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I'm Spiridoula Karkanis, a growth-oriented marketing strategist with hands-on experience in demand generation, SEO, and marketing automation for B2B SaaS. I specialize in scaling organic visibility, designing end-to-end marketing funnels, and delivering data-driven campaigns that boost lead generation and revenue. I thrive in cross-functional teams and am adept at building media and partner relationships to extend brand reach while managing budgets to maximize ROI. I’m passionate about targeting markets in the US and beyond and continuously optimizing strategies for measurable impact. With a proven ability to analyze markets, run SEO and performance marketing campaigns, and lead data-driven initiatives, I aim to drive sustainable growth for SaaS businesses by aligning sales, product, and service teams and delivering tangible results through well-planned, ROI-focused marketing programs.…I'm Spiridoula Karkanis, a growth-oriented marketing strategist with hands-on experience in demand generation, SEO, and marketing automation for B2B SaaS. I specialize in scaling organic visibility, designing end-to-end marketing funnels, and delivering data-driven campaigns that boost lead generation and revenue. I thrive in cross-functional teams and am adept at building media and partner relationships to extend brand reach while managing budgets to maximize ROI. I’m passionate about targeting markets in the US and beyond and continuously optimizing strategies for measurable impact. With a proven ability to analyze markets, run SEO and performance marketing campaigns, and lead data-driven initiatives, I aim to drive sustainable growth for SaaS businesses by aligning sales, product, and service teams and delivering tangible results through well-planned, ROI-focused marketing programs.

Spiridoula Karkanis

Marketing Strategist, Brand Strategist, Marketing Automation Specialist, +5

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I'm Spiridoula Karkanis, a growth-oriented marketing strategist with hands-on experience in demand generation, SEO, and marketing automation for B2B SaaS. I specialize in scaling organic visibility, designing end-to-end marketing funnels, and delivering data-driven campaigns that boost lead generation and revenue. I thrive in cross-functional teams and am adept at building media and partner relationships to extend brand reach while managing budgets to maximize ROI. I’m passionate about targeting markets in the US and beyond and continuously optimizing strategies for measurable impact. With a proven ability to analyze markets, run SEO and performance marketing campaigns, and lead data-driven initiatives, I aim to drive sustainable growth for SaaS businesses by aligning sales, product, and service teams and delivering tangible results through well-planned, ROI-focused marketing programs.…I'm Spiridoula Karkanis, a growth-oriented marketing strategist with hands-on experience in demand generation, SEO, and marketing automation for B2B SaaS. I specialize in scaling organic visibility, designing end-to-end marketing funnels, and delivering data-driven campaigns that boost lead generation and revenue. I thrive in cross-functional teams and am adept at building media and partner relationships to extend brand reach while managing budgets to maximize ROI. I’m passionate about targeting markets in the US and beyond and continuously optimizing strategies for measurable impact. With a proven ability to analyze markets, run SEO and performance marketing campaigns, and lead data-driven initiatives, I aim to drive sustainable growth for SaaS businesses by aligning sales, product, and service teams and delivering tangible results through well-planned, ROI-focused marketing programs.

Available to hire

I’m Spiridoula Karkanis, a growth-oriented marketing strategist with hands-on experience in demand generation, SEO, and marketing automation for B2B SaaS. I specialize in scaling organic visibility, designing end-to-end marketing funnels, and delivering data-driven campaigns that boost lead generation and revenue. I thrive in cross-functional teams and am adept at building media and partner relationships to extend brand reach while managing budgets to maximize ROI. I’m passionate about targeting markets in the US and beyond and continuously optimizing strategies for measurable impact.

With a proven ability to analyze markets, run SEO and performance marketing campaigns, and lead data-driven initiatives, I aim to drive sustainable growth for SaaS businesses by aligning sales, product, and service teams and delivering tangible results through well-planned, ROI-focused marketing programs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Greek, Modern

Fluent

English

Fluent

Work Experience

Marketing Manager at Megaventory

October 1, 2022 - Present

Developed and executed comprehensive marketing strategies, resulting in significant increases in lead generation and sales. Conducted market research to inform strategic decisions and identify consumer needs. Collaborated cross-functionally with sales, product, and service teams to ensure cohesive marketing efforts. Built and maintained strong relationships with media and partners to enhance brand reach. Managed marketing budgets and meticulously planned campaigns for maximum ROI. Specialized in B2B SaaS marketing, tailoring strategies for optimal impact.

Sales Intern at Coyote Logistics

December 31, 2021 - July 10, 2025

Researched prospective clients and target markets to support sales efforts. Assisted in preparing sales presentations and proposals. Maintained accurate records of sales activities and tracked leads and opportunities. Supported the sales team with various administrative tasks, including data entry and report preparation.

Accountant Intern at Avdoulou.C Accounting Office

September 30, 2021 - July 10, 2025

Assisted in preparing financial statements, including balance sheets, income statements, and cash flow statements. Supported the recording and tracking of financial transactions, including accounts payable and receivable. Conducted data analysis to provide insights into financial performance and support decision-making.

Business Consulting Intern at DNG Consulting

December 31, 2020 - July 10, 2025

Performed competitor analysis and customer research to support strategic decision-making. Supported project management tasks, including organizing and tracking project timelines and budgets.

Marketing Manager at Megaventory

October 1, 2022 - Present

Developed comprehensive marketing strategies, increasing lead generation and sales through data-driven campaigns. Conducted market research to inform strategic decisions. Collaborated cross-functionally with sales, product, and service teams to ensure cohesive marketing efforts. Built and maintained relationships with media and partners to expand brand reach. Managed marketing budgets and planned campaigns for maximum ROI.

Sales Intern at Coyote Logistics

December 1, 2021 - September 22, 2025

Researched prospective clients and target markets to support sales efforts. Prepared sales presentations and proposals. Maintained accurate records of sales activities and tracked leads and opportunities. Supported the sales team with administrative tasks including data entry and report preparation.

Accounting Intern at Accounting Office

September 1, 2021 - September 22, 2025

Assisted in preparing financial statements (balance sheets, income statements, cash flow statements). Supported recording and tracking of financial transactions, including accounts payable and receivable. Conducted data analysis to provide insights into financial performance and support decision-making.

Intern at DNGC Consulting

December 1, 2020 - September 22, 2025

Performed competitor analysis and customer research to support strategic decision-making. Supported project management tasks, including organizing and tracking project timelines and budgets.

Accountant Intern at Avdoulos Accounting Office

June 1, 2021 - September 1, 2021