Available to hire
Hi, I’m Rocio. I’m a digital marketing professional focused on web3, gaming, and multi-channel growth. I’ve planned and executed community campaigns, built and engaged communities on Discord and Telegram, and led influencer partnerships and user acquisition for crypto and gaming projects. I thrive in remote, cross-functional teams and enjoy turning creative ideas into measurable results across events, campaigns, and content production.
I’m fluent in Spanish and English, with working knowledge of German and Italian and intermediate Portuguese. I studied Literature in Argentina and Italy, which informs my storytelling and design approach. I’m excited to continue growing brands through engaging campaigns, data-driven decisions, and collaborative problem-solving with global teams.
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
German
Intermediate
Italian
Intermediate
Portuguese
Advanced
Work Experience
Events Manager at HYPE
July 31, 2025 - July 10, 2025Responsible for event operations including venue selection, creative direction, merchandise, sponsor acquisition, budgeting, marketing, and onsite operations. Successfully organized more than five events at major industry conferences such as Devcon Bangkok, ETHDenver, Berlin Blockchain Week, and EthCC Cannes.
KOL campaign manager at HYPE
October 31, 2024 - July 10, 2025Managed KOL operations including research and outreach, campaign strategy planning, budgeting, briefing, reporting, regional strategy development, and content review.
Community Campaign Strategist at HYPE
March 31, 2023 - July 10, 2025Designed and executed community campaigns on platforms such as Discord, Telegram, and X to engage users. Managed activations including treasure hunts, Galxe quests, raffles, NFT mints, points programs, and roles. Created content for Discord, X, and Telegram.
SEO Assistant at Punto Rojo
January 31, 2021 - July 10, 2025Assisted in implementing SEO campaigns and utilized SEO tools in collaboration with strategists.
User Acquisition Management at Etermax
March 31, 2022 - July 10, 2025Managed user acquisition for the game Preguntados including GA/FB Ads management, influencer marketing, gaming research, and TikTok content creation.
Events Manager at HYPE
July 31, 2025 - July 16, 2025Responsible for event operations including managing venues, creative direction, merchandise, sponsor acquisition, budgeting, marketing, and on-site operations. Successfully organized over 5 events including Devcon Bangkok, ETHDenver, Berlin Blockchain Week, and EthCC Cannes.
KOL campaign manager at HYPE
October 31, 2024 - July 16, 2025Managed Key Opinion Leader (KOL) operations including research, outreach, campaign strategy, budgeting, briefing, reporting, regional strategy, and content review to support marketing goals.
Community Campaign Strategist at HYPE
March 31, 2023 - July 16, 2025Developed and implemented community campaigns on Discord, Telegram, and X to engage users through treasure hunts, Galxe quests, raffles, NFT mints, points programs, roles, and other activations. Created content for Discord, X, and Telegram channels.
SEO Assistant at Punto Rojo
January 31, 2021 - July 16, 2025Assisted in SEO campaign implementations using SEO tools in collaboration with strategists to improve campaign effectiveness.
User Acquisition Management at Etermax
March 31, 2022 - July 16, 2025Managed user acquisition for the game Preguntados, including Google Ads and Facebook Ads, influencer marketing, gaming research, and TikTok content creation.
SEO Assistant at Punto Rojo
January 31, 2021 - August 16, 2025Performed data analysis, developed and implemented SEO strategies in tech, real estate, food & beverage, construction, and banking sectors at a leading SXO agency in Latin America.
User Acquisition Manager at Etermax
March 31, 2022 - August 16, 2025Managed user acquisition campaigns for the game Preguntados, including Google Ads and Facebook Ads management. Handled influencer marketing on TikTok and Instagram, created weekly reports on social media trends, and managed creative workflow for ad campaigns.
Community Campaign Strategist at Hype
March 31, 2023 - August 16, 2025Led community campaigns on Discord, Telegram, and X to engage users through treasure hunts, Galxe quests, raffles, NFT mints, points programs, roles, and other activations.
KOL Campaign Manager at Hype
March 1, 2023 - PresentManaged KOL operations including research and outreach, campaign strategy, budgeting, briefing, reporting, and regional strategies. Managed over 30 KOL campaigns with budgets exceeding 500k Euros and successfully achieved 2 million+ impressions. Built and maintained relationships with over 50 KOLs in EU, APAC, and US regions.
SEO Assistant at Punto Rojo
January 1, 2021 - January 1, 2021Assist in SEO campaigns, implement strategies, and collaborate with senior strategists to optimize search performance.
User Acquisition at ETERMAX
March 1, 2022 - March 1, 2022User acquisition for the game Preguntados: GA/FB Ads management, Influencer Marketing, Game Research, TikTok content creation.
KOL Ops / Community Campaigns Strategist at HYPE
October 1, 2024 - October 1, 2024Research and outreach, campaigns strategy, budgeting, briefing, reporting, regional strategy, content review.
Events Manager at HYPE
July 25, 2025 - July 25, 2025Event operations: venue selection, creative direction, merch, sponsor acquisition, budgeting, marketing, on-site ops.
Education
Literature Degree at Pontificia Universidad Católica
January 1, 2013 - December 31, 2017 at Università Cattòolica Sacro Cuore
January 1, 2016 - December 31, 2016Literature Degree at Pontificia Universidad Católica
January 1, 2013 - December 31, 2017Literature Degree at Pontificia Universidad Católica Buenos Aires, Argentina
January 1, 2013 - January 1, 2017 at Università Cattòlica Sacro Cuore Milan, Italy
January 1, 2016 - December 31, 2016Literature Degree at Pontificia Universidad Católica Argentina, Buenos Aires, Argentina
January 1, 2013 - January 1, 2017Literature Studies (Course) at Università Cattolica Sacro Cuore, Milan, Italy
January 1, 2016 - January 1, 2016Qualifications
Industry Experience
Financial Services, Gaming, Software & Internet, Professional Services, Media & Entertainment, Real Estate & Construction, Other
I created a guide for foreigners in Buenos Aires with tons of information:
https://www.twine.net/signin
It had a great impact, specially among the Web3 space
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