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Hi, I'm Sarah Tariq, a passionate Digital Communication Manager with extensive experience leading digital strategies that significantly boost brand engagement and sales. I've enjoyed working with major FMCGs like Nestlé and Coca-Cola, spearheading influencer marketing campaigns and social media initiatives that drive meaningful results. My goal is always to create impactful communication strategies that resonate with audiences and drive business growth. I love collaborating with creative teams and influencers to craft campaigns that not only meet KPIs but also nurture lasting partnerships. With a background in international sales and marketing, I bring a strategic mindset combined with hands-on experience to every project I take on.…Hi, I'm Sarah Tariq, a passionate Digital Communication Manager with extensive experience leading digital strategies that significantly boost brand engagement and sales. I've enjoyed working with major FMCGs like Nestlé and Coca-Cola, spearheading influencer marketing campaigns and social media initiatives that drive meaningful results. My goal is always to create impactful communication strategies that resonate with audiences and drive business growth. I love collaborating with creative teams and influencers to craft campaigns that not only meet KPIs but also nurture lasting partnerships. With a background in international sales and marketing, I bring a strategic mindset combined with hands-on experience to every project I take on.

Sarah Tariq

Influencer Marketing Manager, Digital Marketer, PR Freelancer, +2

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Hi, I'm Sarah Tariq, a passionate Digital Communication Manager with extensive experience leading digital strategies that significantly boost brand engagement and sales. I've enjoyed working with major FMCGs like Nestlé and Coca-Cola, spearheading influencer marketing campaigns and social media initiatives that drive meaningful results. My goal is always to create impactful communication strategies that resonate with audiences and drive business growth. I love collaborating with creative teams and influencers to craft campaigns that not only meet KPIs but also nurture lasting partnerships. With a background in international sales and marketing, I bring a strategic mindset combined with hands-on experience to every project I take on.…Hi, I'm Sarah Tariq, a passionate Digital Communication Manager with extensive experience leading digital strategies that significantly boost brand engagement and sales. I've enjoyed working with major FMCGs like Nestlé and Coca-Cola, spearheading influencer marketing campaigns and social media initiatives that drive meaningful results. My goal is always to create impactful communication strategies that resonate with audiences and drive business growth. I love collaborating with creative teams and influencers to craft campaigns that not only meet KPIs but also nurture lasting partnerships. With a background in international sales and marketing, I bring a strategic mindset combined with hands-on experience to every project I take on.

Available to hire

Hi, I’m Sarah Tariq, a passionate Digital Communication Manager with extensive experience leading digital strategies that significantly boost brand engagement and sales. I’ve enjoyed working with major FMCGs like Nestlé and Coca-Cola, spearheading influencer marketing campaigns and social media initiatives that drive meaningful results. My goal is always to create impactful communication strategies that resonate with audiences and drive business growth.

I love collaborating with creative teams and influencers to craft campaigns that not only meet KPIs but also nurture lasting partnerships. With a background in international sales and marketing, I bring a strategic mindset combined with hands-on experience to every project I take on.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Digital Communication Manager at Volkactive Digital Agency

December 31, 2024 - July 9, 2025

Led cross-functional teams to deliver digital communication strategies that increased social media engagement by over 150% and follower counts by 75%. Curated influencer marketing plans for FMCG clients like Nestlé, managing a portfolio of 16 brands and ensuring ROI-focused budget justifications. Developed annual influencer campaigns focused on product usability, boosting engagement by 40% and sales by 17%. Directed social media campaigns for major projects including Nestlé’s Apple Sourcing Project and Coca-Cola’s Clean Water flood relief, achieving a 94% positive shift in consumer sentiment. Initiated partnerships that expanded influencer reach by over 150,000. Collaborated with paid media teams to optimize campaign KPIs, resulting in a 20% increase in lead generation and a 10% reduction in customer acquisition cost.

PR and Production Coordinator at Clover PR & Events

December 31, 2021 - July 9, 2025

Designed and executed viral video campaigns such as The Bottle Cap Challenge and Life ka Switch On for PepsiCo, achieving over 15 million views and an 80% increase in brand mentions in the first month. Developed influencer-led campaigns that raised brand reach and engagement by 60% across platforms by selecting influencers with 500k+ followers aligning with brand identity. Coordinated product placements and sponsored content for fashion and skincare brands with top-tier influencers, driving a 25% increase in direct website traffic and 20% sales uplift post-campaign. Led concept development and art direction for photo and video shoots, managing logistics, schedules, stylists and models to ensure timely content delivery.

Summer Intern at Coca-Cola

December 31, 2018 - July 9, 2025

Assisted in executing Fanta 2.0 sampling campaign, leading to a 15% brand awareness increase and 20% sales uplift, with 80% positive target feedback. Supported Roar Blitz launch and managed Cokefest Roar Lounge, contributing to a 25% rise in consumer interactions and 90% positive feedback. Collaborated with research agencies to analyze sales data, providing insights that improved sales by 10% and optimized marketing strategies.

Sales and Reservations at Park Hyatt Jeddah - Marina, Club and Spa

December 31, 2015 - July 9, 2025

Managed annual retreats and corporate packages for clients including BUPA Insurance and Saudi Airlines, boosting client satisfaction. Coordinated conferences for companies such as JamJoom Pharma, P&G, and Saudi Aramco’s annual meetings. Delivered seamless event execution for the Merck Middle East Summit, enhancing attendance and engagement.