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I love to put myself in the customer's shoes and provide value for a win-win situation. Throughout my career I've been driven by what makes organizations and consumers alike choose a specific product or service as well as what makes them stay. Whether it's increasing sales, attracting potential investors, or simply increasing brand awareness and credibility, I've been able to quickly unwrap customers pain points, identify their need, create empathy and provide what they're looking for. By having a customer-centric approach, I've been able to provide this value for organizations in order to innovate, adapt and grow. Strong points: ● Digital Marketing Strategy ● Brand Communication ● Direct and E-Mail Marketing ● Content Marketing ● SEM, SEO and Online Advertising ● CRM & CSR in B2B ● E-CRM and Website Store Development…I love to put myself in the customer's shoes and provide value for a win-win situation. Throughout my career I've been driven by what makes organizations and consumers alike choose a specific product or service as well as what makes them stay. Whether it's increasing sales, attracting potential investors, or simply increasing brand awareness and credibility, I've been able to quickly unwrap customers pain points, identify their need, create empathy and provide what they're looking for. By having a customer-centric approach, I've been able to provide this value for organizations in order to innovate, adapt and grow. Strong points: ● Digital Marketing Strategy ● Brand Communication ● Direct and E-Mail Marketing ● Content Marketing ● SEM, SEO and Online Advertising ● CRM & CSR in B2B ● E-CRM and Website Store Development

Sergio Sanchez

Social Media Manager, Product Marketer, Marketing Strategist, +2

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I love to put myself in the customer's shoes and provide value for a win-win situation. Throughout my career I've been driven by what makes organizations and consumers alike choose a specific product or service as well as what makes them stay. Whether it's increasing sales, attracting potential investors, or simply increasing brand awareness and credibility, I've been able to quickly unwrap customers pain points, identify their need, create empathy and provide what they're looking for. By having a customer-centric approach, I've been able to provide this value for organizations in order to innovate, adapt and grow. Strong points: ● Digital Marketing Strategy ● Brand Communication ● Direct and E-Mail Marketing ● Content Marketing ● SEM, SEO and Online Advertising ● CRM & CSR in B2B ● E-CRM and Website Store Development…I love to put myself in the customer's shoes and provide value for a win-win situation. Throughout my career I've been driven by what makes organizations and consumers alike choose a specific product or service as well as what makes them stay. Whether it's increasing sales, attracting potential investors, or simply increasing brand awareness and credibility, I've been able to quickly unwrap customers pain points, identify their need, create empathy and provide what they're looking for. By having a customer-centric approach, I've been able to provide this value for organizations in order to innovate, adapt and grow. Strong points: ● Digital Marketing Strategy ● Brand Communication ● Direct and E-Mail Marketing ● Content Marketing ● SEM, SEO and Online Advertising ● CRM & CSR in B2B ● E-CRM and Website Store Development

Available to hire

I love to put myself in the customer’s shoes and provide value for a win-win situation. Throughout my career I’ve been driven by what makes organizations and consumers alike choose a specific product or service as well as what makes them stay.

Whether it’s increasing sales, attracting potential investors, or simply increasing brand awareness and credibility, I’ve been able to quickly unwrap customers pain points, identify their need, create empathy and provide what they’re looking for. By having a customer-centric approach, I’ve been able to provide this value for organizations in order to innovate, adapt and grow.

Strong points:
● Digital Marketing Strategy
● Brand Communication
● Direct and E-Mail Marketing
● Content Marketing
● SEM, SEO and Online Advertising
● CRM & CSR in B2B
● E-CRM and Website Store Development

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

French

Advanced

Work Experience

EMEA Paid & Social Media Manager at Colt Technology Services (Lumen Technologies)

March 1, 2022 - Present

Created global comprehensive social media strategies to significantly enhance brand awareness and clearly differentiate the company’s value proposition in a competitive market. Crafted content tailored to target audiences and buyer personas, addressing specific pain points and effectively communicating the brand's unique value. Implemented data-driven methods, improving engagement rates year-over-year to 3% and increasing social media followers by 20k in 2024.

Product Marketer at Lumen Technologies

November 30, 2021 - July 10, 2025

Planned digital marketing campaigns that drove website traffic and generated more leads using thought leadership content like whitepapers, case studies, and blog articles. Planned, developed, and A/B tested paid ad campaigns, resulting in higher impressions and click-through rates on LinkedIn (0.51%) and Google Ads (7.2%). Launched marketing campaigns on HubSpot, covering email marketing, social media, and content creation, and leveraged HubSpot for field marketing activities to drive engagement and conversions.

Growth Consultant at Publicize

May 31, 2021 - July 10, 2025

Developed and implemented data-driven marketing and public relations strategies for B2B Tech sector clients. Planned and executed SEO strategies, online ad campaigns, earned media, backlinks, and conducted keyword research. Surpassed sales KPIs, contributing to a significant $90,000 increase in product sales throughout the year.

Product Manager at Winter Creditum

May 31, 2020 - July 10, 2025

Led content-driven marketing which boosted brand recognition and credibility, helping grow the product and engage more users. Successfully launched the product by crafting and executing a targeted Go-To-Market strategy involving audience pinpointing and setting clear KPIs, driving 2X more business. Conducted thorough market research and competitive analysis to find new opportunities in factoring and finance sectors, informing strategic decisions and fueling business growth.

Growth Consultant at Publicize

May 1, 2020 - May 1, 2021

Developed and implemented data-driven marketing and public relations strategies for B2B Tech sector clients. Planned and executed SEO strategies, online ad campaigns, earned media, backlinks and conducted keyword research. Surpassed sales KPIs, contributing to a significant $90,000 increase in product sales throughout the year.

Product Manager at Winter Creditum

July 1, 2019 - May 1, 2020

Led content-driven marketing which boosted brand recognition and credibility. This approach helped grow the product and engage more users. Successfully launched the product by crafting and executing a targeted Go-To-Market strategy. This involved pinpointing our target audience and setting clear KPIs, which drove 2X more business. Conducted thorough market research and competitive analysis to find new opportunities in the factoring and finance sectors, which informed our strategic decisions and fueled business growth.