Lucas Fonseca

Led the redefinition of Go-to-Market strategy to accelerate high-ticket B2B revenue and leads, delivering $1 million in sales within 3 months and 300% increase in qualified leads. Managed B2B product transformation by unifying platforms, optimizing onboarding, and implementing AI-driven team management tools, resulting in 18% ARR growth and 35% increase in mentorship bookings. Coordinated cross-functional teams to leverage data analytics and AI for agile decision-making.

Led a complete redefinition of the Go-to-Market strategy to accelerate high-ticket B2B revenue and leads, optimizing value proposition, redesigning capture pages, and automating Salesforce workflows. Achieved $1 million in direct sales within 3 months and increased qualified lead acquisition by 300%. Spearheaded B2B product transformation by unifying platforms, redesigning user journeys, optimizing onboarding, and incorporating AI-based features for team management. Delivered 18% growth in ARR and 35% increase in mentorship bookings while collaborating cross-functionally with Engineering, CX, Design, Sales, and C-Level executives.

Drove a financial turnaround improving EBITDA from -R$784,000 to R$8.5 million in 12 months through strategic marketing and resource optimization. Raised NPS from 58 to 80 by enhancing customer loyalty and retention. Increased marketing ROI from 7.5 to 18 and reduced CAC from R$16 to R$12 using funnel optimization and remarketing. Led high-impact digital campaigns increasing CTR from 0.8% to 4.9% and doubling Watch Time.