Available to hire
Hi, I’m Esther! With over 15 years of experience in brand building, marketing, and communications, I’ve had the pleasure of working with a wide variety of businesses from startups to multinational brands across consumer, retail, FMCG, and tech industries. I love combining creativity with measurable results to help enhance brand value and drive meaningful growth.
Outside the corporate world, I’m passionate about supporting my local community and small businesses by leading fundraising events and serving on boards. I’m all about fostering collaboration, positive change, and empowering others to succeed.
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Work Experience
Senior Brand, Marketing & Digital Consultant at Esther Kelleher Consulting
January 1, 2018 - PresentProvided consultancy services to diverse businesses across consumer-facing, FMCG sectors, and the tech industry, spanning high-growth startups venturing into new markets to well-established multinational brands. Clients included Made Great Digital Marketing Agency, Ted & Mems, National Celtic Folk Festival 2024, VALA Equestrian, Good Food Partners, Unite Health, Dynamiq Global, Etsy.com, Cotton On: Body and Menswear.
Senior Marketing and Communications Manager at Etsy.com
December 31, 2018 - July 10, 2025Oversaw and led the brand marketing, advertising, and partnerships strategy for Etsy Australia. Responsible for driving brand awareness, B2B partnerships for funding, and awareness for the creative entrepreneur community. Developed marketing roadmap for Australia, led global and local brand campaigns, drove significant brand awareness within Australia, oversaw membership initiatives, managed partnerships, and nurtured a high-performing team of 7 full-time staff.
PR & Marketing Manager at Country Road Group - MIMCO
December 31, 2015 - July 10, 2025Developed and executed marketing and PR strategy across multiple countries including Australia, NZ, South Africa, UK, and Hong Kong. Managed seasonal marketing and PR campaigns across all channels. Managed and optimized key partnerships such as MIMCO x L’Oreal Melbourne Fashion Festival. Developed launch and exit marketing strategies for new markets, managed media and agencies, and grew a team from 4 to 20 full-time employees over two business sales.
Retail Marketing Manager at Gorman and Alannah Hill, Factory X
December 31, 2012 - July 10, 2025Handled retail marketing tasks for the brands.
Events and Marketing PR and Partnerships at Sportsgirl
December 31, 2012 - July 10, 2025Managed events, PR and partnerships.
Creative Director and Founder at PL Collective
January 1, 2017 - PresentFounded and serves as Creative Director for an online jewellery and gifting destination. Collaborates with global artisans to stock unique, fun, and functional jewellery and accessories.
Senior Brand, Marketing & Digital Consultant at Esther Kelleher Consulting
January 1, 2018 - PresentProviding consultancy services to diverse businesses across consumer-facing, FMCG sectors and tech industry, supporting high-growth startups and multinational brands with brand marketing, advertising, partnership strategy, and digital marketing.
Senior Marketing and Communications Manager at Etsy.com
December 31, 2018 - July 10, 2025Oversaw and led brand marketing, advertising, and partnerships strategy for Etsy Australia. Responsible for driving brand awareness, managing B2B partnerships, growing consumer traffic and sales, and nurturing a high-performing team of 7 staff.
PR & Marketing Manager at Country Road Group - MIMCO
December 31, 2015 - July 10, 2025Developed and executed marketing and PR strategy across multiple countries. Managed seasonal campaigns, optimized partnerships, developed market entry and exit strategies, led media and agency management, and grew team size from 4 to 20 FTE during business sales.
Retail Marketing Manager at Gorman and Alannah Hill, Factory X
December 31, 2012 - July 10, 2025Responsible for retail marketing management.
Events and Marketing, PR and Partnerships at Sportsgirl
December 31, 2012 - July 10, 2025Managed events, marketing, PR, and partnerships initiatives.
Creative Director and Founder at PL Collective
January 1, 2017 - PresentFounded an online jewellery and gifting destination collaborating with global artisans to stock unique jewellery and accessories, evolving from a jewellery brand to a global artisan platform.
Education
Bachelor of Commerce at Deakin University
January 1, 2003 - December 31, 2007Bachelor of Commerce at Deakin University
January 1, 2003 - December 31, 2007Qualifications
Elevate Program
January 1, 2024 - December 31, 2024Digital Marketing
January 1, 2016 - December 31, 2016Diploma of Management
January 1, 2014 - December 31, 2014Emerging Leaders Program
January 1, 2013 - December 31, 2013Elevate Program
January 1, 2024 - December 31, 2024Digital Marketing
January 1, 2016 - December 31, 2016Diploma of Management
January 1, 2014 - December 31, 2014Emerging Leaders Program
January 1, 2013 - December 31, 2013Industry Experience
Retail, Consumer Goods, Software & Internet, Professional Services, Non-Profit Organization
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
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