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Hi, I'm Andrew William Ralph. I've had the pleasure of working with a wide range of artists, creating custom animations, visuals, and content that help bring their creative visions to life. Over the years, I've grown from creating ads for social media to leading creative teams and driving the visual identity for music labels. I love collaborating with artists and marketing teams to develop fresh, compelling visual narratives and experiences. My work spans animated music videos, AR lenses, branded content, and more. I'm passionate about staying versatile and rooted in collaboration to keep my work dynamic and engaging.…Hi, I'm Andrew William Ralph. I've had the pleasure of working with a wide range of artists, creating custom animations, visuals, and content that help bring their creative visions to life. Over the years, I've grown from creating ads for social media to leading creative teams and driving the visual identity for music labels. I love collaborating with artists and marketing teams to develop fresh, compelling visual narratives and experiences. My work spans animated music videos, AR lenses, branded content, and more. I'm passionate about staying versatile and rooted in collaboration to keep my work dynamic and engaging.

Andrew William Ralph

Creative Director, Animator, Illustrator, +1

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Hi, I'm Andrew William Ralph. I've had the pleasure of working with a wide range of artists, creating custom animations, visuals, and content that help bring their creative visions to life. Over the years, I've grown from creating ads for social media to leading creative teams and driving the visual identity for music labels. I love collaborating with artists and marketing teams to develop fresh, compelling visual narratives and experiences. My work spans animated music videos, AR lenses, branded content, and more. I'm passionate about staying versatile and rooted in collaboration to keep my work dynamic and engaging.…Hi, I'm Andrew William Ralph. I've had the pleasure of working with a wide range of artists, creating custom animations, visuals, and content that help bring their creative visions to life. Over the years, I've grown from creating ads for social media to leading creative teams and driving the visual identity for music labels. I love collaborating with artists and marketing teams to develop fresh, compelling visual narratives and experiences. My work spans animated music videos, AR lenses, branded content, and more. I'm passionate about staying versatile and rooted in collaboration to keep my work dynamic and engaging.

Available to hire

Hi, I’m Andrew William Ralph. I’ve had the pleasure of working with a wide range of artists, creating custom animations, visuals, and content that help bring their creative visions to life. Over the years, I’ve grown from creating ads for social media to leading creative teams and driving the visual identity for music labels.

I love collaborating with artists and marketing teams to develop fresh, compelling visual narratives and experiences. My work spans animated music videos, AR lenses, branded content, and more. I’m passionate about staying versatile and rooted in collaboration to keep my work dynamic and engaging.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior Animator/Editor at Atlantic Records

January 1, 2024 - July 9, 2025

Originally hired to create ads for social media, quickly expanded role to lead the creation of custom animations for a wide range of marketing initiatives. Produced animated content for music videos, GIFs, AR lenses, stage visuals (festivals and live TV), lyric videos, merchandise, and web experiences. Served as the first motion graphics editor on the digital team, contributing significantly to its growth and transformation. Helped scale the team into a full-service in-house creative agency, mentoring and collaborating with five additional motion graphic editors. Led visual direction for album releases by working closely with marketing teams and artists to shape compelling visual narratives tailored to each campaign. Collaborated one-on-one with artists such as PnB Rock, Portugal. The Man, The Knocks, Grouplove, Alex Winston, Hayley Kiyoko, Highly Suspect, Jasiah, Iggy Pop, Adia Victoria, and Rico Nasty. Created an animated video for Lil Uzi Vert’s "XO Tour Llif3," which amassed near

Creative Director at GoodTalk Records

January 1, 2024 - Present

Spearheading the visual and brand development of the label, shaping its creative identity across all platforms. Responsible for designing album artwork, directing music videos and ads, and producing merchandise that reflects the label's distinct voice and artist roster. Collaborating with artists and label leadership to ensure all visual output aligns with both artistic vision and marketing strategy. Working closely with GoodTalk founder Jonny Shipes to develop an original animated series centered around the label’s mascot, Cuzzin Howie.