Hi, I'm Ayushi Vijay, a creative marketing specialist with hands-on experience in digital campaigns, content strategy, and editorial writing. I have a passion for driving brand engagement through well-crafted strategies, high-performing content, and insightful analytics. I enjoy leveraging digital tools and teamwork to bring impactful campaigns to life. With experience working on brand launches and sustainability-focused projects, I've built my skills around content creation, marketing automation, and audience analysis. I thrive in roles that allow me to combine creativity with data to deliver measurable results and contribute meaningfully to brand growth.

Ayushi Vijay

Hi, I'm Ayushi Vijay, a creative marketing specialist with hands-on experience in digital campaigns, content strategy, and editorial writing. I have a passion for driving brand engagement through well-crafted strategies, high-performing content, and insightful analytics. I enjoy leveraging digital tools and teamwork to bring impactful campaigns to life. With experience working on brand launches and sustainability-focused projects, I've built my skills around content creation, marketing automation, and audience analysis. I thrive in roles that allow me to combine creativity with data to deliver measurable results and contribute meaningfully to brand growth.

Available to hire

Hi, I’m Ayushi Vijay, a creative marketing specialist with hands-on experience in digital campaigns, content strategy, and editorial writing. I have a passion for driving brand engagement through well-crafted strategies, high-performing content, and insightful analytics. I enjoy leveraging digital tools and teamwork to bring impactful campaigns to life.

With experience working on brand launches and sustainability-focused projects, I’ve built my skills around content creation, marketing automation, and audience analysis. I thrive in roles that allow me to combine creativity with data to deliver measurable results and contribute meaningfully to brand growth.

See more

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner

Language

English
Fluent
Hindi
Fluent
Italian
Intermediate

Work Experience

Media Analyst & Editor at illuminem
February 28, 2025 - July 10, 2025
Curated and managed homepage content via CMS, increasing visibility of trending sustainability news. Edited and co-authored sustainability articles and guides. Leveraged HubSpot to automate marketing workflows and monitor KPIs. Analyzed readership data, contributing to a milestone of over 500,000 total readers.
Lead Copywriter at Strobe Works
August 31, 2023 - July 10, 2025
Led content strategy and copy for over 10 brand launches including major brands like Four Seasons and Marriott. Designed and maintained content systems and workflows for a team of six writers. Developed storytelling materials and campaign scripts.
Copywriter, Account and Social Media Manager at the open art project
October 31, 2021 - July 10, 2025
Oversaw client campaigns for brands such as Phool.co and Hyatt Andaz from brief to execution. Created monthly content calendars, social assets, and paid media creatives. Managed performance tracking and reporting for ongoing campaigns.

Education

Masters of Science at Bologna Business School, University of Bologna
October 1, 2023 - September 30, 2024
Bachelor of Science at Institute of Hotel Management, New Delhi
July 1, 2015 - June 30, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Retail, Professional Services