Managed โ‚ฌxxx,xxx in advertising budget/year ๐Ÿš€ Built PPC frameworks for top SaaS Startups from scratch boosting ROAS up to 500% ๐Ÿ† One of the worldโ€™s first to achieve up to 900% ROI in self-initiated affiliate projects in eCommerce (Amazon) โž• Growth-stage companies, Tech ๐ŸŽฎ Brand Awareness campaigns reaching millions and strong knowledge of the Video Game industry โœˆ๏ธ International experience ๐ŸŒŽ Worldwide, as well as country-focused reach ๐Ÿ“ฃ 3 languages Hi, Iโ€™m Andrea, a senior digital marketing strategist with 9+ years of experience scaling user acquisition and driving ROI across SaaS, gaming, and affiliate projects. ๐Ÿ”น At a fast-growing SaaS startup in Estonia, I built the companyโ€™s paid advertising engine from scratch, managing a six-figure budget and reaching up to 500% ROAS across Meta and Google Ads. ๐Ÿ”น For a gaming affiliate project, I launched a Facebook Ads campaign that generated 900% ROI and โ‚ฌ21,000 in sales in just 3 weeks. ๐Ÿ”น Iโ€™ve grown a gaming-focused social media property to 1M+ monthly organic users and built a fully automated content funnel using Make.com, Airtable, Softr, and xAI. ๐Ÿ”น Iโ€™ve led advertising campaigns for everything from Nintendo Switch launches to B2B recruiting flows, always focusing on ownership, experimentation, and measurable results. ๐Ÿ’ก What I bring to the table: ๐ŸŽฏ Meta (Facebook/Instagram), Google, LinkedIn & Telegram Ads ๐Ÿ” Funnel audits, landing page strategy, and CRO โœ๏ธ Copywriting, hooks, creative direction, and A/B testing โš™๏ธ Automation & tools: Make.com, Airtable, Softr, xAI, ChatGPT and many more ๐Ÿ“Š Data analysis, ROAS/CAC reporting, tracking and campaign insights ๐ŸŒ International experience with remote teams If you're looking for someone to take full ownership of your performance marketing, test fast, and bring results, Iโ€™d love to chat. Letโ€™s grow your product with smart, scalable marketing.โ€ฆ

Andrea Ercolani

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Managed โ‚ฌxxx,xxx in advertising budget/year ๐Ÿš€ Built PPC frameworks for top SaaS Startups from scratch boosting ROAS up to 500% ๐Ÿ† One of the worldโ€™s first to achieve up to 900% ROI in self-initiated affiliate projects in eCommerce (Amazon) โž• Growth-stage companies, Tech ๐ŸŽฎ Brand Awareness campaigns reaching millions and strong knowledge of the Video Game industry โœˆ๏ธ International experience ๐ŸŒŽ Worldwide, as well as country-focused reach ๐Ÿ“ฃ 3 languages Hi, Iโ€™m Andrea, a senior digital marketing strategist with 9+ years of experience scaling user acquisition and driving ROI across SaaS, gaming, and affiliate projects. ๐Ÿ”น At a fast-growing SaaS startup in Estonia, I built the companyโ€™s paid advertising engine from scratch, managing a six-figure budget and reaching up to 500% ROAS across Meta and Google Ads. ๐Ÿ”น For a gaming affiliate project, I launched a Facebook Ads campaign that generated 900% ROI and โ‚ฌ21,000 in sales in just 3 weeks. ๐Ÿ”น Iโ€™ve grown a gaming-focused social media property to 1M+ monthly organic users and built a fully automated content funnel using Make.com, Airtable, Softr, and xAI. ๐Ÿ”น Iโ€™ve led advertising campaigns for everything from Nintendo Switch launches to B2B recruiting flows, always focusing on ownership, experimentation, and measurable results. ๐Ÿ’ก What I bring to the table: ๐ŸŽฏ Meta (Facebook/Instagram), Google, LinkedIn & Telegram Ads ๐Ÿ” Funnel audits, landing page strategy, and CRO โœ๏ธ Copywriting, hooks, creative direction, and A/B testing โš™๏ธ Automation & tools: Make.com, Airtable, Softr, xAI, ChatGPT and many more ๐Ÿ“Š Data analysis, ROAS/CAC reporting, tracking and campaign insights ๐ŸŒ International experience with remote teams If you're looking for someone to take full ownership of your performance marketing, test fast, and bring results, Iโ€™d love to chat. Letโ€™s grow your product with smart, scalable marketing.โ€ฆ

Available to hire

Managed โ‚ฌxxx,xxx in advertising budget/year ๐Ÿš€ Built PPC frameworks for top SaaS Startups from scratch boosting ROAS up to 500% ๐Ÿ† One of the worldโ€™s first to achieve up to 900% ROI in self-initiated affiliate projects in eCommerce (Amazon) โž• Growth-stage companies, Tech ๐ŸŽฎ Brand Awareness campaigns reaching millions and strong knowledge of the Video Game industry โœˆ๏ธ International experience ๐ŸŒŽ Worldwide, as well as country-focused reach ๐Ÿ“ฃ 3 languages

Hi, Iโ€™m Andrea, a senior digital marketing strategist with 9+ years of experience scaling user acquisition and driving ROI across SaaS, gaming, and affiliate projects.

๐Ÿ”น At a fast-growing SaaS startup in Estonia, I built the companyโ€™s paid advertising engine from scratch, managing a six-figure budget and reaching up to 500% ROAS across Meta and Google Ads.

๐Ÿ”น For a gaming affiliate project, I launched a Facebook Ads campaign that generated 900% ROI and โ‚ฌ21,000 in sales in just 3 weeks.

๐Ÿ”น Iโ€™ve grown a gaming-focused social media property to 1M+ monthly organic users and built a fully automated content funnel using Make.com, Airtable, Softr, and xAI.

๐Ÿ”น Iโ€™ve led advertising campaigns for everything from Nintendo Switch launches to B2B recruiting flows, always focusing on ownership, experimentation, and measurable results.

๐Ÿ’ก What I bring to the table:
๐ŸŽฏ Meta (Facebook/Instagram), Google, LinkedIn & Telegram Ads

๐Ÿ” Funnel audits, landing page strategy, and CRO

โœ๏ธ Copywriting, hooks, creative direction, and A/B testing

โš™๏ธ Automation & tools: Make.com, Airtable, Softr, xAI, ChatGPT and many more

๐Ÿ“Š Data analysis, ROAS/CAC reporting, tracking and campaign insights

๐ŸŒ International experience with remote teams

If youโ€™re looking for someone to take full ownership of your performance marketing, test fast, and bring results, Iโ€™d love to chat.

Letโ€™s grow your product with smart, scalable marketing.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate

Language

English
Advanced
Italian
Advanced
Chinese
Intermediate

Work Experience

Novel Author - Paid Ads & Affiliate Marketer at Freelance | Remote
January 1, 2022 - Present
Wrote and am currently proofreading own novel (136,000 words). Managing a side project in Affiliate Marketing using automation and AI tools (Airtable, Softr, Make.com, xAI). Delivered ad campaign setups for Montonio Finance Oรœ in the fintech space, aiding expansion to new countries.
PPC Marketing Specialist at Multilogin Software Oรœ (SaaS) | Tallinn, Estonia
December 31, 2022 - July 9, 2025
Managed a substantial annual advertising budget achieving 500% ROAS for a leading Estonian SaaS startup. Led all performance marketing efforts for nearly two years, contributed to recruitment and buyer persona research, and participated in growth team interviews.
Social Advertising Strategist at Ignition Publishing | Rome, Italy
December 31, 2019 - July 9, 2025
Managed Meta Ads brand awareness campaigns end-to-end including strategy, execution, and creative development. Promoted the Nintendo Switch game "OkunoKA" to millions of people.
Founder, Facebook Ads & Affiliate Marketer at Self-employed - VRready.it | Remote
December 31, 2019 - July 9, 2025
Created and managed a Virtual Reality blog covering brand, content, SEO, monetization, paid ads, and affiliate marketing with international business trips in Europe and Asia. Developed a method achieving 900% ROI using Amazon Affiliate links via Facebook Ads, selling over 800 products worth โ‚ฌ21,000 in 3 weeks. Achieved a monthly organic reach exceeding 1 million on social media.
Chief Editor & Oculus Room Manager at VIGAMUS & Idra Editing | Rome, Italy
December 31, 2014 - July 9, 2025
Managed Italyโ€™s first virtual reality website, led a team of editors, curated daily content, and oversaw all related responsibilities. Managed the Oculus Room, the only permanent global consumer experience for Oculus Rift Dev Kit 1 & 2 at that time.

Education

Mandarin Chinese at NKNU (Kaohsiung, Taiwan)
January 1, 2016 - December 31, 2016
Video Game & Interactive Media Editor at Sapienza University of Rome
January 1, 2014 - December 31, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Financial Services, Gaming, Media & Entertainment

Experience Level

Expert
Expert
Expert
Expert
Intermediate