Social Media Revamp for Boutique Travel Agency – 3-Month Brand Transformation Project
I led a 3-month social media strategy revamp for a local travel agency aiming to modernize its brand presence and attract a younger, more digitally engaged audience.
The agency’s original branding felt outdated and overly corporate, which limited engagement and made it difficult to connect emotionally with potential travelers. I began with a full audit of their social media content, visual identity, tone of voice, and audience engagement patterns.
From there, I developed a comprehensive 3-month content strategy focused on humanizing the brand, highlighting authentic travel experiences, and making the agency more relatable and aspirational online.
Key initiatives included:
✅ Visual Rebrand – Shifted from templated, brochure-style posts to vibrant, story-driven content with user-generated imagery, modern typefaces, and mood-enhancing colors.
✅ Voice Refresh – Evolved the copywriting style from formal and salesy to warm, conversational, and experience-focused.
✅ Content Pillars – Introduced a mix of destination guides, travel tips, client stories, behind-the-scenes content, and interactive polls to increase engagement.
✅ Community Building – Actively responded to comments and DMs, ran engagement campaigns, and repositioned the agency as a travel companion, not just a service provider.
The result was a noticeable uptick in brand engagement, follower growth, and inquiries by the end of the 3-month period. More importantly, the travel agency was now seen as approachable, modern, and trustworthy—a brand people wanted to plan adventures with.

Marketing & Business Development Lead
Pig Senyor! Authentic Cebu Lechon — Family-Owned Food Business
📍 Philippines |

View this post on Instagram

As the driving force behind the marketing and brand direction of Pig Senyor!, a family-owned food venture specializing in authentic Cebu lechon, I led all marketing efforts from the ground up. I crafted the brand’s voice, visual identity, and digital presence—ensuring it stood out in a competitive food landscape while staying true to our cultural roots.

Key Responsibilities:
Brand Strategy & Direction: Developed and executed the overall brand strategy, including logo design, tone of voice, visual guidelines, and brand positioning to reflect the authenticity and boldness of Cebuano lechon.

Content Creation: Produced engaging photo and video content for social media, including food photography, promotional materials, and storytelling captions that consistently drove high engagement and shares.

Social Media Management: Managed and grew Pig Senyor!’s Instagram and Facebook pages, implementing content calendars, community engagement strategies, and performance tracking to build a loyal online following.

Marketing Campaigns: Launched targeted promotions and seasonal campaigns that boosted customer orders and brand visibility, especially during holidays and local events.

Business Development Support: Assisted in identifying and pursuing growth opportunities, including collaborations, new service offerings (e.g., event catering), and customer feedback integration for product improvement.

Key Achievements:
Grew the brand’s social media presence organically to 24,000 on Facebook and 66,000 on Instagram.

Helped increase customer inquiries and order volume through consistent digital presence and word-of-mouth marketing.

Played a pivotal role in shaping the business’ public image, contributing to brand loyalty and customer trust.