Hi, I'm Albar Rizwan, a passionate digital marketer with extensive experience in data-driven marketing strategies, SEO, and CRM optimization. Over the years, I've had the privilege to work with global brands like Sony Interactive Entertainment and have led successful digital campaigns that significantly increased acquisition and engagement. I love combining my analytical skills with creative strategies to craft impactful marketing solutions. Currently, I am pursuing a Master’s degree in Digital Marketing and Media at Yeshiva University, where I’m exploring the role of AI in entrepreneurial marketing to enhance marketing effectiveness and ROI.

Albar Rizwan

Hi, I'm Albar Rizwan, a passionate digital marketer with extensive experience in data-driven marketing strategies, SEO, and CRM optimization. Over the years, I've had the privilege to work with global brands like Sony Interactive Entertainment and have led successful digital campaigns that significantly increased acquisition and engagement. I love combining my analytical skills with creative strategies to craft impactful marketing solutions. Currently, I am pursuing a Master’s degree in Digital Marketing and Media at Yeshiva University, where I’m exploring the role of AI in entrepreneurial marketing to enhance marketing effectiveness and ROI.

Available to hire

Hi, I’m Albar Rizwan, a passionate digital marketer with extensive experience in data-driven marketing strategies, SEO, and CRM optimization. Over the years, I’ve had the privilege to work with global brands like Sony Interactive Entertainment and have led successful digital campaigns that significantly increased acquisition and engagement.

I love combining my analytical skills with creative strategies to craft impactful marketing solutions. Currently, I am pursuing a Master’s degree in Digital Marketing and Media at Yeshiva University, where I’m exploring the role of AI in entrepreneurial marketing to enhance marketing effectiveness and ROI.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Marketing Intern at Sony Interactive Entertainment, PlayStation
August 31, 2023 - July 10, 2025
Analyzed 5000+ PC gamers' purchase and gameplay patterns to identify high-conversion segments, enabling CRM teams to launch targeted campaigns that increased PC gamers' acquisition for PlayStation by an estimated 5–8%. Designed PlayStation's PC gaming market entry plan by proposing strategies such as influencer outreach, social media content campaigns, and retail initiatives, increasing brand awareness and console conversion intent by 5–10%. Conducted keyword research and optimized SEO for PlayStation console and gaming accessories content using SEMrush and Google Trends, growing organic traffic by 7% to strengthen online visibility and category reach.
Digital Marketing Intern at Digiclues
July 31, 2024 - July 10, 2025
Managed Meta Ads campaigns for multiple e-commerce clients to generate leads, optimizing targeted ad visuals through A/B testing to increase conversion rates by 15% and reduce cost-per-click by 20%. Conducted on-page SEO audits for multiple e-commerce websites using SEMrush, optimizing keywords to improve search rankings, increasing organic traffic by 12%, and enhancing online brand visibility.
Digital Marketing Intern at TheOmniJobs
October 31, 2022 - July 10, 2025
Ran Meta Ads campaigns targeting job seekers to capture quality leads and created automated follow-up emails in GoHighLevel CRM, increasing open rates by 15% and click-through rates by 10%. Managed and segmented 200+ job seeker leads in GoHighLevel CRM based on signup behavior to prioritize high-intent prospects, enabling the sales team to engage more effectively and shorten the sales cycle.

Education

MS at Yeshiva University, Katz School of Science and Health
August 1, 2024 - May 31, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Consumer Goods, Retail, Software & Internet, Media & Entertainment