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Hi, I'm K. Darshan "Darsh" Patangay, an omnichannel marketing and sales enablement specialist with over 15 years of experience in driving growth and managing successful campaigns across various platforms like Google Ads, Bing, and Meta. I love developing data-driven strategies that not only meet but exceed ROAS targets, and have a strong background in both B2C and B2B environments. Throughout my career, I've worked with SaaS companies, e-Commerce businesses, and financial services to optimize paid and organic marketing efforts. I'm passionate about leveraging first-party data and innovative tools to improve customer lifetime value and retention. Beyond marketing, I'm also an entrepreneur who founded an e-Commerce business generating over $2 million in its first year. I'm excited about new challenges and driving impactful results.…Hi, I'm K. Darshan "Darsh" Patangay, an omnichannel marketing and sales enablement specialist with over 15 years of experience in driving growth and managing successful campaigns across various platforms like Google Ads, Bing, and Meta. I love developing data-driven strategies that not only meet but exceed ROAS targets, and have a strong background in both B2C and B2B environments. Throughout my career, I've worked with SaaS companies, e-Commerce businesses, and financial services to optimize paid and organic marketing efforts. I'm passionate about leveraging first-party data and innovative tools to improve customer lifetime value and retention. Beyond marketing, I'm also an entrepreneur who founded an e-Commerce business generating over $2 million in its first year. I'm excited about new challenges and driving impactful results.

K. Darshan Patangay

Marketing Strategist, Digital Marketer, Performance Marketer, +2

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Hi, I'm K. Darshan "Darsh" Patangay, an omnichannel marketing and sales enablement specialist with over 15 years of experience in driving growth and managing successful campaigns across various platforms like Google Ads, Bing, and Meta. I love developing data-driven strategies that not only meet but exceed ROAS targets, and have a strong background in both B2C and B2B environments. Throughout my career, I've worked with SaaS companies, e-Commerce businesses, and financial services to optimize paid and organic marketing efforts. I'm passionate about leveraging first-party data and innovative tools to improve customer lifetime value and retention. Beyond marketing, I'm also an entrepreneur who founded an e-Commerce business generating over $2 million in its first year. I'm excited about new challenges and driving impactful results.…Hi, I'm K. Darshan "Darsh" Patangay, an omnichannel marketing and sales enablement specialist with over 15 years of experience in driving growth and managing successful campaigns across various platforms like Google Ads, Bing, and Meta. I love developing data-driven strategies that not only meet but exceed ROAS targets, and have a strong background in both B2C and B2B environments. Throughout my career, I've worked with SaaS companies, e-Commerce businesses, and financial services to optimize paid and organic marketing efforts. I'm passionate about leveraging first-party data and innovative tools to improve customer lifetime value and retention. Beyond marketing, I'm also an entrepreneur who founded an e-Commerce business generating over $2 million in its first year. I'm excited about new challenges and driving impactful results.

Available to hire

Hi, I’m K. Darshan “Darsh” Patangay, an omnichannel marketing and sales enablement specialist with over 15 years of experience in driving growth and managing successful campaigns across various platforms like Google Ads, Bing, and Meta. I love developing data-driven strategies that not only meet but exceed ROAS targets, and have a strong background in both B2C and B2B environments.

Throughout my career, I’ve worked with SaaS companies, e-Commerce businesses, and financial services to optimize paid and organic marketing efforts. I’m passionate about leveraging first-party data and innovative tools to improve customer lifetime value and retention. Beyond marketing, I’m also an entrepreneur who founded an e-Commerce business generating over $2 million in its first year. I’m excited about new challenges and driving impactful results.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Intermediate

Work Experience

Performance Marketing (Sales & Fractional CMO) at CSI Nomina

October 1, 2021 - Present

Prospected, proposed, and presented Payroll SaaS solutions for binational businesses (US & MX) while owning site designs and managing all digital marketing efforts including SEO, Google Ads, Meta, and LinkedIn. Led prospecting and outreach to businesses with 200+ employees, conducted discovery calls and presentations, managed service contract extensions, and led staff training on CRM management and marketing intelligence to improve lifetime value.

Team Lead Google Ads (SEM & Display) at The Money Manual

October 31, 2024 - July 10, 2025

Managed a team of 4+ to grow revenue via SEM for financial offers, deploying verticals including Personal Loans, Mortgages, and Deposit Accounts. Led marketplace analysis for Insurance, Debt Consolidation, and High Yield Savings. Achieved +70% interaction rates and improved retention efforts by 4x through integration with email teams. Collaborated on data reporting dashboards saving 20 labor hours weekly and enabling 25% revenue growth in Q1 2024.

Paid Media, Senior Associate (Paid Search SEM) at Red Ventures

January 31, 2024 - July 10, 2025

Led SEM strategy across 7 business lines, sustaining over $1MM quarterly in spend on Google Ads for audiobook and music album releases, surpassing acquisition targets by +15%. Utilized traffic shaping bid optimizations and trend analysis to improve SERP positioning, resulting in +28% average impression share gain. Managed media planning and brand lift studies across social platforms with a $2.5MM holiday spend, securing over $150K in cumulative coupon sales.

Paid Media Specialist (Paid Search SEM) at Power Digital Marketing

June 30, 2022 - July 10, 2025

Managed a team of 5 in multi-format advertising for e-Commerce and B2B. Defined growth strategies for Search, Shopping, YouTube, and Display Ads. Increased MQL volume for B2B lead gen partners by integrating HubSpot data with Google Ads and improved close ratios by 2.5x. Supported start-ups by providing paid search data to enhance branding and engagement, reducing CPCs by 35%. Conducted video ad market testing on YouTube leading to an additional $100K in channel spend.

Paid Search Manager (SEM) at ProSites

June 30, 2021 - July 10, 2025

Led a SEM team of 5 to reduce customer acquisition costs for medical practices by 63% below the industry average. Managed a portfolio with 280-300 Google and Bing accounts collectively spending over $2MM annually. Developed compliant ad copy and post-click UX designs achieving +20% interaction rates and secured top impression share (+80%) across accounts.

Founder and Head of Operations at Maritime Title Services LLC

April 30, 2020 - July 10, 2025

Founded and operated an online title services business focusing on US Coast Guard documentation for yachts, generating $1.5MM in first year. Led branding, e-Commerce strategy, site design, content creation, SEO, paid search, and social media. Trained a team of 5 in documentation process call center operations. Developed partnerships with brokers, manufacturers, and dealers, facilitating business for sailing competitions and media features.

Media Strategist at QuinStreet

May 31, 2017 - July 10, 2025

Networked with publishers in financial services to enhance monetization methods through media planning, site traffic analysis, and management of media partnerships. Focused on co-branded audience experiences and conversion enhancement by discovering new monetization strategies in loans and financial services sectors.