Detail-oriented and proactive Digital Marketing Professional with 3+ years of experience driving brand visibility, optimizing SEO performance and generating leads across diverse industries. Proven expertise in managing web content, coordinating campaigns, and analyzing performance metrics. Skilled in overseeing digital assets and ensuring content aligns with business objectives.

Mansi Panchal

Detail-oriented and proactive Digital Marketing Professional with 3+ years of experience driving brand visibility, optimizing SEO performance and generating leads across diverse industries. Proven expertise in managing web content, coordinating campaigns, and analyzing performance metrics. Skilled in overseeing digital assets and ensuring content aligns with business objectives.

Available to hire

Detail-oriented and proactive Digital Marketing Professional with 3+ years of experience driving brand visibility, optimizing SEO performance and generating leads across diverse industries.

Proven expertise in managing web content, coordinating campaigns, and analyzing performance metrics. Skilled in overseeing digital assets and ensuring content aligns with business objectives.

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Language

English
Fluent

Work Experience

Digital Marketing Coordinator at BreezeMaxWeb
May 31, 2025 - July 9, 2025
Supported digital marketing campaigns by coordinating Google Business Profile updates for multiple clients. Communicated with Google to resolve suspended or disabled profiles, provided local SEO ranking strategies, created citations, and measured performance with Bright Local. Created tailored client contracts, collaborated internally for seamless execution, liaised with clients for content approval, and assisted sales and accounting teams by managing inbound leads and service upgrades.
SEO Specialist at Hip Optical
January 31, 2023 - July 9, 2025
Managed social media engagement and SEO content planning using Groove and SEMrush. Conducted keyword research and competitor analysis to optimize digital content, built high-quality backlinks through outreach and content partnerships, conducted backlink audits and disavowed toxic links using Google Search Console. Collaborated with design and writing teams to develop SEO-friendly content.
Sales & Digital Marketing Specialist at Universal HR Solutions
March 31, 2022 - July 9, 2025
Designed job templates and recruitment-focused digital content on Canva for social media using trending keywords and market research. Closed contracts by offering tailored recruitment solutions and competitive pricing.
Senior SEO Specialist at Biztech Consultancy
October 31, 2017 - July 9, 2025
Optimized websites using WordPress, HTML, and CSS; created and managed marketing content across blogs, social media, and web platforms incorporating UX design and wireframe strategies. Produced engaging visual and written content including graphic design and video editing for brand marketing. Conducted user research via SurveyMonkey to develop business personas.
Junior SEO Specialist at Perception Systems
October 31, 2016 - July 9, 2025
Performed website analysis and optimization using Google Analytics, keyword research, and market trends to enhance SEO and user engagement. Managed content and SEO strategy on WordPress sites including meta tag development, keyword updates, and link integration to improve site visibility.
SEO Specialist at Breeze MaxWeb
February 1, 2023 - October 1, 2025
Increased local SEO rankings for 40+ client accounts by consistently updating and optimizing Google Business Profiles, resulting in 30% higher search visibility and lead generation. Ensured 100% client satisfaction by resolving suspended/disabled profiles. Tracked site performance using Google Analytics, Search Console, and 5+ other analytics tools. Raised organic traffic by 25% through actionable local SEO strategies (keyword tagging, citation management, competitive analysis) to improve engagement and conversions. Elevated content quality and keyword performance by coordinating copywriters, creating structured briefs, and performing ongoing content audits to achieve higher SERP rankings.
SEO Analyst at Hip Optical
March 1, 2022 - January 31, 2023
Increased e-commerce website traffic by 35% and social engagement by 40% through strategic SEO content planning using SEMrush and Groove. Provided recommendations and executed content development strategy aligned with keyword-specific SEO goals. Improved search engine visibility and click-through rates by 20% via keyword research, competitor analysis, and on-page SEO. Optimized site architecture, metadata, and internal linking; strengthened domain authority by 15% through backlink campaigns, outreach, and content partnerships.
SEO Specialist at Breeze Max Web
February 1, 2023 - October 1, 2025
Led local SEO initiatives for 40+ client accounts by updating and optimizing Google Business Profiles, tracking performance with Google Analytics and five additional analytics tools, and improving local search visibility. Drove on-page optimization, citation management, and content alignment with business objectives; managed content quality by coordinating with copywriters and performing ongoing content audits, resulting in higher SERP rankings and increased engagement.
SEO Specialist at Hip Optical
March 1, 2022 - January 1, 2023
Developed and executed keyword-driven SEO strategy for ecommerce site, increasing traffic by 35% and social engagement by 40% through Groove and SEMrush-driven content planning. Provided recommendations and led implementation for content aligned with SEO goals; improved on-page optimization, metadata, architecture, and internal linking; achieved 20% higher CTR and 15% domain authority growth through backlink campaigns.

Education

Diploma at Toronto School of Management
September 1, 2020 - August 31, 2021
Bachelor of Science at J. P. Dawar Institute of Information & Technology
June 1, 2009 - March 31, 2011
Diploma at Toronto School of Management
January 11, 2030 - February 23, 2026
Bachelor of Science in Information Technology at J. P. Dawar Institute of Information & Technology, India
January 11, 2030 - February 23, 2026
Diploma in Digital Marketing at Toronto School of Management
January 11, 2030 - April 13, 2026
Bachelor of Science in Information Technology at J. P. Dawar Institute of Information & Technology, India
January 11, 2030 - April 13, 2026
Diploma in Digital Marketing at Toronto School of Management
January 11, 2030 - April 13, 2026
Bachelor of Science in Information Technology at J. P. Dawar Institute of Information & Technology
January 11, 2030 - April 13, 2026

Qualifications

Google Ads Search Certification
January 1, 2022 - February 23, 2026
Google Analytics Advanced Certification
January 1, 2020 - February 23, 2026
Google Analytics Individual Qualification
January 1, 2020 - February 23, 2026
Google Analytics Display Certification
January 1, 2020 - February 23, 2026
Google Ads Search Certification
January 1, 2022 - April 13, 2026
Google Analytics Advanced Certification
January 1, 2020 - April 13, 2026
Google Analytics Individual Qualification
January 1, 2020 - April 13, 2026
Google Analytics Display Certification
January 1, 2020 - April 13, 2026
Google Ads Search Certification
January 1, 2022 - April 13, 2026
Google Analytics Advanced Certification
January 1, 2020 - April 13, 2026
Google Analytics Individual Qualification
January 1, 2020 - April 13, 2026
Google Analytics Display Certification
January 1, 2020 - April 13, 2026

Industry Experience

Professional Services, Media & Entertainment, Retail, Software & Internet, Education