I am a creative and data-savvy multimedia journalist with a strong flair for visual storytelling, video production, and audience engagement. With years of experience across journalism, content strategy, and multimedia production, I specialise in translating complex tech topics into engaging narratives for business and general audiences. My portfolio spans video content, influencer-style interviews, SEO-driven editorial, and cross-channel content for social platforms. Tech-savvy, fast-paced, and passionate about AI and digital culture, I bring hands-on experience in managing content life cycles across Instagram, TikTok, and LinkedIn. I strive to create compelling multimedia content that aligns with business goals and resonates with diverse audiences. I have led DEI storytelling initiatives, covered international tech events, and worked closely with marketing and sales teams to align multimedia strategies with brand voice and consultancy objectives. My skills include interviewing, scripting, video editing, social media engagement, and data visualization, which I use to amplify content reach and deepen audience connection.

Ric Ki Lee Abrams

I am a creative and data-savvy multimedia journalist with a strong flair for visual storytelling, video production, and audience engagement. With years of experience across journalism, content strategy, and multimedia production, I specialise in translating complex tech topics into engaging narratives for business and general audiences. My portfolio spans video content, influencer-style interviews, SEO-driven editorial, and cross-channel content for social platforms. Tech-savvy, fast-paced, and passionate about AI and digital culture, I bring hands-on experience in managing content life cycles across Instagram, TikTok, and LinkedIn. I strive to create compelling multimedia content that aligns with business goals and resonates with diverse audiences. I have led DEI storytelling initiatives, covered international tech events, and worked closely with marketing and sales teams to align multimedia strategies with brand voice and consultancy objectives. My skills include interviewing, scripting, video editing, social media engagement, and data visualization, which I use to amplify content reach and deepen audience connection.

Available to hire

I am a creative and data-savvy multimedia journalist with a strong flair for visual storytelling, video production, and audience engagement. With years of experience across journalism, content strategy, and multimedia production, I specialise in translating complex tech topics into engaging narratives for business and general audiences. My portfolio spans video content, influencer-style interviews, SEO-driven editorial, and cross-channel content for social platforms. Tech-savvy, fast-paced, and passionate about AI and digital culture, I bring hands-on experience in managing content life cycles across Instagram, TikTok, and LinkedIn.

I strive to create compelling multimedia content that aligns with business goals and resonates with diverse audiences. I have led DEI storytelling initiatives, covered international tech events, and worked closely with marketing and sales teams to align multimedia strategies with brand voice and consultancy objectives. My skills include interviewing, scripting, video editing, social media engagement, and data visualization, which I use to amplify content reach and deepen audience connection.

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Language

Spanish; Castilian
Intermediate

Work Experience

N. America Correspondent/Multimedia Journalist at TechInformed
August 1, 2021 - Present
Produced, edited, and hosted video podcasts and interviews. Reported from global conferences/events. Managed and trained the editorial team on SEO, boosting search visibility. Designed branded multimedia content and data visualizations using Adobe Suite and managed landing pages via WordPress. Led newsletter production and weekly Google Analytics reporting to inform editorial decisions. Collaborated with Sales and Marketing to develop multimedia products tailored to audience and client needs.
Data Graphics Fellow at Insider London
July 31, 2021 - July 9, 2025
Combined data with creativity to create engaging data graphics using DataWrapper, Figma, Adobe Suite (Photoshop, Illustrator), Google Sheets & Docs and other tools. Stayed on top of trends to suggest where data visualization could improve storytelling. Researched, interviewed sources, and assisted in writing articles and features in line with the house style for publication to a global audience.
Social Media Manager at SISU - DE&I Consultancy London
February 28, 2023 - July 9, 2025
Researched for and created posts for multiple platforms (LinkedIn, TikTok, Instagram) using Canva. Grew their social media following and reach, produced and edited podcast episodes, assisted in creating and executing a social media plan.
Multimedia Journalist at Tech Informed
March 31, 2025 - August 9, 2025
Produced, hosted, and edited weekly video podcast content interviewing executives from leading companies such as Zoom, LUSH, and Deloitte, tailored to social media audiences. Shot and edited original video clips and interviews using Adobe Premiere Pro and RiversideFM. Created branded video snippets optimized for platforms including TikTok, LinkedIn, and Instagram. Aligned multimedia content with investor and partner messaging while working cross-functionally with marketing and sales teams. Created SEO-driven articles and newsletter campaigns to amplify content reach. Covered international tech events with in-person video and written content, and led DEI storytelling initiatives by bringing human-first narratives to tech reporting.
Data Graphics Fellow at Business Insider
August 31, 2023 - August 9, 2025
Designed visual storytelling assets using Figma, Adobe Suite, and Data Wrapper to support data-driven journalism projects. Collaborated with reporters and editors to produce graphics that clearly and effectively explained complex data sets. Researched and pitched visual-first story ideas, contributing to writing and design. Applied rigorous editorial standards to ensure visual accuracy and reader engagement.
Social Media Manager at SISU
April 30, 2023 - August 9, 2025
Created video and graphic content for Instagram, TikTok, and LinkedIn, growing audience engagement. Edited podcast and educational video content around DE&I themes. Built content calendars and coordinated influencer-style content with company founders. Supported audience growth through analytics review, timing optimisation, and brand voice consistency. Collaborated closely with founders to align marketing content with consultancy goals. Used Canva and Adobe Creative Suite to develop visual content from scratch.
Recruitment Resourcer at GBK Ltd
July 31, 2019 - August 9, 2025
Traveled across the UK to interview team members and create original human-interest content including blog posts, photos, and podcast-style interviews. Launched and managed branded Instagram and LinkedIn channels for employer engagement. Enhanced employer brand presence through engaging storytelling and social media content strategy. Provided admin-level support for ATS software and liaised with hiring managers on recruitment campaigns.

Education

MSc Digital Journalism at Goldsmiths University London
October 1, 2020 - August 31, 2022
BA Broadcast Media at Brighton University
October 5, 2010 - July 31, 2012
MSc in Digital Journalism at Goldsmiths University, UK
January 1, 2021 - December 31, 2022
BA in Broadcast Media at University of Brighton, UK
January 1, 2011 - December 31, 2014

Qualifications

TEjL Certified
January 11, 2030 - July 9, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Travel & Hospitality, Education