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Hi, I'm Shalom Chidera Barnabas, a strategic Paid Ads Specialist and Digital Marketing Manager with over 4 years of experience helping health and wellness brands grow across African markets. I specialize in creating high-converting Meta and Google ad campaigns, targeting the right audiences, and optimizing conversion rates to deliver significant ROI improvements. I'm bilingual in English and French, which has allowed me to expand campaigns successfully into both English and French-speaking regions like Ghana, Kenya, and Cameroon. I enjoy working collaboratively with teams to develop creative ad content and implement data-driven optimizations that make a real impact.…Hi, I'm Shalom Chidera Barnabas, a strategic Paid Ads Specialist and Digital Marketing Manager with over 4 years of experience helping health and wellness brands grow across African markets. I specialize in creating high-converting Meta and Google ad campaigns, targeting the right audiences, and optimizing conversion rates to deliver significant ROI improvements. I'm bilingual in English and French, which has allowed me to expand campaigns successfully into both English and French-speaking regions like Ghana, Kenya, and Cameroon. I enjoy working collaboratively with teams to develop creative ad content and implement data-driven optimizations that make a real impact.

Shalom Chidera Barnabas

Copywriter, Digital Marketer, PPC Manager, +3

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Hi, I'm Shalom Chidera Barnabas, a strategic Paid Ads Specialist and Digital Marketing Manager with over 4 years of experience helping health and wellness brands grow across African markets. I specialize in creating high-converting Meta and Google ad campaigns, targeting the right audiences, and optimizing conversion rates to deliver significant ROI improvements. I'm bilingual in English and French, which has allowed me to expand campaigns successfully into both English and French-speaking regions like Ghana, Kenya, and Cameroon. I enjoy working collaboratively with teams to develop creative ad content and implement data-driven optimizations that make a real impact.…Hi, I'm Shalom Chidera Barnabas, a strategic Paid Ads Specialist and Digital Marketing Manager with over 4 years of experience helping health and wellness brands grow across African markets. I specialize in creating high-converting Meta and Google ad campaigns, targeting the right audiences, and optimizing conversion rates to deliver significant ROI improvements. I'm bilingual in English and French, which has allowed me to expand campaigns successfully into both English and French-speaking regions like Ghana, Kenya, and Cameroon. I enjoy working collaboratively with teams to develop creative ad content and implement data-driven optimizations that make a real impact.

Available to hire

Hi, I’m Shalom Chidera Barnabas, a strategic Paid Ads Specialist and Digital Marketing Manager with over 4 years of experience helping health and wellness brands grow across African markets. I specialize in creating high-converting Meta and Google ad campaigns, targeting the right audiences, and optimizing conversion rates to deliver significant ROI improvements.

I’m bilingual in English and French, which has allowed me to expand campaigns successfully into both English and French-speaking regions like Ghana, Kenya, and Cameroon. I enjoy working collaboratively with teams to develop creative ad content and implement data-driven optimizations that make a real impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Fluent

Work Experience

Paid Ads Specialist | Digital Marketing Manager at Nolele Technology Firm

September 1, 2021 - Present

Managed and optimized $40,000+ in annual ad spend across Meta and Google platforms, achieving an average ROAS improvement of 45%. Designed and scaled performance-driven ad campaigns for erectile dysfunction products targeting health-conscious male demographics across Nigeria, Ghana, Kenya, and Cameroon. Led a team of 10 advertising assistants, training them in data-driven campaign optimization and ad creative testing strategies. Developed high-converting ad creatives and landing pages in collaboration with the content team, increasing lead generation by 38% year-over-year. Expanded paid advertising efforts into French-speaking regions, leveraging bilingual skills to localize messaging and boost regional engagement rates by 27%. Regularly monitored analytics dashboards, adjusting bidding strategies and targeting parameters to maintain optimal CPC, CTR, and CPA metrics. Executed A/B testing frameworks for ad copies and creatives, driving a 20% improvement in campaign click-through rates