Available to hire
I am Giuseppe Mauro, a digital marketing professional with a passion for combining strategy, creativity, and data to help brands stand out and grow. Over the years, I have gained hands-on experience with SEO, SEM, advertising, and content marketing, always focusing on lead generation and performance analysis because I believe data-driven decisions are key to real growth.
When I’m not diving into analytics and crafting marketing plans, you might find me behind the camera at concerts or hitting the gym. I value a balanced approach to work and personal interests, always aiming to bring fresh ideas and energy to every project I undertake.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Italian
Fluent
English
Advanced
French
Intermediate
Work Experience
Digital Marketing Specialist at Unoenergy Spa
July 15, 2021 - PresentSet-up, optimization, and reporting of Google Ads Search & Display campaigns. SEO optimization of on-page and off-page factors for search engines, toxic backlink monitoring via SemRush and Google Search Console. Social media marketing campaigns on Facebook, Instagram, and Linkedin aimed at lead generation and acquiring new clients.
Digital Marketing & Communication Specialist at Kaleyra Spa
July 6, 2021 - July 9, 2025Set-up, optimization, and reporting of Google Ads campaigns. Managed Facebook campaigns for Kaleyra and National Geographic. SEO on-page & off-page optimization and toxic backlink monitoring using SemRush and Google Search Console. Created HTML email templates, campaign sending, delivery and reporting using ContactLab and MailChimp. Implemented and managed workflows via HubSpot for lead nurturing and acquisition.
Digital Marketing & Communication Specialist at Kaleyra Spa
July 1, 2021 - July 9, 2025Setup, optimization, and reporting of Google Ads campaigns for various brands. Manage social campaigns. On-page and off-page SEO optimization including toxic backlink analysis using SEMRush and Google Search Console. Direct Email Marketing: create HTML templates, send newsletters, reporting using ContactLab and MailChimp. Marketing Automation: manage WorkFlows via HubSpot for lead nurturing and acquisition.
Digital Marketing Specialist at Unoenergy Spa
July 1, 2021 - PresentManaging publication of advertising campaigns aimed at brand development on major search engines. Improve website positioning through SEO and SEM strategies. Support planning of digital advertising campaigns in terms of content, timing, and budget. Collaborate with Social Media Manager on advertising via Facebook, Instagram, TikTok, LinkedIn and YouTube. Write blog articles and web content optimized for search engines. Upload textual, photographic, and video content on websites, WordPress and e-commerce portals. Monitor brand digital channels analyzing KPIs, sentiment, comments, and reviews. Develop marketing and communication plans targeting customer acquisition, loyalty, and sales growth.
Digital Marketing & Communication Specialist at Kaleyra Spa
July 1, 2021 - July 9, 2025Set-up, optimization, and reporting of Google Ads campaigns for multiple brands. Managed social campaigns and SEO on-page and off-page factors, including toxic backlink monitoring using SEMRush and Google Search Console for various clients. Created HTML newsletter templates and managed email campaigns through ContactLab and MailChimp. Implemented and managed marketing automation workflows via HubSpot for lead nurturing and acquisition. Coordinated with advertising agencies and external suppliers for campaign execution. Analyzed campaign effectiveness and strategized marketing efforts for brand awareness, sales growth, and customer loyalty.
Digital Marketing Specialist at Unoenergy Spa
July 1, 2021 - PresentResponsible for publishing advertising campaigns aimed at brand development on major search engines. Improved website positioning through SEO and SEM strategy implementation. Supported advertising campaign planning on digital platforms, including content, timing, and budget. Collaborated with social media manager for advertising on Facebook, Instagram, TikTok, LinkedIn, and YouTube. Wrote blog articles and web content optimized for search engines. Managed content uploads on WordPress and e-commerce platforms. Monitored digital channels to analyze KPIs, sentiment, comments, and reviews. Developed marketing and communication plans to achieve customer acquisition, retention, margin increase, and sales volume growth.
Web Specialist & Free Lance at Edenred Italia
May 5, 2012 - July 9, 2025Created HTML newsletters for internal and external communication, reporting with KIWARI. Freelance work as a web developer and graphic designer creating logos and newsletter templates for various clients.
Web Specialist at Edenred Italia
May 1, 2012 - July 9, 2025Created newsletters in HTML for internal and external communication. Reporting using KIWARI. Designed corporate logos and institutional HTML newsletter templates. Worked in marketing and graphic design sector.
Web Specialist at Edenred Italia
May 1, 2012 - July 9, 2025Created HTML newsletters for internal and external communication and performed reporting. Designed corporate logos and created HTML newsletter templates for institutional clients. Worked in marketing and graphic design sectors.
Web Marketing & Graphic at ITB Solution
December 15, 2011 - July 9, 2025SEO, direct email marketing, web graphics including banners, newsletters, and landing pages. Coordinated weekly HTML newsletters via MAIL-UP, e-commerce site updates for SEO, digital analysis, reporting, social media marketing and monitoring.
Web Marketing & Graphic at ITB Solution
December 1, 2011 - July 9, 2025SEO, Direct Email Marketing, web graphics including banners, newsletters, and landing pages. Weekly HTML newsletter management. E-commerce site updates keyed to SEO. Digital analysis and reporting tasks.
Web Marketing & Graphic at ITB Solution
December 1, 2011 - July 9, 2025Handled SEO, direct email marketing, web graphic design for online and offline content including logos, coordinated image, banners, newsletters, and landing pages. Managed weekly HTML newsletters and e-commerce website updates from SEO perspective. Performed digital analysis and reporting.
Operatore Codici e Accesso Web at Fineco Bank
January 8, 2011 - July 9, 2025Role involved handling codes and web access operations.
Operatore Codici e Accesso Web at Fineco Bank
January 1, 2011 - July 9, 2025Customer active listening to propose proper solutions. Routed calls to relevant internal departments according to customer needs.
Operatore Codici e Accesso Web at Fineco Bank
January 1, 2011 - July 9, 2025Actively listened to customer needs to propose appropriate solutions. Routed telephone calls to appropriate departments according to client requirements.
Stagista Web Marketing at Server Studio
December 31, 2009 - July 9, 2025Website restyling, SEO, media planning, product positioning, SWOT analysis, and SEM.
Group Leader at Naxas Viaggi e Servizi
September 1, 2009 - July 9, 2025Coordinated student groups during study vacations in Malta. Monitored study vacations by sharing information, opinions, resources, and resolving issues.
Assistente di Biblioteca at Dipartmento di Aglaia – Università degli Studi di Palermo
December 31, 2007 - July 9, 2025Assisted users and cataloged texts in university library.
Stagista Web Marketing at Server Studio
December 1, 2007 - July 9, 2025Website restyling, SEO and SEM activities, media planning, product positioning, and SWOT analysis.
Servizio Militare (Volontario in Ferma Annuale - VFA) at 8° Reggimento Trasporti “Carso”
February 20, 2003 - July 9, 2025Military service as a vehicle driver.
Education
Laurea at Università degli Studi di Palermo
January 1, 2004 - December 31, 2008Diploma at Istituto Tecnico Commerciale “F.Ferrara” Mazara del Vallo (TP)
January 1, 1995 - December 31, 2000Laurea in Lingue Moderne per il Web at Università degli Studi di Palermo
January 1, 2004 - December 31, 2008Ragioniere Perito Commerciale e Programmatore at Istituto Tecnico Commerciale “F.Ferrara” - Mazara del Vallo
January 1, 1995 - December 31, 2000Laurea at Università degli Studi di Palermo
January 1, 2004 - December 31, 2008Diploma at Istituto Tecnico Commerciale “F.Ferrara” - Mazara del Vallo
January 1, 1995 - December 31, 2000Qualifications
ITIL® Foundation Certificate in IT Service Management
January 1, 0000 - December 31, 0000Google Ads sulla pubblicità per il mobile
January 11, 2030 - July 9, 2025Pubblicità display di Google Ads
January 11, 2030 - July 9, 2025Certificazione Siti per dispositivi mobile
January 11, 2030 - July 9, 2025Google Analytics Individual Qualification
January 11, 2030 - July 9, 2025UX Design & Usability
January 11, 2030 - July 9, 2025Inbound Certified – HubSpot Academy
January 11, 2030 - July 9, 2025ITIL® Foundation Certificate in IT Service Management
January 1, 2015 - December 31, 2015Google Ads sulla pubblicità per il mobile
January 1, 2015 - December 31, 2015Certificazione Siti per dispositivi mobile
January 1, 2015 - December 31, 2015Google Analytics Individual Qualification
January 1, 2015 - December 31, 2015UX Design & Usability
January 1, 2015 - December 31, 2017Inbound Certified – HubSpot Academy
January 1, 2015 - December 31, 2017ITIL® Foundation Certificate in IT Service Management
January 11, 2030 - July 9, 2025Google Ads sulla pubblicità per il mobile
January 11, 2030 - July 9, 2025Certificazione Siti per dispositivi mobile
January 11, 2030 - July 9, 2025Google Analytics Individual Qualification
January 11, 2030 - July 9, 2025UX Design & Usability
January 11, 2030 - July 9, 2025Inbound Certified – HubSpot Academy
January 11, 2030 - July 9, 2025Industry Experience
Energy & Utilities, Telecommunications, Software & Internet, Financial Services, Media & Entertainment, Non-Profit Organization, Professional Services, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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