Hi, I'm S. Muthu Kumar, a passionate Digital Marketing Specialist with a strong background in SEO, PPC, Meta Ads, and content marketing. I love diving deep into data to optimize performance and help businesses grow online with minimal errors. I've worked extensively with CRM platforms like Salesforce and HubSpot to streamline marketing processes and deliver excellent ROI. I enjoy training and collaborating with teams to boost their digital presence, and I always stay updated with the latest SEO strategies including AEO, GEO, and LLM-based optimization. I’m excited to continue evolving in the digital marketing world and contributing my expertise to help brands succeed.

S.Muthu Kumar

Hi, I'm S. Muthu Kumar, a passionate Digital Marketing Specialist with a strong background in SEO, PPC, Meta Ads, and content marketing. I love diving deep into data to optimize performance and help businesses grow online with minimal errors. I've worked extensively with CRM platforms like Salesforce and HubSpot to streamline marketing processes and deliver excellent ROI. I enjoy training and collaborating with teams to boost their digital presence, and I always stay updated with the latest SEO strategies including AEO, GEO, and LLM-based optimization. I’m excited to continue evolving in the digital marketing world and contributing my expertise to help brands succeed.

Available to hire

Hi, I’m S. Muthu Kumar, a passionate Digital Marketing Specialist with a strong background in SEO, PPC, Meta Ads, and content marketing. I love diving deep into data to optimize performance and help businesses grow online with minimal errors. I’ve worked extensively with CRM platforms like Salesforce and HubSpot to streamline marketing processes and deliver excellent ROI.

I enjoy training and collaborating with teams to boost their digital presence, and I always stay updated with the latest SEO strategies including AEO, GEO, and LLM-based optimization. I’m excited to continue evolving in the digital marketing world and contributing my expertise to help brands succeed.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
See more

Language

Tamil
Fluent
English
Advanced
German
Beginner

Work Experience

Senior Digital Marketing Specialist at Yello Monkey Labs
March 1, 2025 - Present
Managed SEO for 5 U.S.-based client websites, focusing on keyword research, on-page fixes, and content updates. Oversaw PPC campaigns to improve CTR and reduce ad costs for 4 clients. Ran Meta Ads increasing leads and brand visibility for 2 clients. Conducted website audits, AEO content optimization, and introduced LLM-based keyword structuring using AI tools. Utilized Salesforce CRM for lead generation and maintained marketing reports. Developed and updated web pages via WordPress, Wix, and HubSpot. Handled client communications, prepared SEO proposals, and trained team members in SEO and digital marketing basics.
SEO & PPC Specialist at YelloMonkey Labs – Bangalore
March 1, 2025 - Present
Managed CRM data for customer interaction, marketing workflows, and reporting dashboards. Created standardized documentation for digital process tasks including intake workflows and data flow optimization. Coordinated closely with international clients and internal teams to align on project goals and SLAs. Trained marketing teams on CRM and CMS tools to ensure consistent and quality contact data handling.
Digital Marketing Specialist and Team Lead at Regami Solution
February 28, 2025 - July 27, 2025
Led SEO work for 3 B2B brands with a focus on new product launch campaigns. Achieved traffic growth for Vadzo Imaging from zero to 558k visitors and 10.9K clicks. Enhanced organic keywords to 750+ for target sites. Conducted site audits and managed website CRM for customer data, sales, marketing, and reporting. Utilized LinkedIn Sales Navigator and Salesforce CRM for lead generation. Managed email campaigns through Wix Mail and trained the digital marketing team to boost online presence. Built and maintained SEO-optimized, responsive web pages using CMS tools aligned with marketing goals.
Digital Marketing Specialist & Team Lead at Regami Solution – Chennai
February 28, 2025 - July 10, 2025
Oversaw CRM operations across multiple brands, managing lead intake and data enrichment using HubSpot. Implemented lead generation and nurturing pipelines with structured data workflows and email automation. Led team efforts in contact database hygiene and reporting using Excel and HubSpot reports. Improved domain credibility metrics and tracked campaign efficiency through Looker Studio dashboards.
SEO Executive at Creative Nuts
June 30, 2023 - July 27, 2025
Optimized company and client websites to increase online traffic through keyword research, mapping, link building, and website optimization. Managed PPC campaigns and created web pages to enhance digital presence. Managed website CRM for customer data management, sales, and marketing reports. Executed Meta Ads for two U.S.-based clients and used CMS tools to build and maintain SEO-optimized, responsive web pages aligned with marketing goals.
SEO Executive at Creative Nuts – Bangalore
June 30, 2023 - July 10, 2025
Supported CRM and PPC reporting data pipelines for improved visibility into client performance. Worked with web teams to structure intake forms and manage customer contact records.
Digital Marketing Associate at Medpick
February 28, 2023 - July 27, 2025
Handled SEO and PPC campaigns for medpick.in (India) and medorna.com (U.S.) focusing on new product launches. Performed regular SEO audits and content optimizations to increase organic traffic. Managed website CRM for data management and reporting. Led lead generation initiatives through Salesforce and LinkedIn Sales Navigator. Utilized CMS tools for SEO-optimized web page creation and maintenance. Executed email marketing campaigns via MailChimp and Zoho, while managing social media marketing across multiple platforms.
Digital Marketing Associate at Medpick – Bangalore
February 28, 2023 - July 10, 2025
Executed email automation workflows in MailChimp and Zoho; monitored campaign data and refined processes. Used Salesforce and HubSpot CRM tools to maintain contact integrity and improve lead-to-customer flows. Identified and resolved data reporting and workflow issues with cross-team collaboration.
Junior SEO Executive at Global Nettech
August 31, 2022 - July 27, 2025
Performed link building through blog submissions and guest posting. Conducted keyword research and lead generation using LinkedIn Sales Navigator. Used CMS tools for creating and maintaining SEO-optimized and responsive web pages. Engaged in content optimization activities.
Junior SEO Executive at Global Nettech – Bangalore
August 31, 2022 - July 10, 2025
Conducted keyword-based data classification and assisted in lead capture integrations across CRM platforms. Supported enrichment of business contact databases using external sources and lead generation platforms.

Education

Bachelor of Engineering at Latha Mathavan Engineering College, Madurai
January 1, 2013 - December 31, 2017
Bachelor of Engineering at Latha Mathavan Engineering College, Madurai
January 1, 2013 - December 31, 2017

Qualifications

Hubspot CRM – Certified and Hands-On Experience
January 1, 2023 - December 31, 2023
Google Analytics – Certified
January 1, 2023 - December 31, 2023
Google Ads – Display & Search Certified
January 1, 2023 - December 31, 2023
Advanced SEO – HubSpot
January 1, 2023 - December 31, 2023
Email Marketing – HubSpot
January 1, 2023 - December 31, 2023
LinkedIn Advertising – LinkedIn
January 1, 2023 - December 31, 2023
Advanced Excel – Expert Level
January 1, 2023 - December 31, 2023
Fundamentals of Digital Marketing - Google
January 1, 2023 - December 31, 2023
Google Ads Display and Search Certification – Google
January 1, 2023 - December 31, 2023
Advanced SEO - Hubspot
January 1, 2023 - December 31, 2023
Email Marketing – Hubspot
January 1, 2023 - December 31, 2023
Salesforce CRM Certification
January 1, 2023 - December 31, 2023
Hubspot CRM Certification
January 1, 2023 - December 31, 2023
LinkedIn Advertising Fundamentals Certification
January 1, 2023 - December 31, 2023
Advanced Excel
January 1, 2023 - December 31, 2023

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Healthcare, Retail