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I am a Paid Ad Specialist with over four years of experience in managing performance-driven digital marketing campaigns for brands. I am passionate about digital marketing, ad-technology, data analytics, and research, and how they layer up to drive business growth. My most valuable contribution to the workplace includes leadership and knowledge sharing, scaling high-impact campaigns, maximizing ROI and profitability, reducing customer acquisition cost (CAC), and aligning paid ads with the broader marketing strategy.…I am a Paid Ad Specialist with over four years of experience in managing performance-driven digital marketing campaigns for brands. I am passionate about digital marketing, ad-technology, data analytics, and research, and how they layer up to drive business growth. My most valuable contribution to the workplace includes leadership and knowledge sharing, scaling high-impact campaigns, maximizing ROI and profitability, reducing customer acquisition cost (CAC), and aligning paid ads with the broader marketing strategy.

Chukwuemeka Aloysius Anigbogu

Growth Marketer, Performance Marketer, PPC Manager, +3

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I am a Paid Ad Specialist with over four years of experience in managing performance-driven digital marketing campaigns for brands. I am passionate about digital marketing, ad-technology, data analytics, and research, and how they layer up to drive business growth. My most valuable contribution to the workplace includes leadership and knowledge sharing, scaling high-impact campaigns, maximizing ROI and profitability, reducing customer acquisition cost (CAC), and aligning paid ads with the broader marketing strategy.…I am a Paid Ad Specialist with over four years of experience in managing performance-driven digital marketing campaigns for brands. I am passionate about digital marketing, ad-technology, data analytics, and research, and how they layer up to drive business growth. My most valuable contribution to the workplace includes leadership and knowledge sharing, scaling high-impact campaigns, maximizing ROI and profitability, reducing customer acquisition cost (CAC), and aligning paid ads with the broader marketing strategy.

Available to hire

I am a Paid Ad Specialist with over four years of experience in managing performance-driven digital marketing campaigns for brands. I am passionate about digital marketing, ad-technology, data analytics, and research, and how they layer up to drive business growth.
My most valuable contribution to the workplace includes leadership and knowledge sharing, scaling high-impact campaigns, maximizing ROI and profitability, reducing customer acquisition cost (CAC), and aligning paid ads with the broader marketing strategy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Growth Marketing Senior Associate at Reliance Health Nigeria

April 1, 2025 - Present

Designed and managed high-converting paid campaigns on Google, Meta, and X to drive HMO subscription growth; optimized audience targeting (custom intent, in-market segments, and customer lists) to attract qualified leads and reduce CPA; reduced CPA by 20% while increasing subscription conversions by 40%; implemented automated bidding strategies (tROAS) and AI-driven optimizations to maximize ad efficiency; developed full-funnel campaigns from awareness to retargeting, boosting conversion rates by 22%; collaborated with SEO, content, and sales teams to align messaging and improve lead quality; leveraged GA4, GTM, and Zoho CRM data to track KPIs, attribute conversions, draw insights & refine targeting.

Paid Media Lead at Interactive Communications Team Limited

March 31, 2025 - September 11, 2025

Managed a monthly ad spend of $100,000 in performance campaigns, generating over 20,000 conversations (web purchases & sign-ups) at an average CPA of $0.50; Developed and executed paid media campaigns, improved click-through rate by 35%, decreased cost-per-click by 25%, and generated 140% ROI on media spend; Utilized A/B testing and multivariate testing to optimize advertising performance; conducted audience segmentation for targeted campaigns; Monitored performance metrics with tools such as Google Analytics, Google Tag Manager, and Google Looker Studio to identify trends and opportunities for improvement.

Digital Campaign Deployment & Management Executive at PHD Media Nigeria

December 31, 2021 - September 11, 2025

Interpreted client briefs and proposed strategic solutions through big and promotional campaign ideas that involved the integration of online marketing, BTL and/or ATL resulting in achieving the set objectives; Collaborated with the internal team in strategy planning, research, and campaign executions resulting in improved performance; Planned and executed coherent and cost-effective paid ads campaigns and prepared the media plans accordingly; Developed and provided customer-focused communications on campaign performance including effectiveness, targeting, and strategy.

Digital Marketing Strategist at Otanley Nigeria Limited

March 31, 2021 - September 11, 2025

Played a strategic role in improving the overall website performance across organic channels and served clients regularly to provide optimum solutions to improve the site's organic performance; Identified trends in digital marketing to help organizations with brand awareness and performed Research, Analysis, Reporting & provided solutions to scale up the client's performance; Identified trends and implemented best practices for Organic Search visibility and acquired customers through Organic Mediums; Collaborated with internal teams to create landing pages and optimize the user experience, increasing organic traffic by 16% (5 months) & Revenue by 31% and slashed CPA by 34% through paid search campaigns.

Paid Media Associate at Webcoupers Consulting LLC

February 29, 2020 - September 11, 2025

Maintained an average optimization score of 90% for search campaigns; Deployed, optimized, and managed online campaigns (Google & META Ads) and maintained an avg. CTR of 1.50% for the display campaign; Planned coherent and cost-effective paid ads campaigns and prepared the media plans accordingly; Used web analytic tools to measure the success and metrics of digital marketing campaigns and efforts; Increased the monthly optimization score of the search campaigns from 75% to 90% in 3 weeks.

Growth Marketing Senior Associate at Reliance Health Nigeria

April 1, 2025 - Present

Designed and managed high-converting paid campaigns (Google, META, and X) to drive HMO subscription growth; Optimized audience targeting (custom intent, in-market segments & customer lists) to attract qualified leads and reduce CPA; Reduced CPA by 20% while increasing subscription conversions by 40%; Implemented automated bidding strategies (tROAS) & AI-driven optimizations; Developed full-funnel campaigns from awareness to retargeting, boosting conversion rates by 22%; Collaborated with SEO, content, and sales to align messaging and improve lead quality; Leveraged GA4, GTM, and ZOHO CRM data to track KPIs and refine targeting.

Paid Media Lead at Interactive Communications Team Limited

March 31, 2025 - September 11, 2025

Managed a monthly ad spend of $100,000 for performance campaigns, generating over 20,000 conversations (web purchases & sign-ups) at an average CPA of $0.50; Developed and executed paid media campaigns, improving CTR by 35%, reducing CPC by 25%, and achieving 140% ROI; Used A/B and multivariate testing, and conducted audience segmentation for targeted campaigns; Implemented optimization strategies to sustain performance; Monitored metrics with GA, GTM, Looker Studio to identify trends and optimization opportunities.

Digital Campaign Deployment & Management Executive at PHD Media Nigeria

December 31, 2021 - September 11, 2025

Interpreted client briefs and proposed strategic solutions for integrated online marketing campaigns; Collaborated on strategy planning, research, and campaign execution to improve performance; Planned and executed cost-effective paid ads campaigns and prepared media plans; Produced customer-focused communications on campaign performance, targeting, and strategy.

Digital Marketing Strategist at Otanley Nigeria Limited

March 31, 2021 - September 11, 2025

Improved overall website performance across organic channels; Performed market research, analysis, and reporting to scale client performance; Identified trends and best practices for Organic Search visibility and acquired customers via Organic channels; Collaborated with teams to create landing pages and optimize UX, increasing organic traffic by 16% and revenue by 31%, while reducing CPA by 34% through paid search campaigns.

Paid Media Associate at Webcoupers Consulting LLC

February 29, 2020 - September 11, 2025

Maintained an average optimization score of 90% for search campaigns; Deployed, optimized, and managed online campaigns (Google & META Ads) with an average CTR of 1.5% for display campaigns; Planned coherent and cost-effective paid campaigns; Used web analytics tools to measure success and metrics; Increased monthly optimization score from 75% to 90% in 3 weeks; Analyzed data to inform strategy and shared insights via visualizations.

Growth Marketing Senior Associate at Reliance Health Nigeria

April 1, 2025 - Present

Designed & managed high-converting paid campaigns (Google, META, and X) to drive HMO subscription growth. Optimized audience targeting (custom intent, in-market segments & customer lists) to attract qualified leads & reduce CPA. Reduced CPA by 20% while increasing subscription conversions by 40%. Implemented automated bidding strategies (tROAS) & AI-driven optimizations to maximize ad efficiency. Developed full-funnel campaigns – from top-of-funnel (Awareness) to retargeting - boosting conversion rates by 22%. Collaborated with SEO, content, and sales teams to align messaging & improve lead quality. Leveraged GA4, GTM, & ZOHO CRM data to track KPIs, attribute conversions, draw in sights & refine targeting.

Paid Media Lead at Interactive Communications Team Limited

March 1, 2025 - September 11, 2025

Leveraging a monthly budget of $100,000 in ad spend for a performance campaign and generating over 20,000 conversations (web purchases & sign-ups) at an average CPA of $0.50. Developed and executed paid media campaigns, improved click-through rate by 35%, decreased cost-per-click by 25%, and generated 140% ROI on media spend. Utilized A/B testing and multivariate testing to optimize advertising performance and conducted audience segmentation for targeted campaigns. Implemented optimization strategies to continuously improve campaign performance and ensure targeted reach. Monitored performance metrics with tools such as Google Analytics, Google Tag Manager, Google Looker Studio, etc. to identify trends and opportunities for improvement.

Digital Campaign Deployment & Management Executive at PHD Media Nigeria

December 1, 2021 - September 11, 2025

Interpreted client briefs and proposed strategic solutions through big and promotional campaign ideas that involved the integration of online marketing, BTL and/or ATL resulting in achieving the set objectives. Collaborated with the internal team in strategy planning, research, and campaign executions resulting in improved performance. Planned and executed coherent and cost-effective paid ads campaigns and prepared the media plans accordingly. Developed and provided customer-focused communications on campaign performance including effectiveness, targeting, and strategy.

Digital Marketing Strategist at Otanley Nigeria Limited

March 1, 2021 - September 11, 2025

Played a strategic role in improving the overall website performance across organic channels and served clients regularly to provide optimum solutions to improve the site's organic performance. Identified new trends in digital marketing that could help organizations with brand awareness and performed Research, Analysis, Reporting & provided solutions to scale up the client's performance. Identified trends and implemented best practices for Organic Search visibility and acquired customers through Organic Mediums. Collaborated with internal teams to create landing pages and optimize the user experience, increased organic traffic by 16% (5 months) & Revenue by 31% and slashed CPA by 34% through paid search campaigns.

Paid Media Associate at Webcoupers Consulting LLC

February 1, 2020 - September 11, 2025

Maintained an average optimization score of 90% for search campaigns. Deployed, optimized, and managed online campaigns (Google & META Ads) and maintained an avg. CTR of 1.50% for the display campaign. Planned coherent and cost-effective paid ads campaigns and prepared the media plans accordingly. Used web analytic tools to measure the success and metrics of digital marketing campaigns and efforts. Increased the monthly optimization score of the search campaigns from 75% to 90% in 3 weeks. Analyze Data to Answer Questions; Share Data through the art of Visualization; Strategy and Planning program Completed.

Education

Bachelor of Science (BSc) in Physics and Astronomy at University of Nigeria

January 1, 2012 - January 1, 2016

O-Level Certificate (WAEC) at St. Paul’s Seminary College

January 1, 2001 - January 1, 2007

First School Leaving Certificate at Awada High School

January 1, 1996 - January 1, 2001

Bachelor of Science at University of Nigeria

January 1, 2012 - January 1, 2016

O'Level Certificate (WAEC) at St. Paul’s Seminary College

January 1, 2001 - January 1, 2007

First School Leaving Certificate at Awada High School

January 1, 1996 - January 1, 2001

Bachelor of Science, Physics and Astronomy at University of Nigeria

January 1, 2012 - January 1, 2016

O'Level Certificate (WAEC) at St. Paul’s Seminary College

January 1, 2001 - January 1, 2007

First School Leaving Certificate at Awada High School

January 1, 1996 - January 1, 2001