Managed €xxx,xxx in advertising budget/year 🚀 Built PPC frameworks for top SaaS Startups from scratch boosting ROAS up to 500% 🏆 One of the world’s first to achieve up to 900% ROI in self-initiated affiliate projects…

About

Managed €xxx,xxx in advertising budget/year 🚀 Built PPC frameworks for top SaaS Startups from scratch boosting ROAS up to 500% 🏆 One of the world’s first to achieve up to 900% ROI in self-initiated affiliate projects in eCommerce (Amazon) ➕ Growth-stage companies, Tech 🎮 Brand Awareness campaigns reaching millions and strong knowledge of the Video Game industry ✈️ International experience 🌎 Worldwide, as well as country-focused reach 📣 3 languages

Hi, I’m Andrea, a senior digital marketing strategist with 9+ years of experience scaling user acquisition and driving ROI across SaaS, gaming, and affiliate projects.

🔹 At a fast-growing SaaS startup in Estonia, I built the company’s paid advertising engine from scratch, managing a six-figure budget and reaching up to 500% ROAS across Meta and Google Ads.

🔹 For a gaming affiliate project, I launched a Facebook Ads campaign that generated 900% ROI and €21,000 in sales in just 3 weeks.

🔹 I’ve grown a gaming-focused social media property to 1M+ monthly organic users and built a fully automated content funnel using Make.com, Airtable, Softr, and xAI.

🔹 I’ve led advertising campaigns for everything from Nintendo Switch launches to B2B recruiting flows, always focusing on ownership, experimentation, and measurable results.

💡 What I bring to the table:
🎯 Meta (Facebook/Instagram), Google, LinkedIn & Telegram Ads

🔍 Funnel audits, landing page strategy, and CRO

✍️ Copywriting, hooks, creative direction, and A/B testing

⚙️ Automation & tools: Make.com, Airtable, Softr, xAI, ChatGPT and many more

📊 Data analysis, ROAS/CAC reporting, tracking and campaign insights

🌍 International experience with remote teams

If you’re looking for someone to take full ownership of your performance marketing, test fast, and bring results, I’d love to chat.

Let’s grow your product with smart, scalable marketing.

  • 11 years' experience
  • Joined July 2025

Languages

  • EnglishAdvanced
  • ItalianAdvanced
  • ChineseIntermediate

Industry experience

  • Software & Internet
  • Financial Services
  • Gaming
  • Media & Entertainment

Work experience· 5 roles

PPC Marketing Specialist · Multilogin Software OÜ (SaaS) | Tallinn, EstoniaDec 2022 – Jul 2025 · 2 yrs 8 mos

Managed a substantial annual advertising budget achieving 500% ROAS for a leading Estonian SaaS startup. Led all performance marketing efforts for nearly two years, contributed to recruitment and buyer persona research, and participated in growth team interviews.

Novel Author - Paid Ads & Affiliate Marketer · Freelance | RemoteJan 2022 – Present · 4 yrs 11 mos

Wrote and am currently proofreading own novel (136,000 words). Managing a side project in Affiliate Marketing using automation and AI tools (Airtable, Softr, Make.com, xAI). Delivered ad campaign setups for Montonio Finance OÜ in the fintech space, aiding expansion to new countries.

Founder, Facebook Ads & Affiliate Marketer · Self-employed - VRready.it | RemoteDec 2019 – Jul 2025 · 5 yrs 8 mos

Created and managed a Virtual Reality blog covering brand, content, SEO, monetization, paid ads, and affiliate marketing with international business trips in Europe and Asia. Developed a method achieving 900% ROI using Amazon Affiliate links via Facebook Ads, selling over 800 products worth €21,000 in 3 weeks. Achieved a monthly organic reach exceeding 1 million on social media.

Social Advertising Strategist · Ignition Publishing | Rome, ItalyDec 2019 – Jul 2025 · 5 yrs 8 mos
Chief Editor & Oculus Room Manager · VIGAMUS & Idra Editing | Rome, ItalyDec 2014 – Jul 2025 · 10 yrs 8 mos

Education

Mandarin Chinese · NKNU (Kaohsiung, Taiwan)2016
Video Game & Interactive Media Editor · Sapienza University of Rome2014

Hire Andrea Ercolani today

Post a job and invite Andrea, or contact them directly. No hidden commission.

Post a job