Sofia Rojas Chacon Mixed Media Producer

With over 15 years of experience in digital marketing and eCommerce—particularly in B2B environments—I bring a proven ability to drive digital initiatives and strengthen online presence. In my previous role, I successfully led multi-channel campaigns that delivered a 30% increase in qualified leads and a 25% growth in eCommerce revenue.

I am highly proficient in tools such as Salesforce, Adobe Target, Adobe Marketo, and Pardot, enabling me to streamline workflows, enhance lead generation, and nurture customer relationships effectively. My hands-on expertise with Magento, Shopify, and WordPress allows me to manage websites end-to-end while optimizing user journeys for improved conversion rates.

My background also includes close collaboration with design teams to build high-converting landing pages using Unbounce, aligning perfectly with Blindside’s mission of creating impactful branded experiences. Guided by a strong analytical mindset, I consistently use data-driven insights to shape strategies, refine campaigns, and drive continuous improvement.

Beyond digital marketing, I am 100% creative at my core, with a strong foundation in AI, agency experience, and a diverse skill set spanning illustration, brand management, animation, photography, and cinematography. I thrive in fast-paced, collaborative environments and am deeply motivated by the opportunity to innovate, lead, and contribute to Blindside’s growth in the promotional products space.

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