Available to hire
Hi, I’m Lucia Manetti. With over 8 years of experience in SaaS marketing, I’ve honed my skills in leading teams and driving results through strategic account-based marketing, performance marketing, and brand marketing. I thrive on building effective marketing strategies and leading globally distributed teams to achieve growth.
I’m passionate about combining creativity with analytical thinking, and I enjoy working cross-functionally with sales and design teams to meet objectives. I’m always eager to learn and adapt, bringing innovative ideas to the table to maximize marketing impact and contribute to business success.
Experience Level
Language
English
Fluent
French
Advanced
Italian
Fluent
Spanish; Castilian
Intermediate
German
Intermediate
Work Experience
Head of Marketing at StrangeBee, Paris
March 31, 2025 - July 9, 2025Building and managing the global marketing division. Defining its goals, all related processes, and initiatives (OKR). Key achievements in 2024 include a 150% increase in qualified organic leads, improving organic conversion rates from 0.5% to 4%, releasing a new full brand identity, and boosting sales from marketing channels by 35%.
Senior Marketing Manager at Wonderflow, Amsterdam
September 30, 2023 - July 9, 2025Led team management and defined and executed regional marketing plans. Collaborated with sales and design teams to achieve objectives. Executed multi-channel campaigns with aligned communications. Managed budgets, organized events, and provided sales support. Gathered customer and market insights to enhance outreach, conversions, and qualified leads. Optimized marketing initiatives by tracking and analysis. Built online & offline brand awareness, including SEO, social media, and content strategy. Presented ideas and deliverables to stakeholders.
Marketing Manager at Newired, Turin
January 31, 2021 - July 9, 2025Managed marketing lead generation and awareness campaigns as well as growth initiatives end-to-end with a unified cross-channel strategy. Defined corporate identity and led brand awareness tasks. Conducted email marketing and PPC campaigns. Investigated new platforms to communicate with potential customers. Tracked incremental prospects through paid and unpaid channels. Managed the marketing budget ensuring continuous performance improvements.
Marketing & Communication Specialist at Emerasoft (Lynx Group), Turin
March 31, 2019 - July 9, 2025Handled brand awareness activities, website management, events, and communication.
Head of Marketing at StrangeBee, Paris
March 1, 2025 - July 31, 2025Building and managing the global marketing division. Defining its goals, all related processes and initiatives (OKR). Key results achieved in 2024 include a 150% increase in qualified organic leads, improving organic conversion rate from 0.5% to 4%, releasing a new full brand identity, and increasing sales from marketing channels by 35%.
Senior Marketing Manager at Wonderflow, Amsterdam
September 1, 2023 - July 31, 2025In charge of team management with the definition and execution of regional marketing plans. Worked closely with sales and design teams to achieve objectives. Conceptualized and executed multi-channel campaigns ensuring alignment across communications. Managed budget guidelines, organized events, documented business processes, and supported sales. Gathered customer and market insights to inform outreach strategies and optimize marketing initiatives. Built online and offline brand awareness focusing on SEO, social media, and content strategy. Presented ideas and deliverables to internal and external stakeholders.
Marketing Manager at Newired, Turin
January 1, 2021 - July 31, 2025Managed marketing lead generation and awareness campaigns alongside other growth initiatives. Defined and refined corporate identity and managed brand awareness. Executed email marketing and PPC campaigns. Researched and tested new communication platforms. Acquired and tracked incremental prospects through paid and unpaid channels. Owned and managed the marketing budget ensuring continuous performance improvement.
Marketing & Communication Specialist at Emerasoft (Lynx Group), Turin
March 1, 2019 - July 31, 2025Handled brand awareness activities, managed website, organized events, and managed communication efforts.
Head of Marketing at StrangeBee, Paris
March 1, 2025 - July 31, 2025Building and managing the global marketing division. Defining its goals, all related processes and initiatives (OKR). Key results achieved in 2024 include +150% qualified leads (organic), organic conversion rate increased from 0.5% to 4%, release of a new full brand identity, and a 35% increase in sales from marketing channels.
Senior Marketing Manager at Wonderflow, Amsterdam
September 1, 2023 - July 31, 2025In charge of team management with the definition and execution of regional marketing plans. Worked in partnership with sales and design teams to meet objectives. Conceptualized and executed multi-channel campaigns ensuring alignment of communications and messaging. Established budget guidelines, organized events, documented business processes, and provided additional sales support. Gathered customer and market insights to inform outreach strategies, increase conversions, and generate qualified leads. Identified effectiveness and impact of marketing initiatives through tracking and analysis, optimizing accordingly. Built online and offline brand awareness by executing SEO, social media, and content strategy. Presented ideas and final deliverables to stakeholders.
Marketing Manager at Newired, Turin
January 1, 2021 - July 31, 2025Ran marketing lead generation and awareness campaigns along with other growth initiatives end-to-end. Defined and perfected corporate identity and directed all brand awareness tasks. Managed email marketing and PPC campaigns. Explored and tested new platforms for communication with potential customers. Acquired and tracked incremental prospects through all channels. Owned and managed marketing budget, ensuring continuous performance improvement.
Marketing & Communication Specialist at Emerasoft (Lynx Group), Turin
March 1, 2019 - July 31, 2025Handled brand awareness activities, website management, events, and communications.
Education
Degree at Event Horizon School, Turin
January 1, 2019 - December 31, 2019Master at Europa Business School, Turin
January 1, 2019 - December 31, 2019Degree at Università degli Studi di Torino, Turin
January 1, 2017 - December 31, 2017Degree at Event Horizon School, Turin
January 1, 2019 - December 31, 2019Master at Europa Business School, Turin
January 1, 2019 - December 31, 2019Degree at Università degli Studi di Torino, Turin
January 1, 2017 - December 31, 2017Degree in Video Game Concept Art at Event Horizon School, Turin
January 1, 2019 - December 31, 2019Master in Digital Marketing at Europa Business School, Turin
January 1, 2019 - December 31, 2019Degree in History of Art and Cultural Heritage at Università degli Studi di Torino, Turin
January 1, 2017 - December 31, 2017Qualifications
Industry Experience
Software & Internet
Experience Level
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