I'm an accomplished Digital Marketing specialist with over 14 years of experience in various diverse sectors. I have a wealth of experience in planning, designing, and implementing end-to-end marketing campaigns. I hope to further develop my career by leading on marketing strategy and producing and evaluating campaigns. I enjoy creating engaging content and working collaboratively with stakeholders to drive business growth and customer engagement.…

Smita Jalaf

I'm an accomplished Digital Marketing specialist with over 14 years of experience in various diverse sectors. I have a wealth of experience in planning, designing, and implementing end-to-end marketing campaigns. I hope to further develop my career by leading on marketing strategy and producing and evaluating campaigns. I enjoy creating engaging content and working collaboratively with stakeholders to drive business growth and customer engagement.…

Available to hire

I’m an accomplished Digital Marketing specialist with over 14 years of experience in various diverse sectors. I have a wealth of experience in planning, designing, and implementing end-to-end marketing campaigns. I hope to further develop my career by leading on marketing strategy and producing and evaluating campaigns. I enjoy creating engaging content and working collaboratively with stakeholders to drive business growth and customer engagement.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Digital Marketing Officer at Asian Arts Agency
September 1, 2024 - Present
Managing the marketing strategy for an Arts Council non-profit arts organisation.
Digital Marketing Officer at Asian Arts Agency
September 1, 2024 - Present
Managing the marketing strategy for an Arts Council non-profit arts organisation.
Digital Marketing Officer at Asian Arts Agency
September 1, 2024 - Present
Managing the marketing strategy for an Arts Council non-profit arts organisation.
Digital Marketing Officer (3 Days A Week) at Asian Arts Agency
September 1, 2024 - Present
Managing the marketing strategy for an Arts Council non-profit arts organisation.
Digital Marketing Officer at Asian Arts Agency
September 1, 2024 - Present
Managing the marketing strategy for an Arts Council non-profit arts organisation.
Digital Marketing Specialist at Birmingham Race Impact Group
June 30, 2024 - July 30, 2025
Worked with partners Operation Black Vote and Black Equity Organisation on their national programme targeting young Black people to encourage voting in the general election. Created content for social media campaigns, managed posting calendars on TikTok, Instagram, LinkedIn, and Twitter, and developed marketing materials including presentations and eventbrite pages.
Digital Marketing Specialist at Birmingham Race Impact Group
June 30, 2024 - July 9, 2025
Worked with partners on a national programme to encourage young Black people to vote in the general election. Created all content for social media campaigns, managed posting calendar across TikTok, Instagram, LinkedIn & Twitter, and produced marketing materials including presentations and event pages.
Digital Marketing Specialist at Birmingham Race Impact Group
June 30, 2024 - July 9, 2025
Worked with partners Operation Black Vote and Black Equity Organisation on their national programme targeting young Black people to encourage them to vote in the general election. Created all content for the social media campaign, managed a calendar of posts on TikTok, Instagram, LinkedIn, and Twitter, and created a range of marketing materials including presentations and eventbrite pages.
Digital Marketing Specialist at Birmingham Race Impact Group
June 30, 2024 - July 9, 2025
Worked with partners Operation Black Vote and Black Equity Organisation on a national programme aimed at encouraging young Black people to vote in the general election. Created all social media content, managed post calendars on TikTok, Instagram, LinkedIn, and Twitter, and developed marketing materials including presentations and eventbrite pages.
Digital Marketing Specialist at Birmingham Race Impact Group
June 30, 2024 - July 9, 2025
Worked with partners Operation Black Vote and Black Equity Organisation on a national programme targeting young Black people to encourage voting during the general election. Created all social media content, managed posts on TikTok, Instagram, LinkedIn & Twitter, and developed marketing materials including presentations and Eventbrite pages.
CRM & Digital Marketer at Genting Casinos
September 30, 2023 - July 30, 2025
Delivered central CRM campaigns aimed at over 50,000 retail customers to drive app downloads, footfall, and sales. Created and distributed multi-channel content resulting in higher engagement and ROI. Introduced weekly email and SMS newsletters with personalised messaging increasing visitation and click rates by 40%. Devised communications strategy aligned to business objectives and managed marketing automation campaigns with lapsed customers.
CRM & Digital Marketer at Genting Casinos
September 30, 2023 - July 9, 2025
Delivered CRM campaigns targeting over 50,000 customers to drive app downloads, footfall, and sales. Created and distributed multi-channel content resulting in higher engagement, increased retention, and ROI. Introduced personalized email and SMS newsletters that improved visitation and click rates by 40%. Managed marketing automation campaigns and collaborated with finance BI teams to measure campaign success.
CRM & Digital Marketer at Genting Casinos
September 30, 2023 - July 9, 2025
Delivered central CRM campaigns aimed at over 50,000 retail customers to drive app downloads, footfall, and sales. Created and distributed content across web, email, SMS, and push campaigns resulting in higher engagement, increased retention, app downloads and ROI. Introduced weekly email and SMS newsletters with personalised messaging which increased visitation, ROI, quality score, and click-through rates by 40%. Devised communication strategies aligned to business objectives, built data segmentation for targeting, increased customer retention and ROI by 30%. Managed marketing automation campaigns for lapsed customers increasing engagement and conversions by 10%.
CRM & Digital Marketer at Genting Casinos
September 30, 2023 - July 9, 2025
Delivered central CRM campaigns aimed at over 50,000 retail customers to drive app downloads, footfall, and sales. Created and distributed content across web, email, SMS, and push campaigns resulting in higher audience engagement and ROI. Introduced weekly email and SMS newsletters with personalised messaging, increasing visitation and click-through rates by 40%. Devised communications strategy aligned to business objectives and managed marketing automation campaigns, increasing engagement and conversions.
CRM & Digital Marketer at Genting Casinos
September 30, 2023 - July 9, 2025
Delivered central CRM campaigns aimed at over 50,000 retail customers to drive app downloads, footfall, and sales. Created and distributed content across multiple channels, increasing audience engagement and ROI. Introduced weekly newsletters, devised communication strategies, managed marketing automation, and worked with Finance Business Intelligence to measure success.
Marketing Manager at Vennersys
September 30, 2021 - July 30, 2025
Led marketing and PR campaigns for national tours, concerts, and festivals. Managed multichannel campaigns including website, social media, PR, paid advertising, and email newsletters. Increased social media followers by 40%, lead generation by 20%, and produced sales support literature. Managed social media platforms, ensured content consistency, and implemented SEO strategies.
Marketing Manager at Vennersys
September 30, 2021 - July 9, 2025
Led strategy and execution of multi-channel marketing for national tours, concerts, and festivals including digital, social media, PR, and email campaigns. Increased social media followers by 40% and lead generation by 20%. Produced SEO-optimized web copy and sales support literature. Managed marketing and PR department to align marketing to business objectives and drive measurable results.
Marketing Manager at Vennersys
September 30, 2021 - July 9, 2025
Led marketing and PR for national tours, concerts, and festivals. Managed multichannel campaigns including website, social media, PR, paid advertising, email newsletters, traditional media, and community outreach. Created content optimized for channels and managed content calendars. Managed stakeholder relationships and evaluated campaigns analyzing key metrics. Increased social media followers by 40%, lead generation by 20%. Wrote SEO optimized web copy. Produced sales support literature and managed social media and content schedule.
Marketing Manager at Vennersys
September 30, 2021 - July 9, 2025
Led strategy and implementation for marketing campaigns for national tours, concerts, and festivals. Managed multichannel campaigns across website, social media, PR, paid advertising, email newsletters, traditional media and community outreach. Increased social media followers by 40% and lead generation by 20%. Wrote SEO-optimized website copy and produced sales support literature. Oversaw social media platforms and content schedule to ensure consistency.
Marketing Manager at Vennersys
September 30, 2021 - July 9, 2025
Led marketing and PR for national tours, concerts, and festivals. Managed multi-channel campaigns including website, social media, PR, paid advertising, email newsletters, and community outreach. Increased social media followers by 40% and lead generation by 20%. Created SEO-optimized content and various sales support literature. Oversaw social media platforms and content scheduling.
Digital Communications Officer at Redrow Homes
April 30, 2019 - July 30, 2025
Managed social media accounts, monitored customer complaints, liaised with PR agencies, and handled conflict resolution processes.
Digital Communications Officer at Redrow Homes
April 30, 2019 - July 9, 2025
Managed social media accounts, responded to customer complaints, liaised with PR agencies, raised significant complaints with service teams, and followed conflict resolution processes.
Digital Communications Officer (FTC) at Redrow Homes
April 30, 2019 - July 9, 2025
Managed social media accounts, responded to customer complaints and environmental concerns, liaised with PR agencies, and ensured press releases were shared. Raised serious complaints with customer service and followed conflict resolution processes.
Digital Communications Officer (FTC) at Redrow Homes
April 30, 2019 - July 9, 2025
Managed social media accounts, monitored customer complaints related to homes and environmental impact, liaised with PR agencies to share press releases, and coordinated conflict resolution processes with customer service team.
Digital Communications Officer (FTC) at Redrow Homes
April 30, 2019 - July 9, 2025
Managed social media accounts, responded to customer complaints, liaised with PR agencies, raised serious complaints with customer service, and followed conflict resolution processes.
Marketing Coordinator at Advantage Services Europe
February 28, 2019 - July 30, 2025
Managed marketing communications and campaigns.
Marketing Coordinator at Advantage Services Europe
February 28, 2019 - July 9, 2025
Responsibilities not specified in detail.
Marketing Coordinator at Advantage Services Europe
February 28, 2019 - July 9, 2025
Marketing Coordinator at Advantage Services Europe
February 28, 2019 - July 9, 2025
Handled marketing coordination tasks including production of newsletters, social media, SEO, PPC campaigns, and alignment with overall marketing strategy.
Marketing Coordinator at Advantage Services Europe
February 28, 2019 - July 9, 2025
Managed marketing for various companies, developed advertising streams, increased press coverage, and coordinated marketing and PR departments. Created engaging newsletters and content aligned with SEO strategies.
Digital Marketing Executive at Various Fixed Term Contracts
September 30, 2018 - July 30, 2025
Managed digital marketing activities across multiple clients and sectors including social media strategy, SEO, PPC campaigns, content creation, and analytics.
Digital Marketing Executive at Various Fixed Term Contracts
September 30, 2018 - July 9, 2025
Managed digital marketing for clients including luxury hotels, premium restaurants, e-commerce businesses, and music festivals. Developed SEO and PPC strategies, managed social media, created content, and delivered measurable campaigns aligned with customer engagement goals.
Digital Marketing Executive at Fixed Term Contracts
September 30, 2018 - July 9, 2025
Digital Marketing Executive (Fixed Term Contracts) at Various
September 30, 2018 - July 9, 2025
Managed all elements of digital marketing for various clients including hotels, restaurants, property contractors, e-commerce businesses, and live music festivals. Developed SEO and PPC strategies, social media plans, and created engaging newsletters to improve customer engagement and ROI.
Digital Marketing Executive at Various Fixed Term Contracts
September 30, 2018 - July 9, 2025
Managed digital marketing strategies including SEO, PPC campaigns, social media, email marketing, and content creation. Coordinated marketing teams to deliver against KPIs, improved customer engagement, loyalty and conversion rates through data-driven campaigns.
Marketing & PR Coordinator at Busy Bees Benefits
July 31, 2016 - July 30, 2025
Managed social media, CRM, email marketing, and overall marketing strategies including content production, SEO alignment, and event campaigns.
Marketing & PR Coordinator at Busy Bees Benefits
July 31, 2016 - July 9, 2025
Managed all aspects of marketing including social media, SEO, PPC, communications, content creation, and PR. Increased press coverage by 50% and social media followers by 60%. Produced newsletters, managed marketing calendar, and built media relationships.
Marketing & PR Coordinator at Busy Bees Benefits
July 31, 2016 - July 9, 2025
Managed social media platforms, CRM, email delivery systems, and email newsletters to drive new business and client acquisition. Developed digital advertising streams such as PPC, banner adverts, and email campaigns to achieve KPIs. Increased press coverage by 50%, managed marketing departments for different businesses, produced engaging newsletters, managed SEO and PPC strategies, created content for websites and marketing materials, and increased social media followers by 60%. Produced customer communications that maintained brand consistency and drove business and ROI.
Marketing & PR Coordinator at Busy Bees Benefits
July 31, 2016 - July 9, 2025
Coordinated marketing and PR activities, managed social media, SEO, PPC strategy, content creation, and press relations to increase brand visibility and business growth. Increased social media followers by 60% through targeted content strategies.
Marketing & PR Coordinator at Busy Bees Benefits
July 31, 2016 - July 9, 2025
Managed communications calendar, press releases, social media, SEO, and PPC strategy. Developed media strategies, responded to media enquiries, and increased social media followers by 60%. Produced newsletters and managed brand consistency.

Education

Master of Arts at Squared Online By Google
January 1, 2014 - December 31, 2014
Bachelor of Arts at University of Leicester
January 1, 2009 - December 31, 2009
Master of Arts at Squared Online By Google
January 1, 2014 - December 31, 2014
Bachelor of Arts at University of Leicester
January 1, 2009 - December 31, 2009
Master of Arts at Squared Online By Google
January 1, 2014 - December 31, 2014
Bachelor of Arts at University of Leicester, Leicester, LCE
January 1, 2009 - December 31, 2009
Master of Arts at Squared Online By Google
January 1, 2014 - December 31, 2014
Bachelor of Arts at University of Leicester
January 1, 2009 - December 31, 2009
Master of Arts at Squared Online By Google
January 1, 2014 - December 31, 2014
Bachelor of Arts at University of Leicester
January 1, 2009 - December 31, 2009

Qualifications

The Complete Guide To Personas
January 1, 2023 - December 31, 2023
Copywriting Secrets
January 1, 2023 - December 31, 2023
Digital Marketing & Social Media Programme
January 1, 2022 - December 31, 2022
Activate Customer-Centric Marketing
January 1, 2018 - December 31, 2018
Activate Customer-Centric Marketing
January 1, 2018 - December 31, 2018
The Complete Guide To Personas
January 1, 2023 - December 31, 2023
Copywriting secrets
January 1, 2023 - December 31, 2023
Digital Marketing & Social Media Programme
January 1, 2022 - December 31, 2022
Activate Customer-Centric Marketing
January 1, 2018 - December 31, 2018
Digital Marketing & Social Media Programme
January 11, 2030 - July 9, 2025
The Complete Guide To Personas
January 1, 2023 - December 31, 2023
Copywriting secrets
January 1, 2023 - December 31, 2023
The Complete Guide To Personas
January 1, 2023 - December 31, 2023
Copywriting Secrets
January 1, 2023 - December 31, 2023
Digital Marketing & Social Media Programme
January 1, 2022 - December 31, 2022
Activate Customer-Centric Marketing
January 1, 2018 - December 31, 2018
The Complete Guide To Personas
January 1, 2023 - December 31, 2023
Copywriting secrets
January 1, 2023 - December 31, 2023
Digital Marketing & Social Media Programme
January 1, 2022 - December 31, 2022
Activate Customer-Centric Marketing
January 1, 2018 - December 31, 2018

Industry Experience

Media & Entertainment, Non-Profit Organization, Retail, Travel & Hospitality, Professional Services, Real Estate & Construction, Software & Internet

Skills

Experience Level