Dynamic and results-driven Digital Director with over 15 years of experience in leading digital innovation for top retail brands. Expertise in developing and executing omnichannel strategies, optimizing e-commerce platforms, and leveraging data analytics to enhance customer experiences and drive revenue growth. Skilled in managing high-performing teams, implementing cutting-edge technologies, and creating campaigns that elevate brand visibility. Proven track record in delivering measurable results in fast-paced retail environments, from luxury to mass-market.

Nidal Shehadeh

Dynamic and results-driven Digital Director with over 15 years of experience in leading digital innovation for top retail brands. Expertise in developing and executing omnichannel strategies, optimizing e-commerce platforms, and leveraging data analytics to enhance customer experiences and drive revenue growth. Skilled in managing high-performing teams, implementing cutting-edge technologies, and creating campaigns that elevate brand visibility. Proven track record in delivering measurable results in fast-paced retail environments, from luxury to mass-market.

Available to hire

Dynamic and results-driven Digital Director with over 15 years of experience in leading digital innovation for top retail brands. Expertise in developing and executing omnichannel strategies, optimizing e-commerce platforms, and leveraging data analytics to enhance customer experiences and drive revenue growth. Skilled in managing high-performing teams, implementing cutting-edge technologies, and creating campaigns that elevate brand visibility. Proven track record in delivering measurable results in fast-paced retail environments, from luxury to mass-market.

See more

Experience Level

Expert
Expert
Expert

Language

Arabic
Fluent
English
Advanced

Work Experience

Digital Marketing & E-Commerce Manager at Infinity Car rental
December 31, 2025 - July 15, 2025
Increased Return on Ad Spend (ROAS) through strategic planning. Integrated HubSpot marketing automation into customer onboarding process. Analyzed sales reports to identify trends and update strategies. Developed pricing structures based on historical and current trends, competitor activities and supply chain data. Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities. Implemented analytics tools, enhancing performance tracking capabilities. Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI. Monitored KPIs regularly, ensuring constant improvement in digital strategies.
Head of Digital Marketing at Infinity Car rental
May 31, 2025 - July 15, 2025
Improved brand coverage across various platforms through strategic advertising campaigns. Liaised with staff in building and managing advertising campaigns on various platforms. Verified content with internal and external individuals before posting to digital channels. Initiated improvements in email marketing strategy, driving customer retention. Grew online social media presence with comprehensive content plan and online contest strategy. Performed detailed market and competitor analyses to inform digital marketing strategy. Analyzed sales reports to identify trends and update strategies.
Digital Marketing Manager at Top Expo Group
December 31, 2018 - July 15, 2025
Undertook continuous professional development activities in digital marketing field. Designed innovative digital marketing strategies for enhanced customer engagement. Optimized digital marketing efforts for increased web traffic. Integrated PPC campaigns with wider digital marketing strategy. Developed digital marketing strategies, resulting in enhanced customer acquisition.
Digital Marketer at Top Expo Group
September 1, 2015 - July 15, 2025
Conducted market research to inform targeted social media advertising efforts. Developed marketing plans to support department strategies. Implemented SEO techniques for increased website visibility. Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI. Leveraged Google Analytics for improved understanding of customer behaviour patterns.
Digital Marketer at Top Expo Group
May 1, 2011 - July 15, 2025
Managing all social media platforms LinkedIn, Twitter, Facebook, YouTube, Instagram. Managing online campaigns Google Adwords, Facebook, LinkedIn, Instagram and Twitter. Content creation, communications materials, and material for social media channels. Use social network analytics tools. Preparing weekly & monthly reports. Track organic search and pages performance. Analytics and reporting: Google Analytics. Apply the SEO recommendations provided by the SEO tool. Continuously identify profitable/strategic keywords to work on. Write effective titles and meta data. Monitor the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance. Managing PPC campaigns.
Digital Marketing & E-Commerce Manager at Infinity Car rental
December 31, 2025 - July 15, 2025
Increased Return on Ad Spend (ROAS) through strategic planning. Integrated HubSpot marketing automation into customer onboarding process. Analysed sales reports to identify trends and update strategies. Developed pricing structures based on historical and current trends, competitor activities and supply chain data. Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities. Implemented analytics tools, enhancing performance tracking capabilities. Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI. Monitored KPIs regularly, ensuring constant improvement in digital strategies.
Head of Digital Marketing at Infinity Car rental
May 31, 2025 - July 15, 2025
Improved brand coverage across various platforms through strategic advertising campaigns. Liaised with staff in building and managing advertising campaigns on various platforms. Verified content with internal and external individuals before posting to digital channels. Initiated improvements in email marketing strategy, driving customer retention. Grew online social media presence with comprehensive content plan and online contest strategy. Performed detailed market and competitor analyses to inform digital marketing strategy. Analysed sales reports to identify trends and update strategies.
Digital Marketing Manager at Top Expo Group
December 31, 2018 - July 15, 2025
Undertook continuous professional development activities in digital marketing field. Designed innovative digital marketing strategies for enhanced customer engagement. Optimised digital marketing efforts for increased web traffic. Integrated PPC campaigns with wider digital marketing strategy. Developed digital marketing strategies, resulting in enhanced customer acquisition.
Digital Marketer at Top Expo Group
September 1, 2015 - July 15, 2025
Conducted market research to inform targeted social media advertising efforts. Developed marketing plans to support department strategies. Implemented SEO techniques for increased website visibility. Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI. Leveraged Google Analytics for improved understanding of customer behaviour patterns.
Digital Marketer at Top Expo Group
May 1, 2011 - July 15, 2025
Managing all social media platforms LinkedIn, Twitter, Facebook, YouTube, Instagram. Managing online campaigns Google Adwords, Facebook, LinkedIn, Instagram and Twitter. Content creation, communications materials, and material for social media channels. Use social network analytics tools. Preparing weekly & monthly reports. Track organic search and pages performance. Analytics and reporting: Google Analytics. Apply the SEO recommendations provided by the SEO tool. Continuously identify profitable/strategic keywords to work on. Write effective titles and meta data. Monitor the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance. Managing PPC campaigns.

Education

Diploma at Intermediate University
January 1, 1999 - December 31, 2001
Diploma at Intermediate University
January 1, 1999 - December 31, 2001

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Transportation & Logistics, Travel & Hospitality