I have a clear, logical mind with a practical approach to problem-solving and a drive to see things through to completion. I always strive to achieve the highest standard possible, at any given task and always eager to learn new things to enhance my skills and grow professionally. I enjoy overcoming challenges and have a genuine interest towards making organizations successful. With over 6 years of experience in digital marketing, I specialize in SEO, PPC campaigns, content management, and social media marketing. I am committed to helping my clients achieve maximum results within their budgets and pride myself on keeping clients well-informed and pushing their expectations by delivering substantial organic traffic and lead generation.

Lakshmi Guleria

I have a clear, logical mind with a practical approach to problem-solving and a drive to see things through to completion. I always strive to achieve the highest standard possible, at any given task and always eager to learn new things to enhance my skills and grow professionally. I enjoy overcoming challenges and have a genuine interest towards making organizations successful. With over 6 years of experience in digital marketing, I specialize in SEO, PPC campaigns, content management, and social media marketing. I am committed to helping my clients achieve maximum results within their budgets and pride myself on keeping clients well-informed and pushing their expectations by delivering substantial organic traffic and lead generation.

Available to hire

I have a clear, logical mind with a practical approach to problem-solving and a drive to see things through to completion. I always strive to achieve the highest standard possible, at any given task and always eager to learn new things to enhance my skills and grow professionally. I enjoy overcoming challenges and have a genuine interest towards making organizations successful.

With over 6 years of experience in digital marketing, I specialize in SEO, PPC campaigns, content management, and social media marketing. I am committed to helping my clients achieve maximum results within their budgets and pride myself on keeping clients well-informed and pushing their expectations by delivering substantial organic traffic and lead generation.

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Language

English
Advanced
Hindi
Advanced

Work Experience

Digital Marketing Executive at Shri Sahib Technologies Pvt. Ltd
July 1, 2018 - Present
Managed PPC campaigns on Google AdWords and Facebook, creating and managing multiple campaigns on search engines. Responsible for improving Quality Scores by optimizing keyword relevancy within ad groups, maintaining average ad position versus competitors, controlling CPC through quality score improvements, and targeting customers geographically and demographically. Enhanced CTR and generated sales volume calls for the company. Conducted keyword, search query, and quality score analyses. Promoted and optimized brands in international markets to increase leads, traffic, and search engine rankings for generic, brand, and geo-targeted keywords. Monitored trends in social media tools and applied them to increase brand usage. Set up conversion tracking tailored for business needs. Edited website content and products and managed Google Analytics, Google Tag Manager, and Search Console profiles.
SEO Executive at RND Experts
June 30, 2018 - July 10, 2025
Handled all aspects of SMM and SEO including both on-page and off-page optimization. Applied knowledge of Google search algorithms (Panda, Penguin) and techniques such as EMD, page rank theory, and Google operators. Focused on generating website traffic, improving rankings, and driving sales. Extensive experience in blogging, guest posts, forum posting, article submissions, review posting, business listing, social bookmarking, classified ads, press releases, Yahoo answers, blog comments, link wheels, video and image submission. Expertise in social media marketing across multiple platforms. Conducted keyword research and optimized meta tags, heading tags, images, and content. Performed in-depth website analysis, error identification, competitor research, and setup of XML sitemap, robots.txt, and URL canonicalization. Managed link building and viral marketing activities, business area map additions, Facebook contests, and rank checker tools.

Education

Master in Microbiology at Himachal Pradesh University
January 1, 2012 - December 31, 2012
B.Sc (Hons) Microbiology at Himachal Pradesh University
January 1, 2010 - December 31, 2010

Qualifications

Google Search Ads Certification
January 1, 2023 - December 31, 2023
Google Shopping Ads Certification
January 1, 2023 - December 31, 2023

Industry Experience

Retail, Professional Services, Software & Internet, Healthcare, Transportation & Logistics, Consumer Goods