Hi, I'm Giulia, a results-driven digital marketing specialist with a passion for brand strategy, e-commerce, and multi-channel campaign execution. I love helping brands, both emerging and established, scale their online presence and engage their audience through data-driven and innovative marketing solutions. With experience managing diverse client portfolios and leading product launches, I bring a creative yet analytical approach to all my projects. I thrive on collaborating cross-functionally and creating tailored strategies that drive measurable results and client satisfaction.

Giulia Andraghetti

Hi, I'm Giulia, a results-driven digital marketing specialist with a passion for brand strategy, e-commerce, and multi-channel campaign execution. I love helping brands, both emerging and established, scale their online presence and engage their audience through data-driven and innovative marketing solutions. With experience managing diverse client portfolios and leading product launches, I bring a creative yet analytical approach to all my projects. I thrive on collaborating cross-functionally and creating tailored strategies that drive measurable results and client satisfaction.

Available to hire

Hi, I’m Giulia, a results-driven digital marketing specialist with a passion for brand strategy, e-commerce, and multi-channel campaign execution. I love helping brands, both emerging and established, scale their online presence and engage their audience through data-driven and innovative marketing solutions.

With experience managing diverse client portfolios and leading product launches, I bring a creative yet analytical approach to all my projects. I thrive on collaborating cross-functionally and creating tailored strategies that drive measurable results and client satisfaction.

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Language

English
Fluent
Italian
Advanced

Work Experience

Founder / Freelancer at GA Digital Marketing
August 1, 2023 - Present
Founded and managed a boutique freelance consultancy providing full-scope digital marketing services to clients in the UAE. Built a portfolio of 12+ active clients monthly across various industries and achieved an average 38% increase in client engagement early in the strategy execution. Doubled website traffic via SEO and Pinterest marketing for e-commerce clients. Scaled operations by onboarding content creators and copywriters, increasing creative output by 40% and improving client turnaround times. Developed custom onboarding processes and dashboards to enhance client communication and satisfaction, maintaining a 90% client retention rate through referrals and repeat business.
Brand Manager at Brand Architekts
July 31, 2023 - July 9, 2025
Managed the Clear Skin sub-brand for SuperFacialist, overseeing product development, retail rollout, shelf design, and cross-channel digital campaigns. Led marketing execution for The Solution's Menopause Collection, coordinating new product development, retail placement, and launch communications across national retailers. Collaborated cross-functionally with PR, design, and commercial teams to maintain cohesive brand messaging between retail and digital channels. Conducted market and consumer research to foster product innovation and supported early-stage skincare concept development. Managed marketing budgets and contributed to annual planning and forecasting aligned with strategic product launches.
Digital Marketing Intern / Marketing Coordinator at Ksoni
April 30, 2021 - May 15, 2023
Expanded retail presence by 50% through partnerships with sustainable online platforms like Wolf & Badger, while managing all social media, PR, and digital advertising efforts in collaboration with external agencies. Led a full rebrand, shaping the brand identity and guiding product development for future line extensions. Additionally, oversaw stock management, order fulfillment, and logistics to enhance the overall customer experience.

Education

BSc Management and Marketing at Queen Mary University of London
August 1, 2019 - June 30, 2021
International Baccalaureate (IB) at Overseas Family School
August 1, 2012 - June 30, 2016
International Baccalaureate (IB) at Overseas Family School
August 1, 2012 - June 30, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods
    uniE621 Social Media Management – Flourish Bakery & Cafè
    I managed the social media presence for a local artisan bakery, bringing its freshly baked charm to life online. My responsibilities included creating mouth-watering content, writing engaging captions, planning content calendars, and managing daily interactions on Instagram and Facebook. I highlighted seasonal specials, behind-the-scenes baking moments, and community engagement to create a warm, inviting brand tone. The strategy helped increase foot traffic, build a loyal customer base, and turn the bakery’s social pages into a vibrant reflection of its in-store experience.
    uniE621 Branding & Marketing Management – Bonsai Design
    For Bonsai Design, a boutique interior design brand inspired by Japanese aesthetics and minimalism, I managed both branding and marketing efforts. I developed a serene and intentional brand identity rooted in simplicity, natural textures, and balance - aligning with the company’s core design philosophy. My work included crafting brand messaging, overseeing visual branding elements, and executing marketing campaigns across web, email, and social media. The result was a cohesive and elegant presence that positioned Bonsai Design as a thoughtful, high-end studio for clients seeking calm, functional beauty in their spaces.
    uniE621 Brand Development – Pet Lifestyle Brand
    I led the branding process for a pet lifestyle brand, crafting a visual and verbal identity that reflected warmth, playfulness, and trust. This included developing the brand voice, writing tagline and messaging frameworks, and collaborating on logo direction, color palettes, and packaging concepts. The goal was to create a cohesive brand that resonated with modern pet owners who value both quality and care. The result was a vibrant, personality-driven brand identity ready for launch across digital and retail platforms.
    uniE621 Social Media Management – Calmpath Mental Health Hub
    At Calmpath, a digital hub for mental health resources, I led social media strategy and content creation with a focus on empathy, education, and community support. I developed content calendars, crafted mental health tips and affirmations, designed calming visuals, and managed day-to-day engagement across Instagram and LinkedIn. Every post was designed to align with Calmpath’s mission: making mental health information more accessible and stigma-free. Through consistent branding and audience-focused content, we built a supportive online presence that fostered connection and trust within the community.
    uniE621 Marketing Materials for Pet Grooming Business
    I created a full suite of marketing materials for a local pet grooming business looking to refresh its brand and attract new clients. My work included designing flyers, writing brochure content, crafting promotional emails, and developing social media graphics. The tone was warm, friendly, and pet-loving - aimed at building trust with pet owners while clearly communicating the quality and care of the grooming services. These materials helped the business improve its neighborhood presence and increase appointment bookings through both print and digital outreach.
    uniE621 Social Media Management – Skincare Brand Campaigns
    As the Social Media Manager for a growing skincare brand, I was responsible for developing and executing a content strategy across Instagram and Facebook. My work included planning content calendars, writing engaging captions, coordinating product photography, and managing community engagement. I focused on highlighting product benefits, customer testimonials, and skincare education to grow the brand’s following and boost customer trust. During my time on the project, we saw increased engagement rates and a steady rise in follower count, contributing to stronger brand visibility and online sales.
    uniE621 Luxury Travel Guide eBook – Amalfi Coast Edition
    Commissioned by a high-end travel agency, this eBook serves as an elegant and informative guide to the Amalfi Coast. I developed the content strategy, wrote detailed destination profiles, and curated insider tips for luxury travelers seeking an exclusive experience in Italy’s coastal gem. The guide includes recommendations for five-star accommodations, gourmet dining, bespoke experiences, and scenic routes, designed to inspire and assist discerning clientele. The tone balances sophistication with approachability, aligning with the brand’s premium image.