I am a marketing leader with over 15 years of experience scaling CPG and lifestyle brands through integrated campaigns, launches, and activations. I excel at leading cross-functional teams, optimizing budgets, and delivering measurable ROI across multiple channels. Currently, I run a boutique marketing consultancy where I help emerging and established brands grow their storytelling and revenue. I have successfully managed advertising, brand marketing, experiential programs, PR, and social media strategies for a variety of clients and global brands.…

Stacy C.

I am a marketing leader with over 15 years of experience scaling CPG and lifestyle brands through integrated campaigns, launches, and activations. I excel at leading cross-functional teams, optimizing budgets, and delivering measurable ROI across multiple channels. Currently, I run a boutique marketing consultancy where I help emerging and established brands grow their storytelling and revenue. I have successfully managed advertising, brand marketing, experiential programs, PR, and social media strategies for a variety of clients and global brands.…

Available to hire

I am a marketing leader with over 15 years of experience scaling CPG and lifestyle brands through integrated campaigns, launches, and activations. I excel at leading cross-functional teams, optimizing budgets, and delivering measurable ROI across multiple channels.

Currently, I run a boutique marketing consultancy where I help emerging and established brands grow their storytelling and revenue. I have successfully managed advertising, brand marketing, experiential programs, PR, and social media strategies for a variety of clients and global brands.

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Skills

Experience Level

Branding
Expert
Jira
Expert
Social Media Design
Expert
WordPress
Intermediate
Email Marketing
Intermediate
CRM
Intermediate
Canva
Intermediate
Salesforce
Intermediate

Work Experience

Fractional CMO/Marketing Consultant at SJC Brandworks
March 1, 2022 - Present
Led brand storytelling and revenue growth initiatives for emerging and established clients. Delivered integrated digital campaigns across SEO, PPC, email, and social media resulting in higher engagement and sales lift. Directed account teams and implemented performance dashboards improving campaign ROI by more than 10%. Managed go-to-market strategies, experiential marketing programs with global beer brands, partnerships, and secured PR and influencer collaborations driving sales growth and media coverage.
Vice President Marketing at Tylie Ad Solutions
February 28, 2022 - September 4, 2025
Drove a 22% increase in lead conversions with integrated B2B demand generation campaigns. Elevated company thought leadership in digital asset management generating a 30% rise in inbound inquiries and expanded the enterprise pipeline.
Senior Marketing Manager at The Wonderful Company
March 1, 2021 - September 4, 2025
Directed a corporate rebrand initiative aligning brand architecture and identity across 10+ business units. Produced integrated campaigns across North America with broad consumer reach via Times Square billboards, activations, trade shows, and retailer promotions. Spearheaded employer branding campaigns boosting applications by 12%. Managed celebrity-driven campaigns and category marketing initiatives.
Senior Manager, Promotions at The Wonderful Company
September 30, 2018 - September 4, 2025
Led integrated campaigns for multiple brands including social, in-store, print, POS, and broadcast channels. Launched a foodservice blog to increase audience engagement. Negotiated and managed celebrity campaigns raising significant donations and meals for charity.
Marketing Consultant at The Wonderful Company
August 31, 2012 - September 4, 2025
Secured major sports sponsorships to enhance brand distribution and visibility at major league stadiums. Produced high-profile activations including a Super Bowl flash-mob and NASCAR sponsorship with celebrity ambassadors, significantly increasing product sales and brand engagement.

Education

Master of Arts in Communication Management at University of Southern California
January 11, 2030 - September 4, 2025
Bachelor of Arts in English at William Smith College
November 30, 0002 - September 4, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Professional Services, Travel & Hospitality, Software & Internet, Other
    uniE621 Public Relations - Global Makeup Artist
    Developed comprehensive public relations materials for a renowned global makeup artist, strategically positioning her as a leading voice in the beauty industry. Through tailored press releases, media outreach, and relationship-building with key journalists and editors, I was able to strengthen the artist’s reputation as an industry expert, amplifying her visibility across major publications and online platforms such as OK! Magazine, Best Life and Time Shopping.…
    uniE621 Integrated Marketing Campaign - Tapizon Bar & Grill
    I designed a marketing campaign that integrated public relations, strategic social collaborations, and experiential marketing to elevate brand visibility and drive consumer engagement. This integrated approach resulted in 7% monthly sales growth over a 3-month period. This campaign highlighted the power of combining earned media, influencer partnerships, and immersive event experiences to create an impactful customer journey.…
    uniE621 White Paper B2B Campaign - Tylie Advertising
    Tylie Ad Solutions B2B 360 Campaign I spearheaded the marketing launch of a proprietary SaaS cross-screen order management system and a fully scalable digital asset management (DAM) solution through an integrated marketing campaign. The tentpole of this campaign was the creation of a white paper. I developed a launch plan comprised of paid and organic tactics across multiple platforms to reach our target audience. The plan centered around a content marketing strategy that was implemented via email marketing, social media, paid advertising, public relations and event sponsorships…