Available to hire
I am a passionate, multilingual communications and digital marketing professional, content creator, and artist with over 10 years of experience across international industries and multicultural environments. I excel in content creation, strategy, creative direction, feature writing, social media management, media relations, and brand building. I have spearheaded omni-channel marketing campaigns and launched brands across paid media, digital, social, influencer, PR, in-store, and experiential channels. I’m seeking a full-time role to expand my experience, learn new skills, and contribute to a diverse team.
I have led content strategies for global brands such as McDonald’s, L’Oréal, and Dubai Safari Parks, and managed social channels for high-profile projects like Experience AlUla and AlUla Moments, achieving strong engagement and audience growth. My work blends storytelling with data-driven insights to drive measurable growth and compelling brand narratives.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Advanced
Arabic
Advanced
Korean
Intermediate
Japanese
Intermediate
Work Experience
Senior Content Strategist at Incubeta
October 1, 2024 - July 10, 2025Led and managed social media strategies, editorial planning, and audience analysis for clients including DMMO, McDonalds, and Dubai Safari Parks. Managed content across AlUla Moments and Experience AlUla channels. Streamlined strategic outputs, managed stakeholder relationships and operations, analyzed data, and ensured quality and timely delivery of content. Acted as the primary client contact and researched innovative industry trends for cutting-edge strategies.
Lead Content Strategist at Audiomob
June 1, 2023 - July 10, 2025Managed all content strategy and creation for multiple social channels including filming, video storyboarding, animation, and editing video content. Collaborated with sales, developer relations, gaming partnerships, and engineering teams to create content supporting their goals. Wrote blogs and articles, managed research projects, represented the company at industry events worldwide, and created content for events. Increased social media impressions and follower growth significantly.
Content Creator and Social Media Manager at YAP
April 1, 2022 - July 10, 2025Led content creation and strategy for digital channels including brand tone and voice curation. Developed content plans and collaborated with production, UX, and ad performance teams. Oversaw website, blog, and social media content, supported production, animation, graphic design, and video editing. Managed social media strategy, influencer relations, and audience insights while staying current with trends and applications.
Lead Marketing Coordinator and Content Creator at Mako Design + Invent
January 1, 2021 - July 10, 2025Managed digital marketing, PR, content creation, social media, and administrative tasks. Oversaw multiple digital marketing campaigns across different social channels using multi-channel strategies to increase engagements, generate leads, and improve SEO. Wrote and published blogs and white papers weekly and created graphic and video content using Adobe Suite. Contributed to awards such as Red Dot Award and Inc 5000.
Social Media and Marketing Executive at IN2 Consulting
July 1, 2020 - July 10, 2025Managed social media accounts and created creative content for clients in various fields. Led strategic marketing campaigns to increase engagements and impressions. Worked with influencers to promote clients’ events and campaigns.
Communications Specialist at Employment and Social Development Canada
May 1, 2019 - July 10, 2025Created content, wrote and translated articles, and designed graphics using Adobe Suite to support branch organizational digital needs. Managed social media account for the department, increasing communications and representation within their sector.
Communications Specialist and Social Media Manager at Refugee 613/OCISO
December 1, 2018 - July 10, 2025Launched and managed social media campaigns for events, creating content for multiple platforms to increase follower engagement significantly. Created and managed content calendars and used both short- and long-form content.
Senior Content Strategist at Incubeta
October 1, 2024 - July 10, 2025Led and managed social media strategies, editorial planning, and audience analysis for major clients including DMMO, McDonalds, and Dubai Safari Parks. Managed content for AlUla Moments and Experience AlUla channels, streamlined strategic outputs, and handled stakeholder relationships. Guided teams and operations, analyzed data, ensured content quality and timely delivery, acted as the primary client contact, and integrated innovative industry trends and technologies.
Lead Content Strategist at Audiomob
June 30, 2023 - July 10, 2025Managed content strategy, creation, and output for multiple social channels, producing video content for TikTok, Instagram, and professional presentations. Collaborated across sales, developer relations, gaming partnerships, and engineering teams. Supported copywriting by producing blogs, articles, and white papers. Represented the company at global industry events while capturing and producing content. Instrumental in positioning Audiomob as a leading ad-tech brand, growing social impressions by 199K and followers by over 10K.
Content Creator and Social Media Manager at YAP
April 30, 2022 - July 10, 2025Led content creation and strategy for digital channels; curated brand tone and voice; developed content plans, calendars, and presentations. Collaborated with production, UX, and ad teams to align content and SEO. Managed website, blog, and social media content and copy; supported production, animation, graphic design, and video editing. Managed influencer relations and audience insights, and stayed current with trends. Spearheaded a consistent brand voice, drove successful campaigns, and significantly increased customer activations and brand recognition.
Lead Marketing Coordinator and Content Creator at Mako Design + Invent
January 31, 2021 - July 10, 2025Managed digital marketing, PR, content creation, social media, and administrative tasks. Executed multiple campaigns increasing engagement, traffic, and lead generation. Applied SEO strategies and authored blogs and white papers. Created graphic and video content using Adobe Suite. Improved brand presence, awareness, customer engagement, and marketing strategies. Contributed to winning prestigious awards including the Red Dot Award and Inc 5000.
Social Media and Marketing Executive at IN2 Consulting
July 31, 2020 - July 10, 2025Managed social media accounts and created engaging content for clients across restaurants, spas, fashion, entertainment, hotels, and events. Led strategic marketing campaigns to boost engagement and follower growth. Coordinated influencer collaborations to promote client events and campaigns, gaining extensive experience in influencer marketing and thriving in fast-paced environments.
Communications Specialist at Employment and Social Development Canada
May 31, 2019 - July 10, 2025Created content, wrote and translated articles (English/French), and designed graphics using Adobe Suite to support organizational digital needs. Managed social media account for the CFO branch, increasing departmental communication and representation within the sector. Completed numerous projects under strict deadlines.
Communications Specialist and Social Media Manager at Refugee 613/OCISO
December 31, 2018 - July 10, 2025Launched, implemented, and managed social media campaigns for events. Created content for multiple platforms, increasing followers and engagement by 115%. Managed content calendars and used both short and long-form content to boost the NGO’s presence and awareness.
Senior Content Strategist at Incubeta
October 1, 2023 - October 1, 2024Led social media strategy, editorial direction, and audience growth for the Royal Commission for AlUla’s social accounts (Experience AlUla and AlUla Moments), managing end-to-end content strategy from concept to performance and guiding creative and strategic teams.
Freelance Content Strategist
December 1, 2024 - PresentFreelance content strategy and digital marketing across multiple clients, including brand storytelling, content planning, and performance analysis.
Lead Content Strategist at Audiomob
May 1, 2022 - June 1, 2023Managed all content strategy, creation, and output for multiple social channels; produced video content (filming, editing, animation) for social media, website, and product demos; collaborated with sales, developer relations, gaming partnerships, and engineering; wrote blogs, guest blogs, white papers, and supported PR efforts; represented the company at global events.
Content Creator and Social Media Manager at YA P
December 1, 2020 - April 1, 2022Led content creation and strategy for all digital channels, including brand tone/voice, content calendars, SEO-aligned copy, website/blog, social media, influencer relations, and analytics; oversaw website, blog, social media content and copy; supported production, animation, graphic design, and video editing.
Lead Marketing Coordinator and Content Creator at Mako Design + Invent
May 1, 2019 - January 1, 2021Managed digital marketing, PR, content creation, social media campaigns, and administrative tasks; led content creation across channels; used SEO in content; produced blogs and white papers; created graphic and video content using Adobe Suite.
Social Media and Marketing Executive at IN2 Consulting
September 1, 2016 - July 1, 2020Managed social media for multiple clients across hospitality, fashion, entertainment, hotels, and events; led influencer collaborations and strategic campaigns to boost engagement and reach.
Education
Bachelors of Communications at University of Ottawa, Canada
January 1, 2015 - December 31, 2019High School Diploma at Brookfield High School – Ottawa, ON, Canada
January 1, 2010 - December 31, 2014Bachelor of Communications at University of Ottawa, Canada
January 1, 2015 - December 31, 2019High School Diploma at Brookfield High School – Ottawa, ON, Canada
January 1, 2010 - December 31, 2014Japanese Language Studies at Intercultural Institute of Japan
January 11, 2030 - January 9, 2026Bachelor of Communications, Minor in Philosophy at University of Ottawa
January 1, 2015 - January 1, 2019High School Diploma at Brookfield High School
January 1, 2010 - January 1, 2014Qualifications
Google Analytics Certification
January 11, 2030 - July 10, 2025Hootsuite Certification
January 11, 2030 - July 10, 2025Google Analytics Certification
January 11, 2030 - July 10, 2025Hootsuite Certification
January 11, 2030 - July 10, 2025Google Analytics Certification
January 11, 2030 - January 9, 2026Hootsuite Certification
January 11, 2030 - January 9, 2026Industry Experience
Media & Entertainment, Professional Services, Government, Non-Profit Organization, Retail, Software & Internet, Travel & Hospitality, Gaming, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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