Sofía Rojas Chacón

Available to hire

I'm a skilled multi-tasker at heart, specializing in project and marketing management with a proven track record of turning strategic plans into measurable results.

About

I’m a skilled multi-tasker at heart, specializing in project and marketing management with a proven track record of turning strategic plans into measurable results. I thrive on leading cross-functional teams, spotting market trends, and delivering campaigns that boost visibility and revenue.

Throughout my career I’ve built and executed SaaS-focused digital campaigns, managed large budgets, and fostered strong partnerships with brand teams across LATAM and North America. I love creative problem solving, data-driven decision making, and producing compelling content that resonates with customers.

  • Joined July 2025

Industry experience

  • Computers & Electronics
  • Media & Entertainment
  • Retail
  • Real Estate & Construction
  • Professional Services
  • Software & Internet
  • Travel & Hospitality
  • Wholesale & Distribution
  • Education

Projects · 1

With over 15 years of experience in digital marketing and eCommerce—particularly in B2B environments—I bring a proven ability to drive digital initiatives and strengthen online presence. In my previous role, I successfully led multi-channel campaigns that delivered a 30% increase in qualified leads and a 25% growth in eCommerce revenue. I am highly proficient in tools such as Salesforce, Adobe Target, Adobe Marketo, and Pardot, enabling me to streamline workflows, enhance lead generation, and nurture customer relationships effectively. My hands-on expertise with Magento, Shopify, and WordPress allows me to manage websites end-to-end while optimizing user journeys for improved conversion rates. My background also includes close collaboration with design teams to build high-converting landing pages using Unbounce, aligning perfectly with Blindside’s mission of creating impactful branded experiences. Guided by a strong analytical mindset, I consistently use data-driven insights to shape strategies, refine campaigns, and drive continuous improvement. Beyond digital marketing, I am 100% creative at my core, with a strong foundation in AI, agency experience, and a diverse skill set spanning illustration, brand management, animation, photography, and cinematography. I thrive in fast-paced, collaborative environments and am deeply motivated by the opportunity to innovate, lead, and contribute to Blindside’s growth in the promotional products space. photoshop adobetarget adobemarketo marketing psd illustrator ai ae adobeaftereffects midjourney behance ai gemini discord SDXL photography

  • Art Director
  • Artist
  • Brand Designer
  • +7

Work experience· 66 roles

Chief Creative Officer / Design Lead · Digital Art Galleries: Eyes On Walls and Giant ArtDec 2025 – Jul 2025

Managed creative processes from concept to completion for two global digital art galleries based in Montreal. Led creative teams in producing marketing collateral, maintained e-commerce platforms using HTML5 and CSS, and developed client pitches and proposals. Coordinated email marketing efforts driving $3M in annual revenues, maintained major shopping sites including COSTCO NEXT brand, and executed marketing data analysis to optimize conversion rates. Produced audiovisual material including script writing and video production. Onboarded and managed strategic partnerships with Amazon, Home Depot, Macy's, and others. Created product marketing collateral, optimized content for partner sites, and drove promotional strategies.

Regional Digital Marketing Manager / Lead · Ingram Micro Latam ExportDec 2025 – Jul 2025

Led the Digital Marketing Team for Ingram Micro's LATAM Export Division based in the USA. Managed over 20 technology vendors and orchestrated 15+ marketing campaigns monthly for major brands including Adobe, Cisco, and Microsoft across Central America and the English Caribbean. Achieved email marketing open rates of 35% and CTR of 12% through Adobe Marketo and Oracle Eloqua, implementing A/B testing to improve engagement by 15%. Utilized SQL analytics and Xvantage platform for real-time performance tracking, enhancing data-driven decision-making by 40%. Mentored marketing professionals, improving team performance metrics by 30%. Managed digital marketing budgets, cross-functional teams across multiple countries, and developed detailed reports analyzing vendor campaign metrics.

Regional Digital Marketing Manager / Lead · Ingram Micro Latam ExportDec 2025 – Jul 2025

Led the Digital Marketing Team as the primary digital execution lead within Ingram Micro's LATAM Export Division based in USA headquarters. Managed over 20 technology vendors and executed more than 15 marketing campaigns monthly for key brands such as Adobe, Cisco, and Microsoft across Central America and the English Caribbean. Managed email marketing initiatives via Adobe Marketo and Oracle Eloqua with strong open and click-through rates, conducted A/B testing, and reported monthly SMART KPIs. Utilized SQL for subscriber analysis and real-time campaign tracking to enhance data-driven decisions. Managed digital marketing budgets effectively and mentored marketing professionals, improving performance metrics.

Regional Digital Marketing Manager / Lead · Ingram Micro Latam ExportDec 2025 – Jul 2025
Chief Creative Officer / Design Lead · Digital Art Galleries: Eyes On Walls and Giant ArtAug 2025 – Sep 2025 · 2 mos
Regional Digital Marketing Manager / Design Team Lead · Ingram Micro LATAM ExportAug 2025 – Sep 2025 · 2 mos
Chief Creative Officer / Design Lead · Digital Art Galleries: Eyes On Walls and Giant ArtAug 2025 – Sep 2025 · 2 mos
Regional Digital Marketing Manager / Design Team Lead · Ingram Micro Latam ExportAug 2025 – Sep 2025 · 2 mos

Education· 30

Minor in Digital and Audiovisual Production · Universidad Creativa2010 – 2012
Major in Photography · Universidad Veritas2009
Minor · Universidad Creativa2010 – 2012
Major · Universidad Veritas2009

Certifications and awards· 9

Blended Professional Certificate in Chief Digital Officer2021 – 2022
Creative Producer and Web Designer Certificate2012 – 2013
Certified SCRUM Master2030 – 2025
Blended Professional Certificate in Chief Digital Officer2021 – 2022

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