Hi, I'm Kayley, a creative and detail-driven marketing professional with experience in social media, campaign strategy, events, and influencer marketing. I’m passionate about building meaningful brand stories and thrive working with fast-paced, cross-functional teams to deliver impactful campaigns. I'm quick to learn, highly organised, and focused on execution. I enjoy leveraging social media trends and influencer collaborations to boost brand visibility and engagement. With a background in marketing communications and advertising, I’m excited to contribute to innovative marketing initiatives that connect with audiences authentically.…

Kayley U Sie Wei

Hi, I'm Kayley, a creative and detail-driven marketing professional with experience in social media, campaign strategy, events, and influencer marketing. I’m passionate about building meaningful brand stories and thrive working with fast-paced, cross-functional teams to deliver impactful campaigns. I'm quick to learn, highly organised, and focused on execution. I enjoy leveraging social media trends and influencer collaborations to boost brand visibility and engagement. With a background in marketing communications and advertising, I’m excited to contribute to innovative marketing initiatives that connect with audiences authentically.…

Available to hire

Hi, I’m Kayley, a creative and detail-driven marketing professional with experience in social media, campaign strategy, events, and influencer marketing. I’m passionate about building meaningful brand stories and thrive working with fast-paced, cross-functional teams to deliver impactful campaigns. I’m quick to learn, highly organised, and focused on execution.

I enjoy leveraging social media trends and influencer collaborations to boost brand visibility and engagement. With a background in marketing communications and advertising, I’m excited to contribute to innovative marketing initiatives that connect with audiences authentically.

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Language

English
Fluent
Chinese
Advanced

Work Experience

Marketing Strategist at EyeMuse
August 31, 2024 - July 10, 2025
Executed targeted marketing campaigns, resulting in a 25% increase in social media engagement within three months. Collaborated cross-functionally to implement strategic marketing initiatives, increasing community engagement by 18%. Monitored social media trends to guide content direction and align with audience preferences. Managed influencer collaborations across Instagram and TikTok, increasing brand visibility and growing audience reach by over 8,700 followers.
Part-Time Service Crew at Kokoro
June 30, 2023 - July 10, 2025
Delivered attentive service in a high-volume environment, ensuring positive guest experiences. Supported daily operations and coordinated with team members to maintain efficiency.
Social Media Assistant at Glomus Ecology
December 31, 2022 - July 10, 2025
Designed a Facebook Paid Ad campaign to target niche audiences and increase conversions. Created social media content, leading to a 15% increase in follower growth over six months. Leveraged Meta Ads tools to analyse audience behaviour and refine social media strategy, resulting in an 18% increase in reach and a 9% boost in engagement.

Education

BA (Hons) Marketing Communications with Advertising at Bournemouth University
January 1, 2022 - May 31, 2025

Qualifications

IPA Institute of Practitioners in Advertising – Pass with Credit
January 1, 2023 - December 31, 2023
HubSpot Social Media Marketing – Pass with Distinction
January 1, 2025 - December 31, 2025

Industry Experience

Professional Services, Media & Entertainment, Retail, Travel & Hospitality, Non-Profit Organization