Hi, I’m Dennis Wieringa, a passionate creative professional with extensive experience in design and creative direction, especially in consumer-focused projects. I’ve had the privilege to collaborate with major brands like Nike, Fila, and Puma, leading teams and delivering innovative apparel, footwear, and accessory collections for both menswear and womenswear.
I thrive on building and fostering creative teams, merging consumer insights with design strategies, and ensuring that creative processes align seamlessly with company goals. My background spans graphic design, brand identity, and apparel design, and I love creating engaging concepts that resonate with diverse audiences.
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The second season of the successful collaboration between Fila and Hailey Bieber dives into the roots of the Italian sportswear brand and explores the current 90’s trend famously worn by the model and socialite.
Heavily inspired by nineties’ sportswear, this collection is built for comfort and offers a relaxed and indulgent look by using high quality materials.
For the 2025 season, the three top CSL teams are being decked out in new Nike apparel.
Reigning champions Shanghai Port’s design highlights the contemporary vision of the club, using modern architectural elements of the city’s most prominent buildings as inspiration.
Beijing’s jerseys acknowledge the immense fan base of the club, with their ‘wall of scarfs’.
Shanghai Shenhua celebrates the 30th anniversary of their first and only national title.
The new 2024 federation kits offer precision tuned performance for athletes which comes from enhanced mobility and breathability, 4D athlete driven design and computational design methods of make.
The kits are made from Dri-Fit ADV, an innovating fabric designed to keep you cool, light and dry.
Creatively, these designs re-imagine national identity and use experimental and uplifting graphic storytelling to make a bold statement.
The new uniforms for Croatia, Poland and Turkey create a juxtaposition between the home and away jerseys that breathes pure excitement.
El Dorado is a restaurant located just outside San Juan del Sur; at the Pacific coast of Nicaragua. With a mix of local and expat entrepreneurs, El Dorado has become a benchmark in true Nicaraguan cuisine.
In order to create a new visual identity, a set of brand values were established. Numerous focused conversations took place with community members, customers and even competitors, leading to these definitive values.
El Dorado came out as being very much rooted in community; a place where hard work and creativity go hand-in-hand. The new identity honors these values and respects local tradition - while looking ahead with confidence.
Alongside Studio Wesseling, this project allowed for working with the Royal Dutch Football Federation (KNVB).
The KNVB brief was to create a holistic identity across all KNVB divisions or ‘voetbal specials’.
All these specials symbolize the different football initiatives, like womens and girls football, futsal, street soccer and football camps for kids.
Creating these identities establishes unique new looks for each of the specials, while staying visually unified under the federation umbrella.
The new 2024 club kits offer precision tuned performance for athletes which comes from enhanced mobility and breathability, 4D athlete driven design and computational design methods of make.
The kits are made from Dri-Fit, an innovating fabric designed to keep you cool, light and dry.
Creatively, these designs re-imagine club identity and use experimental and uplifting graphic storytelling to make a bold statement.
The new uniforms for Hertha, Wolfsburg, Alianza and Nacional create a juxtaposition between the home and away jerseys that breathes pure excitement.
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