Available to hire
I am a strategic marketing professional with a track record of leading and delivering comprehensive marketing programs in complex business environments. I excel at branding, product launches, cross-functional leadership, building high-performing teams, and driving measurable impact.
I’m eager to bring agency-scale insights and hands-on leadership to corporate marketing, leveraging my experience to diagnose needs and craft effective solutions that align with goals, audiences, budgets, and technology stacks.
Experience Level
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Vice President, Client Services at EVERSANA INTOUCH
October 30, 2021 - July 8, 2022Oversaw product launches including branding development, campaign creation, launch, analytics and campaign evolution. Maintained senior-level client relationships and collaborated with cross-functional teams to ensure deliverables were on strategy and on brand. Developed multichannel strategy and branding for new imaging products and administered global product launches for HIV and prostate cancer detection agents.
Group Account Director at INTOUCH SOLUTIONS
March 31, 2021 - July 9, 2025Managed teams across client work and counseled them on career development. Maintained client and peer relationships while setting priorities and objectives. Collaborated on planning, response projections, and reporting. Launched multiple new products and introduced one of the first mobile apps for real world data collection in metastatic breast cancer. Played a key role in relaunching the New York office and contributed to agency growth.
Account Director at INTOUCH SOLUTIONS
September 1, 2011 - July 9, 2025Directed account teams and client work, ensuring successful execution of marketing campaigns and product launches. Developed annual scopes of work with staffing recommendations and collaborated with media and analytics teams.
Management Director at FOOTE, CONE AND BELDING (FCB)
July 1, 2010 - July 9, 2025Led preparation and coordination of launch materials alongside account teams. Partnered with clients in insurance, education, and healthcare verticals. Managed integrated direct-to-consumer campaigns including DRTV, print, online, and mobile for new treatments. Oversaw branding conversion and analyzed results of various marketing program tests.
Account Director / Account Supervisor / Account Executive at GREY DIRECT
March 31, 2005 - July 8, 2025Managed teams and partnered with clients on integrated marketing programs including multicultural materials, direct mail, DRTV, digital banners, and publications across financial services, entertainment, and travel sectors.
Vice President, Client Services at EVERSANA INTOUCH
October 1, 2022 - October 1, 2022Oversaw product launches that encompassed branding development, campaign creation, launch, ongoing analytics, and campaign evolution. Cultivated and maintained relationships with senior-level clients. Liaised directly with cross-functional teams to ensure materials developed were on strategy and on brand. Actively participated in the development of new branding for products, working closely with planning and creative counterparts. Developed multichannel strategy and branding for new imaging product. Launched new imaging agent for prostate cancer detection (PYLARIFY). Administered first global product launch for HIV with existing client, overseeing the executional team and ensuring all materials were consistent and on strategy.
Group Account Director at INTOUCH SOLUTIONS
February 28, 2021 - February 28, 2021Account Director at INTOUCH SOLUTIONS
September 1, 2011 - September 1, 2011Managed a team of Account Executives and Supervisors, counseled on career development, maintained client and internal relationships, and established priorities and objectives. Collaborated with media and analytics on planning, response projections, and reporting. Developed annual scopes of work with staffing recommendations.
Management Director at FOOTE, CONE AND BELDING (FCB)
July 1, 2010 - July 1, 2010Spearheaded the preparation and coordination of launch and program materials, working closely with account teams and cross-functional groups. Partnered with clients across multiple verticals (insurance, education, healthcare). Launched integrated direct-to-consumer campaigns (DRTV, print, online, search, in-office, mobile) and drove cross-functional collaboration.
Account Director at GREY DIRECT
April 1, 2005 - April 1, 2005Led accounts across financial services, entertainment, and airline/travel sectors; managed teams and campaigns; oversaw conversion of materials and multi-channel marketing.
Account Supervisor at GREY DIRECT
May 1, 2002 - May 1, 2002Supervised teams delivering multicultural direct marketing, including Spanish and Chinese materials, direct mail, DRTV, digital banners, and publications.
Account Executive at GREY DIRECT
April 30, 2000 - April 30, 2000Supported integrated marketing programs including direct mail, DRTV, digital banners, and publications for clients such as Chase, Showtime Networks, and UA.
Education
Bachelor of Arts at University of Buffalo
January 1, 1990 - December 31, 1994Bachelor of Arts, Media Studies at University of Buffalo
January 11, 2030 - November 5, 2025Certificate, Public Relations and Advertising at University of Buffalo
January 11, 2030 - November 5, 2025Qualifications
Public Relations and Advertising Certificate
January 11, 2030 - November 5, 2025Bachelor of Arts, Media Studies
January 11, 2030 - November 5, 2025Industry Experience
Life Sciences, Healthcare, Financial Services, Consumer Goods, Media & Entertainment, Professional Services, Software & Internet
Experience Level
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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