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Hi, I'm Abhinav Vig, a marketing professional with over three years of experience. I recently graduated with a Master of Business Analytics from the Schulich School of Business, where I developed a passion for marketing analytics, SEO, and campaign optimization. I enjoy working with cross-functional teams and using data-driven insights to generate real business outcomes. I'm highly curious and eager to learn, which helped me progress quickly in my roles. I have hands-on experience with tools like Google Analytics, Tableau, DV360, and more. I also love creating promotional content and have a knack for combining creativity with analysis to drive ROI and improve marketing strategies.…Hi, I'm Abhinav Vig, a marketing professional with over three years of experience. I recently graduated with a Master of Business Analytics from the Schulich School of Business, where I developed a passion for marketing analytics, SEO, and campaign optimization. I enjoy working with cross-functional teams and using data-driven insights to generate real business outcomes. I'm highly curious and eager to learn, which helped me progress quickly in my roles. I have hands-on experience with tools like Google Analytics, Tableau, DV360, and more. I also love creating promotional content and have a knack for combining creativity with analysis to drive ROI and improve marketing strategies.

Abhinav Vig

Marketing Strategist, Digital Marketer, Marketing Analyst, +2

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Hi, I'm Abhinav Vig, a marketing professional with over three years of experience. I recently graduated with a Master of Business Analytics from the Schulich School of Business, where I developed a passion for marketing analytics, SEO, and campaign optimization. I enjoy working with cross-functional teams and using data-driven insights to generate real business outcomes. I'm highly curious and eager to learn, which helped me progress quickly in my roles. I have hands-on experience with tools like Google Analytics, Tableau, DV360, and more. I also love creating promotional content and have a knack for combining creativity with analysis to drive ROI and improve marketing strategies.…Hi, I'm Abhinav Vig, a marketing professional with over three years of experience. I recently graduated with a Master of Business Analytics from the Schulich School of Business, where I developed a passion for marketing analytics, SEO, and campaign optimization. I enjoy working with cross-functional teams and using data-driven insights to generate real business outcomes. I'm highly curious and eager to learn, which helped me progress quickly in my roles. I have hands-on experience with tools like Google Analytics, Tableau, DV360, and more. I also love creating promotional content and have a knack for combining creativity with analysis to drive ROI and improve marketing strategies.

Available to hire

Hi, I’m Abhinav Vig, a marketing professional with over three years of experience. I recently graduated with a Master of Business Analytics from the Schulich School of Business, where I developed a passion for marketing analytics, SEO, and campaign optimization. I enjoy working with cross-functional teams and using data-driven insights to generate real business outcomes.

I’m highly curious and eager to learn, which helped me progress quickly in my roles. I have hands-on experience with tools like Google Analytics, Tableau, DV360, and more. I also love creating promotional content and have a knack for combining creativity with analysis to drive ROI and improve marketing strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Advertising Illustration

Intermediate

Salesforce

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Specialist at Adventure Outdoors

April 30, 2024 - July 9, 2025

Managed the end-to-end process of creating and updating product listings on E-Commerce platforms like Ecwid and Facebook Marketplace, leading to a 30% increase in quarterly sales revenue. Led cross-platform marketing strategies using SEO and competitive research tools such as Google Analytics, SEMrush, and Data Studio, driving a 90% increase in website traffic and a 65% rise in clicks. Created marketing materials including posters, banners, product photos, and e-mail newsletters using Canva by researching competitors and industry trends. Promoted from Marketing Assistant to Specialist within 9 months.

Digital Marketing Specialist at Adventure Outdoors

April 30, 2024 - July 9, 2025

Managed the end-to-end process of creating and updating product listings on E-Commerce platforms like Ecwid and Facebook Marketplace, leading to a 30% increase in quarterly sales revenue. Managed cross-platform marketing strategies using SEO and competitive research tools such as Google Analytics, SEMrush, and Data Studio, leading to a 90% increase in website traffic and a 65% rise in clicks in Q1 2023. Created marketing materials including posters, banners, product photos, e-mail newsletters, and other promotional content using Canva by conducting in-depth competitor and industry trend analysis. Promoted from Marketing Assistant to Specialist within 9 months.

Analyst at Publicis Media

December 31, 2022 - July 9, 2025

Analyzed digital campaign performance using Salesforce Datorama and Excel to provide insights and maximize ROI by 20%, and created client-facing presentations. Managed activation and delivery of audiences on destination platforms and collaborated with cross-functional teams for successful campaigns for clients such as Macy’s, Toyota, and General Motors. Built first-party audiences in Google Analytics, managed audience segmentation, and ensured accurate reporting in Google DV360 campaigns. Performed quality assurance, troubleshooting, and data validation to maintain smooth platform operations. Earned Rising Star awards twice and an Extra Mile award for outstanding performance.

Analyst at Publicis Media

December 31, 2022 - July 9, 2025

Analyzed digital campaign performance using Salesforce Datorama and Excel to provide insights and maximize ROI by 20%. Created client-facing presentations. Managed activation and delivery of audiences on destination platforms while working with cross-functional teams to deliver successful campaigns for major clients such as Macy’s, Toyota, and General Motors under tight deadlines. Built first-party audiences in Google Analytics, managed audience segmentation, and ensured accurate reporting in Google DV360 campaigns. Performed quality assurance, troubleshooting, and data validation to maintain smooth platform operations. Recognized with Rising Star (two times) and Extra Mile awards for outstanding performance.