Available to hire
I’m a performance marketing strategist with 12+ years of agency experience driving growth for enterprise clients through paid media, CRM integration, and data-driven strategy. I specialize in translating performance data into actionable insights that drive SQLs, pipeline growth, and revenue while leading cross-functional teams to deliver integrated campaigns across Google Ads, LinkedIn, and Meta.
I’m a hands-on leader who builds CRM workflows and scalable processes, from lead routing to qualification, ensuring campaigns align with CAC targets and pipeline velocity. I thrive on collaboration with stakeholders, crafting growth narratives and strategic roadmaps that translate numbers into tangible business outcomes.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Spanish; Castilian
Fluent
Work Experience
Sr. Media Buyer Analyst at Strike Social
November 23, 2022 - PresentExtensive experience in setting up and managing campaigns across multiple platforms including DV360, Meta, TikTok, Pinterest, Google, Snapchat, Twitter, and LinkedIn. Skilled in optimizing Google Search campaigns for e-commerce, driving down CPV, CPC, and CPA while reallocating budgets to prioritize top-performing ad groups. Generated in-depth performance reports customized for clients and internal teams. Led and mentored a media buying team of five to enhance team performance. Managed global campaigns with budgets over $500,000 USD and handled up to 20 campaigns monthly ensuring high-quality execution. Provided expert project support by addressing queries, implementing real-time updates, launching new campaigns, and optimizing existing ones to align with project goals.
Marketing Director at MI DINERITO
December 2, 2022 - July 9, 2025Developed and implemented tailored marketing strategies across traditional and digital channels aligned with business objectives. Oversaw both traditional and digital sales processes to maximize revenue. Designed and implemented commission schemes to incentivize performance. Analyzed performance trends to identify issues and deploy targeted solutions. Developed marketing strategies for distinct customer segments coordinating cross-functionally. Led cross-functional meetings on commercial and marketing initiatives. Created accurate, measurable budgets and sales forecasts with ongoing tracking and adjustment.
Creative Content Manager at KTBO
December 20, 2019 - July 9, 2025Generated innovative and strategic creative proposals tailored to brand objectives. Led ideation process to create compelling narratives and visuals. Designed and implemented content strategies aligned with brand goals. Provided art direction for cohesive visual storytelling and ensured high-quality creative execution.
Director of creativity and CRM at YAMA DESARROLLADORA INMOBILIARIA
March 30, 2022 - July 9, 2025Created and implemented lead generation strategies aligned with brand goals. Coordinated and optimized campaign reach with media agencies. Planned and managed brand events to enhance engagement. Piloted new Google software to improve lead quality and conversion rates. Coordinated closely with sales team to streamline processes. Managed OOH materials for cohesive branding. Implemented Always-On-Now strategies for continuous brand visibility. Handled client negotiation and issue resolution. Developed B2B strategies tailored to target markets and business objectives. Facilitated CRM integration and managed database accuracy for strategic planning.
Account/ Sales at BNN
May 10, 2016 - July 9, 2025Refined and optimized AdWords campaigns to maximize ROI and targeted traffic. Analyzed lead quality and improved conversion rates. Conducted prospecting and closed sales to grow revenue and expand client base. Maintained and optimized CRM processes to improve customer relationship management.
Copy/ Community Manager/ Creativo at Gelattina
January 12, 2017 - July 9, 2025Developed industry-specific content to engage diverse audiences. Implemented and optimized social media strategies to enhance reach and brand impact. Contributed to pitches with compelling content. Prepared comprehensive performance reports to guide strategy adjustments. Conducted social listening to capture audience sentiment and trends.
Account Manager at Mente Digital
March 1, 2016 - July 9, 2025Designed and implemented strategies to drive business goals and enhance brand presence. Monitored internal projects to ensure timely progress and objective alignment. Produced engaging content supporting brand messaging. Provided responsive customer service fostering strong client relationships.
Account / Sales Executive at Sublima
March 1, 2015 - July 9, 2025Prospected and engaged new clients while monitoring new project progress. Developed and implemented Below-The-Line marketing strategies to promote brand awareness and customer engagement. Led project negotiations and finalized agreements, fostering strong client partnerships.
Sr. Media Buyer Analyst at Strike Social
November 23, 2022 - PresentManaged campaign setup and operations across multiple platforms including DV360, Meta, TikTok, Pinterest, Google, Snapchat, Twitter, and LinkedIn. Focused on e-commerce campaign optimization by reducing CPV, CPC, and CPA, reallocating budgets to top-performing ad groups. Produced detailed performance reports customized for clients and internal teams. Led and mentored a media buying team of five. Managed global campaigns with budgets exceeding $500,000 USD, optimizing for diverse markets. Handled up to 20 campaigns monthly, ensuring high-quality execution and real-time updates to ad accounts aligned with project deliverables.
Marketing Director at MI DINERITO
December 2, 2022 - July 9, 2025Developed and implemented tailored marketing strategies across traditional and digital channels. Oversaw traditional and digital sales processes for revenue maximization. Designed commission schemes linked to strategy type and company goals. Analyzed performance trends to address challenges with targeted strategies. Created customer segmentation marketing strategies in coordination with cross-functional teams. Led commercial and marketing initiative meetings, provided strategic input. Managed budgeting and sales forecasting with ongoing tracking and adjustments.
Creative Content Manager / Copy Sr. at KTBO
December 20, 2019 - July 9, 2025Generated innovative and strategic creative proposals aligned with brand objectives. Led concept ideation to bring fresh ideas through narratives and visuals. Designed and implemented content strategies aligned with brand goals. Provided art direction for cohesive visual storytelling and high-quality creative execution across platforms.
Director of Creativity and CRM at YAMA DESARROLLADORA INMOBILIARIA
March 30, 2022 - July 9, 2025Developed lead generation strategies aligned with brand goals. Coordinated with media agencies to optimize campaigns. Managed brand event planning for engagement and visibility. Piloted new Google software to enhance lead quality and conversions. Streamlined sales team coordination for lead handling. Oversaw out-of-home materials for unified brand messaging. Implemented Always-On-Now (AON) campaign strategies. Resolved client issues and enhanced satisfaction. Designed B2B strategies and facilitated CRM integration and database management.
Account/Sales at BNN
May 10, 2016 - July 9, 2025Optimized AdWords campaigns continuously to maximize ROI and targeted traffic. Assessed lead quality for improved conversion rates. Conducted prospecting and closed sales to boost revenue and client base. Maintained and optimized CRM processes to support data-driven decision-making.
Copy/Community Manager/Creativo at Gelattina
January 12, 2017 - July 9, 2025Created industry-specific content for diverse audiences. Implemented and optimized social media strategies for reach and engagement. Provided content creation support for pitch presentations. Prepared comprehensive performance reports to guide optimization. Conducted social listening to capture audience sentiment and trends.
Account Manager at Mente Digital
March 1, 2016 - July 9, 2025Developed and executed effective business and brand strategies. Monitored internal projects for progress and alignment with goals. Produced engaging content supporting brand messaging. Delivered attentive customer service for strong client relationships.
Account / Sales Executive at Sublima
March 1, 2015 - July 9, 2025Prospected new clients and monitored project progress to meet client goals. Developed and executed Below-The-Line (BTL) marketing strategies. Led negotiations and closed projects to secure successful client partnerships.
Sr. Media Buyer Analyst at Strike Social
November 1, 2022 - PresentBuilt and executed paid media strategies for enterprise B2B and SaaS clients across Google Ads, DV360, LinkedIn, and Meta, managing budgets of $500K+. Partnered with client stakeholders to align paid media campaigns with SQL, CAC, and pipeline velocity targets. Created and presented quarterly strategic roadmaps, translating campaign data into clear growth narratives and recommendations. Directed and mentored a media team of 5, ensuring quality execution and continuous optimization across 20+ monthly campaigns. Designed CRM-integrated workflows to validate lead routing and improve conversion quality from MQLs to SQLs.
Sr. Media Buyer (Freelance, Project-Based) at CLAY
August 1, 2024 - PresentAudited and optimized ad accounts, launched new campaigns, and set up conversion goals for B2B SaaS clients. Reviewed promotions/product launches and managed deliverables through Asana. Developed and executed strategies for e-commerce and SaaS accounts, ensuring pipeline growth opportunities.
Sr. Paid Social Specialist (Freelance, Project-Based) at Giant Partners
July 1, 2025 - October 9, 2025Designed and managed paid social campaigns across Meta, LinkedIn, and Google Ads for B2B SaaS clients. Supported creative strategy and reporting, aligning deliverables with SQL-focused growth goals.
Director of Creativity & CRM at YAMA Desarrolladora Inmobiliaria
March 1, 2022 - October 9, 2025Developed and executed B2B marketing strategies integrating CRM to improve lead routing and SQL qualification. Coordinated sales, events, and digital campaigns to support enterprise-level growth objectives. Tested Google pilot software for enhanced lead quality and performance measurement.
Marketing Director at Mi Dinerito
December 1, 2022 - October 9, 2025Directed digital and traditional marketing strategy for financial services, with focus on customer acquisition and lead nurturing. Analyzed trends and implemented strategies across customer segments to improve SQL conversion. Created budgets, forecasts, and oversaw commercial team execution.
Sr. Copywriter / Creative Content Manager at KTBO
December 1, 2019 - October 9, 2025Created multi-brand content strategies and proposals, integrating storytelling with brand positioning. Directed art and content generation to align campaigns with audience engagement goals.
Various Roles at Various Agencies, Mexico City, MX
December 31, 2016 - October 9, 2025Roles included Account Manager, Copywriter, Community Manager, and Sales Executive. Focused on AdWords optimization, BTL strategies, content creation, CRM integration, and client prospecting.
Sr. Media Buyer Analyst at Strike Social
November 1, 2022 - PresentBuilt and executed paid media strategies for enterprise B2B and SaaS clients across Google Ads, DV360, LinkedIn, and Meta, managing budgets of $500K+. Partnered with client stakeholders to align paid media campaigns with SQL, CAC, and pipeline velocity targets. Created and presented quarterly strategic roadmaps, translating campaign data into clear growth narratives and recommendations. Directed and mentored a media team of 5, ensuring quality execution and continuous optimization across 20+ monthly campaigns. Designed CRM-integrated workflows to validate lead routing and improve conversion quality from MQLs to SQLs.
Sr. Media Buyer (Freelance, Project-Based) at CLAY
August 1, 2024 - PresentAudited and optimized ad accounts, launched new campaigns, and set up conversion goals for B2B SaaS clients. Reviewed promotions/product launches and managed deliverables through Asana. Developed and executed strategies for e-commerce and SaaS accounts, ensuring pipeline growth opportunities.
Sr. Paid Social Specialist (Freelance, Project-Based) at Giant Partners
July 1, 2025 - October 9, 2025Designed and managed paid social campaigns across Meta, LinkedIn, and Google Ads for B2B SaaS clients. Supported creative strategy and reporting, aligning deliverables with SQL-focused growth goals.
Director of Creativity & CRM at YAMA Desarrolladora Inmobiliaria
March 1, 2022 - October 9, 2025Developed and executed B2B marketing strategies integrating CRM to improve lead routing and SQL qualification. Coordinated sales, events, and digital campaigns to support enterprise-level growth objectives. Tested Google pilot software for enhanced lead quality and performance measurement.
Marketing Director at Mi Dinerito
December 1, 2022 - October 9, 2025Directed digital and traditional marketing strategy for financial services, focusing on customer acquisition and lead nurturing. Analyzed trends and implemented strategies across customer segments to improve SQL conversion. Created budgets, forecasts, and oversaw commercial team execution.
Sr. Copywriter / Creative Content Manager at KTBO
December 1, 2019 - October 9, 2025Created multi-brand content strategies and proposals, integrating storytelling with brand positioning. Directed art and content generation to align campaigns with audience engagement goals.
Account Manager / Copywriter / Community Manager / Sales Executive at Various Agencies, Mexico City, MX
December 31, 2016 - October 9, 2025Early career roles focusing on AdWords optimization, BTL strategies, content creation, CRM integration, and client prospecting.
Sr. Media Buyer Analyst at Strike Social
November 1, 2022 - PresentBuilt and executed paid media strategies for enterprise B2B and SaaS clients across Google Ads, DV360, LinkedIn, and Meta, managing budgets of $500K+. Partnered with client stakeholders to align paid media campaigns with SQL, CAC, and pipeline velocity targets. Created and presented quarterly strategic roadmaps, translating campaign data into growth narratives and actionable recommendations. Directed and mentored a media team of 5, ensuring quality execution and continuous optimization across 20+ monthly campaigns. Designed CRM-integrated workflows to validate lead routing and improve conversion quality from MQLs to SQLs.
Sr. Media Buyer (Freelance, Project-Based) at C LAY
August 1, 2024 - PresentAudited and optimized ad accounts, launched new campaigns, and set up conversion goals for B2B SaaS clients. Reviewed promotions/product launches and managed deliverables through Asana. Developed and executed strategies for e-commerce and SaaS accounts, ensuring pipeline growth opportunities.
Sr. Paid Social Specialist (Freelance, Project-Based) at Giant Partners
July 1, 2025 - October 9, 2025Designed and managed paid social campaigns across Meta, LinkedIn, and Google Ads for B2B SaaS clients. Supported creative strategy and reporting, aligning deliverables with SQL-focused growth goals.
Director of Creativity & CRM at YAMA Desarrolladora Inmobiliaria
March 1, 2022 - October 9, 2025Developed and executed B2B marketing strategies integrating CRM to improve lead routing and SQL qualification. Coordinated sales, events, and digital campaigns to support enterprise-level growth objectives. Tested Google pilot software for enhanced lead quality and performance measurement.
Marketing Director at Mi Dinerito
December 1, 2022 - October 9, 2025Directed digital and traditional marketing strategy for financial services, with focus on customer acquisition and lead nurturing. Analyzed trends and implemented strategies across customer segments to improve SQL conversion. Created budgets, forecasts, and oversaw commercial team execution.
Sr. Copywriter / Creative Content Manager at K TBO
December 1, 2019 - October 9, 2025Created multi-brand content strategies and proposals, integrating storytelling with brand positioning. Directed art and content generation to align campaigns with audience engagement goals.
Various Roles (Account Manager, Copywriter, Community Manager, Sales Executive) at Early Career Roles, Mexico City, MX
December 31, 2016 - October 9, 2025Roles included Account Manager, Copywriter, Community Manager, and Sales Executive focusing on AdWords optimization, BTL strategies, content creation, CRM integration, and client prospecting.
Education
Bachelor's Degree at UNILA
January 1, 2011 - December 31, 2016Bachelor’s Degree in Marketing at UNILA
January 1, 2011 - December 31, 2016Qualifications
Certificado en idioma
January 1, 2024 - December 31, 2024Google Skillshop Certifications
January 1, 2024 - December 31, 2024Storytelling certification
January 1, 2019 - December 31, 2019Inbound Marketing certification
January 1, 2022 - December 31, 2022Creativity certification
January 1, 2020 - December 31, 2020HubSpot Academy Certification
January 1, 2024 - December 31, 2024Google Ads Display Certification
January 1, 2024 - December 31, 2024Google Ads Video Certification
January 1, 2024 - December 31, 2024Google Ads Search Certification
January 1, 2024 - December 31, 2024Google Ads Apps Certification
January 1, 2024 - December 31, 2024Google Ads Data Studio Certification
January 1, 2024 - December 31, 2024Storytelling Certification
January 1, 2019 - December 31, 2019Inbound Marketing Certification
January 1, 2022 - December 31, 2022Creativity Certification
January 1, 2020 - December 31, 2020Bachelor of Marketing (Incomplete)
January 1, 2011 - January 1, 2016Google Ads Certification – Google Skillshop
January 1, 2024 - October 9, 2025Inbound Marketing
January 1, 2022 - October 9, 2025Creativity Certification – Simulador de Vuelo
January 1, 2020 - October 9, 2025Storytelling Certification – CENTRO
January 1, 2019 - October 9, 2025Bachelor of Marketing (Incomplete)
January 1, 2011 - January 1, 2016Google Ads Certification
January 1, 2024 - October 9, 2025Inbound Marketing
January 1, 2022 - October 9, 2025Creativity Certification – Simulador de Vuelo
January 1, 2020 - October 9, 2025Storytelling Certification – CENTRO
January 1, 2019 - October 9, 2025Bachelor of Marketing (Incomplete)
January 1, 2011 - January 1, 2016Google Ads Certification – Google Skillshop
January 1, 2024 - October 9, 2025Inbound Marketing
January 1, 2022 - October 9, 2025Creativity Certification – Simulador de Vuelo
January 1, 2020 - October 9, 2025Storytelling Certification – CENTRO
January 1, 2019 - October 9, 2025Industry Experience
Media & Entertainment, Professional Services, Real Estate & Construction, Retail, Software & Internet, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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