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I am a marketing and communications professional with 18+ years building brand campaigns and CSR-led partnerships at Tencent and Sogou. I hold an MBA from Lakehead University. I bring a relationship-first marketing approach, cross-cultural fluency, and active Canadian market experience. I am PGWP-authorized and available immediately. My strengths include cross-cultural collaboration, stakeholder engagement, and AI & tech. I excel in strategy, integrated campaigns, digital marketing, content and social, media relations, and crisis communications.…I am a marketing and communications professional with 18+ years building brand campaigns and CSR-led partnerships at Tencent and Sogou. I hold an MBA from Lakehead University. I bring a relationship-first marketing approach, cross-cultural fluency, and active Canadian market experience. I am PGWP-authorized and available immediately. My strengths include cross-cultural collaboration, stakeholder engagement, and AI & tech. I excel in strategy, integrated campaigns, digital marketing, content and social, media relations, and crisis communications.

Xin Peng

AI Strategy Consultant, Brand Strategist, Marketing Strategist, +4

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I am a marketing and communications professional with 18+ years building brand campaigns and CSR-led partnerships at Tencent and Sogou. I hold an MBA from Lakehead University. I bring a relationship-first marketing approach, cross-cultural fluency, and active Canadian market experience. I am PGWP-authorized and available immediately. My strengths include cross-cultural collaboration, stakeholder engagement, and AI & tech. I excel in strategy, integrated campaigns, digital marketing, content and social, media relations, and crisis communications.…I am a marketing and communications professional with 18+ years building brand campaigns and CSR-led partnerships at Tencent and Sogou. I hold an MBA from Lakehead University. I bring a relationship-first marketing approach, cross-cultural fluency, and active Canadian market experience. I am PGWP-authorized and available immediately. My strengths include cross-cultural collaboration, stakeholder engagement, and AI & tech. I excel in strategy, integrated campaigns, digital marketing, content and social, media relations, and crisis communications.

Available to hire

I am a marketing and communications professional with 18+ years building brand campaigns and CSR-led partnerships at Tencent and Sogou. I hold an MBA from Lakehead University. I bring a relationship-first marketing approach, cross-cultural fluency, and active Canadian market experience. I am PGWP-authorized and available immediately.

My strengths include cross-cultural collaboration, stakeholder engagement, and AI & tech. I excel in strategy, integrated campaigns, digital marketing, content and social, media relations, and crisis communications.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Business Development & Brand Coordinator at Thundermaple Asian Food Co.

February 1, 2026 - Present

Built brand positioning for a niche corporate-catering market, differentiating from mainstream sushi delivery in a competitive Canadian segment. Led social media communications, digital content, and local partnership development across Thunder Bay and Toronto.

Technology PR Specialist at Tencent PCG

October 1, 2021 - July 1, 2022

Led Tencent's 'Technology + Responsibility' CSR communications, positioning AI as a force for social good across media, government, and public audiences. Directed Tencent × National Park Spring Festival campaign featuring the world's first 10-billion-pixel VR park experience; millions of interactions. Executed Tencent Science WE Conference 2022 in partnership with NASA and Nobel laureates; global reach via CGTN, YouTube, Twitter, Weibo.

AI Public Relations Specialist at Sogou

July 1, 2018 - October 1, 2021

Launched the world's first AI Sign Language Anchor in partnership with national disability organizations; national coverage via CCTV and People's Daily. Directed cross-industry collaborations with the United Nations and major NGOs, integrating social responsibility directly into brand positioning. Managed multimillion-RMB budgets across landmark AI campaigns, including the world's first AI News Anchor.

Senior Product Marketing Manager at Sogou

June 1, 2015 - June 1, 2018

Led brand-building for Sogou Input Method — China's leading Chinese-language input platform — bridging technical authority with cultural resonance. Built crisis management capability: real-time sentiment monitoring, media relations, and competitor response across consumer products.

Product Marketing Manager at Sogou

July 1, 2011 - July 1, 2015

Differentiated Sogou Search in a saturated market through storytelling-led campaigns, celebrity activations, and homegrown brand personality.

Account Manager at Beijing Ringer

January 1, 2006 - January 1, 2011

Account management role supporting client campaigns and cross-functional teams in Beijing.