Hi, I'm João Eduardo Carvalho Gonçalves. I have a solid background in advertising and digital communication, with a passion for branding, social media, and inbound marketing. Over the years, I've gained hands-on experience working in diverse roles, such as technology specialist, digital marketing analyst, and paid traffic manager, where I continuously learn and apply new technologies and strategies to drive success. I thrive in dynamic environments and love using data analysis and creative skills to develop effective marketing campaigns. My expertise in tools like CorelDraw, Photoshop, Google Analytics, and RDStation allows me to approach projects innovatively and deliver impactful results. I'm always excited to connect and explore new opportunities in marketing and communication!

João Eduardo Carvalho Gonçalves

Hi, I'm João Eduardo Carvalho Gonçalves. I have a solid background in advertising and digital communication, with a passion for branding, social media, and inbound marketing. Over the years, I've gained hands-on experience working in diverse roles, such as technology specialist, digital marketing analyst, and paid traffic manager, where I continuously learn and apply new technologies and strategies to drive success. I thrive in dynamic environments and love using data analysis and creative skills to develop effective marketing campaigns. My expertise in tools like CorelDraw, Photoshop, Google Analytics, and RDStation allows me to approach projects innovatively and deliver impactful results. I'm always excited to connect and explore new opportunities in marketing and communication!

Available to hire

Hi, I’m João Eduardo Carvalho Gonçalves. I have a solid background in advertising and digital communication, with a passion for branding, social media, and inbound marketing. Over the years, I’ve gained hands-on experience working in diverse roles, such as technology specialist, digital marketing analyst, and paid traffic manager, where I continuously learn and apply new technologies and strategies to drive success.

I thrive in dynamic environments and love using data analysis and creative skills to develop effective marketing campaigns. My expertise in tools like CorelDraw, Photoshop, Google Analytics, and RDStation allows me to approach projects innovatively and deliver impactful results. I’m always excited to connect and explore new opportunities in marketing and communication!

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Advanced

Work Experience

Consultor em Tecnologia at SENAI
January 1, 2023 - Present
Responsible for branding, social media management, omnichannel integration, SEO, and inbound marketing strategies. Utilizes various tools such as CorelDraw, Photoshop, Premiere, Ubersuggest, PowerPoint, Figma, RDStation, Miro, and MidChart to deliver technology and marketing solutions.
Gestor de Tráfego Pago at Grupo Viajar Turismo
December 31, 2023 - July 9, 2025
Managed paid traffic (PPC) and media campaigns, designed UX/UI interfaces, set and tracked Objectives and Key Results (OKR), and conducted data analysis. Utilized Power BI, Google Ads, Google Analytics, Meta Ads, and Google Tag Manager.
Digital Marketing Analyst at Twig Logistics Network
December 31, 2022 - July 9, 2025
Implemented growth hacking techniques, email marketing campaigns, English copywriting, cold marketing, and data analysis. Used tools such as Mailshake, Sharpspring, Hootsuite, and Meta Business Suite.
Analista de Marketing e Comunicação at Rede Esportes
December 31, 2019 - July 9, 2025
Designed and wrote content for print and digital graphic pieces, managed strategic content for social media, SEO and inbound marketing, team management, and data analysis. Tools used included CorelDraw, Premiere, mLabs, RD Station, and WordPress.

Education

Lato Sensu Postgraduate Degree at Centro Universitário UNIBH
January 1, 2021 - December 31, 2021
Bachelor's Degree at Centro Universitário UNA
January 1, 2018 - December 31, 2018

Qualifications

MBA em Advanced Marketing Manager IA e Novas Tecnologias
January 1, 2023 - December 31, 2026

Industry Experience

Professional Services, Transportation & Logistics, Travel & Hospitality, Media & Entertainment, Software & Internet, Retail