Available to hire
Hi, I’m Alex Petcu, a customer-centric marketing professional with over 5 years of experience in both B2B and B2C environments. I specialize in digital marketing aspects such as SEO, SEA, content creation, website management, and lead generation. I enjoy enhancing marketing performance by combining practical experience with academic knowledge.
With an additional 7 years of customer service experience, I have a solid background in achieving business growth, training teams, and building strong relationships with stakeholders. I’m passionate about using data and marketing psychology to optimize user experience, and I’m always eager to explore new strategies that drive results and build meaningful connections.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Advanced
Dutch
Intermediate
Work Experience
Digital Marketing Specialist at Konica Minolta Sensing Europe
June 30, 2025 - July 9, 2025Led a double website migration for 4 websites enhancing SEO and user experience. Supported team members in migrating additional websites. Conducted extensive Google Analytics and SEO analysis to optimize website structure and content. Improved conversion rates through testing and marketing psychology, increasing RFQ completions and MQL conversions significantly. Created SEO-optimized content by collaborating with product managers and conducting research. Managed and optimized Google Ads campaigns, outperforming agency results. Led multiple LinkedIn Ads campaigns across countries, collaborated with design teams, and mentored colleagues on best practices. Investigated persona development and analyzed customer journeys using multiple analytics tools, offering recommendations to improve UX/UI. Developed targeted email, LinkedIn messaging, and cold calling scripts, automated marketing campaigns, hosted webinars, and integrated B2B platforms for lead generation. Provided strategic advice to
Marketing Executive at Ikeuchi Europe B.V.
September 30, 2022 - July 9, 2025Collaborated with a digital marketing agency on website modernization focusing on UI/UX improvements. Initiated and implemented a chatbot to enhance customer interaction. Developed and optimized SEO content leading to significant increases in website traffic, session duration, and click-throughs. Managed marketing collateral design and created promotional videos. Generated and converted marketing qualified leads into sales, achieving strong ROI. Expanded presence on B2B platforms to enhance backlinks and lead generation. Ran Google Ads and LinkedIn campaigns generating substantial clicks and conversions. Analyzed customer transaction data for segmentation and pricing strategy. Designed customer journey maps and social media content increasing followers and lead generation. Led email marketing campaigns and guided marketing interns. Managed a marketing budget effectively.
Customer Service Guest Specialist at Booking.com
January 31, 2021 - July 9, 2025Consistently exceeded KPI goals with high-quality service, maintaining a customer satisfaction (CSAT) score above 90%. Received multiple appraisals for outstanding communication and customer management skills.
Marketing Intern at Satocan Turismo (5-Hotels Cluster)
March 31, 2019 - July 9, 2025Supported sales and marketing by analyzing booking forecasts and managing online sales channels. Assisted with promotional campaigns and competitor analysis to optimize pricing and occupancy.
Front Desk Agent at Room Mate Aitana Hotel
September 30, 2018 - July 9, 2025Provided excellent customer service, earning merit diplomas and recognition for online mentions. Suggested and helped implement business improvements that enhanced service quality and reduced waste.
Brand Representative at Abercrombie & Fitch
September 30, 2018 - July 9, 2025Delivered excellent customer service recognized by senior management, developed a customer service handbook to improve operations, and trained new employees.
Marketing Intern at Satocan Turismo (5-Hotels Cluster)
February 29, 2016 - July 9, 2025Performed benchmarking analyses, occupancy forecasting, customer satisfaction interviews, and social media management resulting in increased followers.
Sales Associate at Puma Store
July 31, 2015 - July 9, 2025Provided sales assistance and customer service.
Kitchen assistant/Stewarding at L’Entrecote et Les Dames Restaurant
August 31, 2015 - July 9, 2025Assisted kitchen and stewarding operations.
Digital Marketing Specialist at Konica Minolta Sensing Europe
June 30, 2025 - July 9, 2025Led double website migration across multiple CMS platforms, improving SEO, UX, and content strategy to enhance search engine visibility and performance. Conducted extensive Google Analytics and customer segmentation analysis, leading to significant improvements in website conversion rates and lead qualifications. Developed and executed content creation strategies, managing SEO-optimized articles and success stories. Managed and optimized Google Ads and LinkedIn Ads campaigns across various countries, surpassing agency results and boosting conversions. Trained and mentored colleagues in LinkedIn Ads strategy. Investigated Personas and customer journeys to inform targeted marketing efforts. Automated email marketing campaigns and hosted webinars to generate qualified leads. Initiated Account-Based Marketing campaigns to strengthen remarketing and lead generation. Advised management on service portal development, communication improvements, employee development, and internal platforms. Es
Marketing Executive at Ikeuchi Europe B.V.
September 30, 2022 - July 9, 2025Collaborated on website modernization projects, incorporating UI/UX design and consumer psychology to improve customer experience and lead generation. Initiated chatbot implementation to enhance customer journey and communication. Created SEO content, blog articles, product pages, and case studies that attracted significant new visitors and improved site metrics. Managed design updates for marketing collateral including leaflets, infographics, product catalogs, and promotional videos. Executed targeted marketing activities leading to revenue generation and strong ROI. Developed and managed Google Ads and LinkedIn Ads campaigns boosting product awareness and lead acquisition. Analyzed customer transactions resulting in segmentation and pricing strategy insights. Designed customer journey maps and managed social media accounts to generate leads and grow followers. Led email marketing efforts and managed marketing budgets while mentoring marketing interns.
Customer Service Guest Specialist at Booking.com
January 31, 2021 - July 9, 2025Provided high-quality customer service, consistently exceeding KPI goals and achieving customer satisfaction scores above 90%. Earned recognition for effective communication and customer management through multiple appraisal awards.
Marketing Intern at Satocan Turismo (5-Hotels Cluster)
March 31, 2019 - July 9, 2025Supported sales and marketing by analyzing booking forecasts, managing reservations, monitoring sales channels, and assisting in pricing and promotional campaigns. Contributed to competitor analysis and occupancy strategy through data-driven insights.
Front Desk Agent at Room Mate Aitana Hotel
September 30, 2018 - July 9, 2025Delivered excellent customer service earning multiple recognitions and merit diplomas. Proposed and coordinated business ideas enhancing service quality and reducing resource use, leading to quick implementation by management.
Brand Representative at Abercrombie & Fitch
September 30, 2018 - July 9, 2025Consistently delivered excellent customer service, earning multiple positive notes and an employee of the month award. Developed an improved customer service handbook and trained new employees to maintain high operational standards.
Marketing Intern at Satocan Turismo (5-Hotels Cluster)
February 28, 2016 - July 9, 2025Conducted benchmarking analyses, data modeling, and customer satisfaction interviews to support strategic decision-making. Managed multiple social media accounts, growing followers significantly over six months.
Sales Associate at Puma Store
July 31, 2015 - July 9, 2025Performed sales associate duties within a retail environment, contributing to sales targets and customer service standards.
Kitchen assistant/Stewarding at L’Entrecote et Les Dames Restaurant
August 31, 2015 - July 9, 2025Provided kitchen and stewarding support within a restaurant environment.
Education
Master’s Degree at RUG University Groningen
September 1, 2020 - February 28, 2022Bachelor Degree at Inholland Hogeschool
September 1, 2013 - September 1, 2018Bachelor Degree at Spiru Haret University
October 1, 2008 - July 31, 2011Master’s Degree at RUG University Groningen
September 1, 2020 - February 28, 2022Bachelor Degree at Inholland Hogeschool
September 1, 2013 - September 30, 2018Bachelor Degree at Spiru Haret University
October 1, 2008 - July 31, 2011Qualifications
Emotional Intelligence
January 1, 2020 - December 31, 2020Public Speaking
January 1, 2020 - December 31, 2020Project Management SCRUM
January 1, 2020 - December 31, 2020Process Communication Model 1 & 2 (PCM)
January 1, 2020 - December 31, 2020Career Coaching
January 1, 2020 - December 31, 2020Toastmasters – Public Speaking
January 1, 2020 - December 31, 2020B2B Marketing
January 1, 2020 - December 31, 2020B2C Marketing
January 1, 2020 - December 31, 2020Pricing Strategy, Channel Management and Retailing
January 1, 2020 - December 31, 2020Brand and Product Management
January 1, 2020 - December 31, 2020Integrated Marketing-Communications
January 1, 2020 - December 31, 2020Increase SEO traffic with WordPress
January 1, 2020 - December 31, 2020LinkedIn Marketing
January 1, 2020 - December 31, 2020Google Ads
January 1, 2020 - December 31, 2020Facebook Marketing
January 1, 2020 - December 31, 2020Consumer Psychology
January 1, 2020 - December 31, 2020Marketing Communication
January 1, 2020 - December 31, 2020Digital Marketing (Growth Tribe)
January 1, 2020 - December 31, 2020Paid Search - PPC (Digital Marketing Institute)
January 1, 2020 - December 31, 2020Content Stack CMS
January 1, 2020 - December 31, 2020Consumer Behavior
January 1, 2020 - December 31, 2020Advertising Psychology
January 1, 2020 - December 31, 2020SEO
January 1, 2020 - December 31, 2020Copywriting
January 1, 2020 - December 31, 2020Account-Based Marketing
January 1, 2020 - December 31, 2020GA4
January 1, 2020 - December 31, 2020Google Tag Manager
January 1, 2020 - December 31, 2020SEA
January 1, 2020 - December 31, 2020Growth Marketing
January 1, 2020 - December 31, 2020Content Marketing
January 1, 2020 - December 31, 2020Data Analysis
January 1, 2020 - December 31, 2020Conversion Rate Optimization (CRO)
January 1, 2020 - December 31, 2020Emotional Intelligence
January 1, 2023 - December 31, 2023Public Speaking
January 1, 2023 - December 31, 2023Project Management SCRUM
January 1, 2023 - December 31, 2023Introduction to SCRUM
January 1, 2023 - December 31, 2023Process Communication Model 1 & 2 (PCM)
January 1, 2023 - December 31, 2023Career Coaching Robert De Wilde
January 1, 2023 - December 31, 2023Toastmasters – Public Speaking
January 1, 2023 - December 31, 2023B2B Marketing
January 1, 2023 - December 31, 2023B2C Marketing
January 1, 2023 - December 31, 2023Pricing Strategy, Channel Management and Retailing
January 1, 2023 - December 31, 2023Brand and Product Management
January 1, 2023 - December 31, 2023Integrated Marketing Communications
January 1, 2023 - December 31, 2023Increase SEO traffic with WordPress
January 1, 2023 - December 31, 2023LinkedIn Marketing
January 1, 2023 - December 31, 2023Google Ads
January 1, 2023 - December 31, 2023Facebook Marketing
January 1, 2023 - December 31, 2023Consumer Psychology
January 1, 2023 - December 31, 2023Marketing Communication
January 1, 2023 - December 31, 2023Digital Marketing (Growth Tribe)
January 1, 2023 - December 31, 2023Paid Search - PPC (Digital Marketing Institute)
January 1, 2023 - December 31, 2023Content Stack CMS
January 1, 2023 - December 31, 2023Consumer Behavior
January 1, 2023 - December 31, 2023Advertising Psychology
January 1, 2023 - December 31, 2023SEO
January 1, 2023 - December 31, 2023Copywriting
January 1, 2023 - December 31, 2023Account-Based Marketing
January 1, 2023 - December 31, 2023GA4
January 1, 2023 - December 31, 2023Google Tag Manager
January 1, 2023 - December 31, 2023SEA
January 1, 2023 - December 31, 2023Growth Marketing
January 1, 2023 - December 31, 2023Content Marketing
January 1, 2023 - December 31, 2023Data Analysis
January 1, 2023 - December 31, 2023Conversion Rate Optimization (CRO)
January 1, 2023 - December 31, 2023Industry Experience
Professional Services, Manufacturing, Consumer Goods, Travel & Hospitality, Retail, Wholesale & Distribution
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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