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I'm accountable for the results. I orchestrate my team with: customer problems and company problems and explains the desired outcomes to achieve. I help large organizations as well as innovative startups achieve consistency, distinctiveness and clarity, always taking a hands-on approach to any project, with a 100% focus on outcomes.…

Lucas Fonseca

ABM Marketer, AI Strategy Consultant, Content Strategist, +6

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I'm accountable for the results. I orchestrate my team with: customer problems and company problems and explains the desired outcomes to achieve. I help large organizations as well as innovative startups achieve consistency, distinctiveness and clarity, always taking a hands-on approach to any project, with a 100% focus on outcomes.…

Available to hire

I’m accountable for the results. I orchestrate my team with: customer problems and company problems and explains the desired outcomes to achieve. I help large organizations as well as innovative startups achieve consistency, distinctiveness and clarity, always taking a hands-on approach to any project, with a 100% focus on outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Product Marketing Manager - Business AI at Fluency Academy, Curitiba

February 1, 2025 - Present

Led a complete redefinition of the Go-to-Market strategy to accelerate high-ticket B2B revenue and leads, optimizing value proposition, redesigning capture pages, and automating Salesforce workflows. Achieved $1 million in direct sales within 3 months and increased qualified lead acquisition by 300%. Spearheaded B2B product transformation by unifying platforms, redesigning user journeys, optimizing onboarding, and incorporating AI-based features for team management. Delivered 18% growth in ARR and 35% increase in mentorship bookings while collaborating cross-functionally with Engineering, CX, Design, Sales, and C-Level executives.

Marketing Manager at Daju, Curitiba

February 1, 2023 - Present

Led a financial turnaround improving EBITDA from negative R$784,000 to a positive R$8.5 million in 12 months through marketing strategies and resource optimization. Increased customer satisfaction and NPS significantly and improved ROI and reduced CAC via funnel optimization and remarketing strategies. Managed digital campaigns focused on SEO, SEM, inbound marketing, and influencers, achieving a CTR increase from 0.8% to 4.9% and doubling watch time in 6 months.

Product Marketing Manager Lead at Daju

November 1, 2022 - Present

Implemented phygital resource optimization using heatmaps across physical stores and online platforms, increasing in-store and e-commerce conversion rates significantly. Led growth and activation campaigns for private label credit cards, boosting sales from R$60K to R$800K per month and driving customer loyalty. Developed loyalty program strategies including cashback and advanced CRM segmentation, which generated additional revenue and doubled customer registrations to over 400,000.

Head of Growth at Webs | We Build Sales, São Paulo

December 31, 2022 - July 10, 2025

Implemented aggressive Go-To-Market strategies aligned with product-market fit for multiple projects, increasing app subscribers by 27% and helping raise €300,000 in investment. Integrated marketing and sales to generate high-quality leads and improve conversions by 30%, resulting in R$50 million in sales and top 50 ranking for a construction company. Managed successful digital launches and influencer campaigns generating significant sales and engagement for clients including Tracta and Nestlé Portugal.

Director, Performance Strategy at Casa Oito, São Paulo

December 31, 2019 - July 10, 2025

Managed and planned end-to-end digital strategies focused on performance marketing across multiple channels including email marketing, SEM, mobile, and website. Oversaw media campaigns, digital PRM and CRM efforts, and identified innovation opportunities to drive new business. Supported sales teams and prospecting efforts, handling accounts such as Sponsor Biz, Qualicorp, CSU, SOS Mata Atlântica, and Domino's Pizza.

Product Marketing Manager - Business AI at Fluency Academy, Curitiba

February 1, 2025 - Present

Led the redefinition of Go-to-Market strategy to accelerate high-ticket B2B revenue and leads, delivering $1 million in sales within 3 months and 300% increase in qualified leads. Managed B2B product transformation by unifying platforms, optimizing onboarding, and implementing AI-driven team management tools, resulting in 18% ARR growth and 35% increase in mentorship bookings. Coordinated cross-functional teams to leverage data analytics and AI for agile decision-making.

Marketing Manager at Daju, Curitiba

February 1, 2023 - Present

Drove a financial turnaround improving EBITDA from -R$784,000 to R$8.5 million in 12 months through strategic marketing and resource optimization. Raised NPS from 58 to 80 by enhancing customer loyalty and retention. Increased marketing ROI from 7.5 to 18 and reduced CAC from R$16 to R$12 using funnel optimization and remarketing. Led high-impact digital campaigns increasing CTR from 0.8% to 4.9% and doubling Watch Time.

Product Marketing Manager Lead at Daju

November 1, 2022 - Present

Implemented phygital resource optimization using heatmaps and personalized POS and e-commerce interfaces, boosting in-store conversion rate from 55% to 71% and e-commerce from 0.55% to 1.8%. Developed activation campaigns for private label credit card usage, increasing sales significantly from R$60K to R$800K monthly. Managed Clube Daju loyalty program with cashback and CRM segmentation, growing average ticket by 25%, purchase frequency, and doubling registered customers within one year.

Head of Growth at Webs | We Build Sales, São Paulo

December 31, 2022 - July 10, 2025

Led Go-To-Market strategy for a real estate video app, increasing subscribers by 27% and helping secure €300,000 in investment. Optimized sales-led growth strategies for Inc Empreendimentos, generating over R$50 million in sales with a 30% increase in conversion rates. Directed digital launch for Tracta's vitamin C skincare line achieving complete sell-out during pre-sale with R$1.1 million additional sales. Managed influencer campaigns for Nestlé Portugal, boosting organic reach and engagement by 500%.

Director, Performance Strategy at Casa Oito, São Paulo

December 31, 2019 - July 10, 2025

Managed and planned end-to-end digital strategies including email marketing, SEM, mobile, web campaigns, media and CRM for clients such as Sponsor Biz, Qualicorp, CSU, SOS Mata Atlântica, and Domino's Pizza. Focused on performance metrics, KPIs, media campaigns, websites, digital PRM and CRM. Supported sales and new client prospecting driven by innovation and business problem solving.