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I'm Kendall, a marketing and communications leader with 10+ years guiding high-growth teams to craft clear, impactful messages and campaigns across channels. I excel at building structured workflows, enforcing SOPs, and driving measurable results through KPI tracking, quality assurance, and hands-on coaching for remote teams. From corporate marketing to freelance consulting, I’ve collaborated with executives and partners to align communications, optimize campaigns, and elevate brand storytelling. I’m proficient in Google Suite, CRM and call tools, and I enjoy turning data into actionable improvements that boost customer engagement and brand trust.…I'm Kendall, a marketing and communications leader with 10+ years guiding high-growth teams to craft clear, impactful messages and campaigns across channels. I excel at building structured workflows, enforcing SOPs, and driving measurable results through KPI tracking, quality assurance, and hands-on coaching for remote teams. From corporate marketing to freelance consulting, I’ve collaborated with executives and partners to align communications, optimize campaigns, and elevate brand storytelling. I’m proficient in Google Suite, CRM and call tools, and I enjoy turning data into actionable improvements that boost customer engagement and brand trust.

Kendall Thaddeus A. Roa

Marketing Consultant, Marketing Strategist, Growth Marketer, +2

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I'm Kendall, a marketing and communications leader with 10+ years guiding high-growth teams to craft clear, impactful messages and campaigns across channels. I excel at building structured workflows, enforcing SOPs, and driving measurable results through KPI tracking, quality assurance, and hands-on coaching for remote teams. From corporate marketing to freelance consulting, I’ve collaborated with executives and partners to align communications, optimize campaigns, and elevate brand storytelling. I’m proficient in Google Suite, CRM and call tools, and I enjoy turning data into actionable improvements that boost customer engagement and brand trust.…I'm Kendall, a marketing and communications leader with 10+ years guiding high-growth teams to craft clear, impactful messages and campaigns across channels. I excel at building structured workflows, enforcing SOPs, and driving measurable results through KPI tracking, quality assurance, and hands-on coaching for remote teams. From corporate marketing to freelance consulting, I’ve collaborated with executives and partners to align communications, optimize campaigns, and elevate brand storytelling. I’m proficient in Google Suite, CRM and call tools, and I enjoy turning data into actionable improvements that boost customer engagement and brand trust.

Available to hire

I’m Kendall, a marketing and communications leader with 10+ years guiding high-growth teams to craft clear, impactful messages and campaigns across channels. I excel at building structured workflows, enforcing SOPs, and driving measurable results through KPI tracking, quality assurance, and hands-on coaching for remote teams.

From corporate marketing to freelance consulting, I’ve collaborated with executives and partners to align communications, optimize campaigns, and elevate brand storytelling. I’m proficient in Google Suite, CRM and call tools, and I enjoy turning data into actionable improvements that boost customer engagement and brand trust.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Freelance Marketing Consultant at Various Brands

December 1, 2024 - Present

Developed and managed social media presence for multiple brands; created and executed innovative marketing strategies across digital platforms; designed brand visuals, ads, and promotional materials; conducted market research and customer engagement analytics; provided corporate training on marketing strategies and sales techniques.

Assistant Marketing Manager at Cebu Cordova Link Expressway Corp.

February 1, 2022 - December 1, 2024

Supervised cross-functional marketing and public relations teams, ensuring adherence to communication protocols and campaign workflows; reviewed public communications, scripts, and messaging for accuracy, tone, and SOP alignment; collaborated with executive leadership and external partners to optimize communications and resolve operational issues; trained team members on tools, standards, and messaging consistency; managed real-time escalation issues and coordinated resolutions swiftly with internal managers.

Corporate Marketing Manager at Myvan Holdings Inc.

December 1, 2019 - December 1, 2021

Led corporate communication strategies including SOP compliance, team onboarding, and internal messaging; implemented workflow and scheduling protocols to improve operational efficiency; conducted campaign QA reviews and adjusted content based on performance analytics; facilitated cross-department collaboration and refined internal scripts and communication assets.

Marketing Head at St. Vincent General Hospital

April 1, 2018 - June 1, 2019

Oversaw internal and external communications, handling escalations and managing PR operations; developed SOPs for brand communications and staff interactions; delivered consistent feedback and coaching to team members on communication professionalism; managed conflict resolution, scheduling, and team alignment with institutional goals.

Visayas Trade Marketing Manager at ABS-CBN Corporation

February 1, 2014 - March 1, 2018

Handled strategic communications between product development and regional sales teams; monitored execution of communication tools in field operations and ensured SOP alignment; provided regular performance insights and collaborated with stakeholders to improve messaging effectiveness.