if you’re looking for someone experienced, reliable, and results-oriented to manage or improve your paid media campaigns.

Languages

  • Spanish; CastilianFluent
  • EnglishFluent
  • Catalan; ValencianFluent
  • ItalianIntermediate

Industry experience

  • Healthcare
  • Travel & Hospitality
  • Financial Services
  • Energy & Utilities
  • Education
  • Agriculture & Mining
  • Media & Entertainment
  • Non-Profit Organization
  • Retail
  • Software & Internet
  • Real Estate & Construction
  • Professional Services
  • Transportation & Logistics
  • Computers & Electronics
  • Telecommunications
  • Consumer Goods
  • Manufacturing

More experts in Barcelona, Spain

Projects · 3

SUCCESS STORIES - LEAD GENERATION CAMPAIGNS

More success stories: https://www.twine.net/signin successstories paidmedia paidmediaexpert paidmediafreelancer googleads metaads facebookads instagramads marketingspecialist ppc

  • Digital Marketer
  • Growth Marketer
  • Marketer
  • +5

Work experience· 5 roles

Senior Google Ads Account Manager · Teleperformance, on behalf of GoogleJan 2024 – Jul 2025 · 1 yr 7 mos

Managed +500 Google Ads accounts in Search, Display, Demand Gen, Performance Max, Shopping, Apps and YouTube Campaigns. Supported several companies, PYMES and Agencies in Spain and the UK developing their online marketing strategy. Used Google Analytics 4, Google Merchant Center & Google Tag Manager. Awarded Top Performer in the Spanish market among 60+ consultants. Promoted to Pod-Lead, coordinating and training a team of 5 consultants. Consultant for Top Agencies in the UK providing weekly strategic support.

Senior Marketing Manager · ECIJA, Top 10 International Law Firms in SpainJan 2023 – Jul 2025 · 2 yrs 7 mos

Developed and implemented a 360º marketing strategy based on data. Managed CRM to send email marketing campaigns and automation. Improved online presence through Social Media strategy including organic and paid media (Twitter Ads, LinkedIn Ads & Google Ads). Developed cross-selling plans to increase sales. Led and coordinated 12 teams to run marketing projects for clients and media, shared by main Spanish media. Led 2 international law groups to acquire new clients through partnerships. Ran webinars and organised events. Managed ECIJA's Google My Business profile to improve positioning and launched a review campaign.

Communications Assistant · Llorente y Cuenca, Top 3 Communications Agency in SpainJan 2020 – Jul 2025 · 5 yrs 7 mos

Organised a Netflix event to present a new movie. Developed brand storytelling for the 5* hotel Dolce Sitges. Developed medium-term communications plan for Getaround. Worked with clients such as Singapore Airlines, Panasonic, WeWork, Sagardi & Sercotel.

Freelance Marketing ConsultantJan 2019 – Present · 7 yrs 11 mos
Communications Assistant · The Council of Europe, StrasbourgDec 2018 – Jul 2025 · 6 yrs 8 mos

Education

Postgraduate in E-commerce · ESIC Business School, Spain2021
Master's · University of London, UK2018 – 2019
Bachelor's · University of Barcelona & Bologna, Spain & Italy2012 – 2017

Certifications and awards

Executive Program in Marketing Analytics at ESADE Business School2021 – 2022

Testimonials · 5.0 from 2 reviews

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